Yizhou: Make good use of geographical indication brands of agricultural products to promote the quality, production and income of the silkworm industry
In recent years, Yizhou District, Hechi City has taken party building as the guide to strengthen the promotion and use of the “Yizhou Silkworm Cocoon” agricultural product geographical indication brand, comprehensively improve the grade and taste of Yizhou Silkworm Cocoon, and promote the health of the district’s silkworm industry Continuous development.
It is understood that in order to strengthen the protection of the famous and high-quality agricultural product “Yizhou Silkworm Cocoon” in Yizhou District, based on industrial advantages, implement brand promotion, enhance product brand influence and competitiveness, further increase the production efficiency of special agricultural products, and promote With the development of regional economy, the district launched the geographical indication registration of “Yizhou Silkworm Cocoon” agricultural products in early 2018. And on June 5 of that year, the China Green Food Development Center organized and held the annual expert review meeting for geographical indication registration of agricultural products in Beijing. The Yizhou mulberry cocoon agricultural product geographical indication registration successfully passed the expert review meeting.
Strengthen brand building and continuously enhance brand awareness. The district has strengthened advertising planning for Yizhou mulberry cocoon products, brand planning, advertising, publicity, etc. It has promoted Yizhou mulberry on the east side of the (Intime) channel at Exit C (Intime) of Beijing Subway Guomao Station and on the LED display at the (Intime) entrance for two consecutive years. Silkworm cocoon brand; production of Yizhou mulberry cocoon agricultural product geographical indication billboards at highway intersections, service areas and other places. At the same time, we have actively organized mulberry cocoon enterprises to participate in international, national, and district-level agricultural products fairs on many occasions. The Yizhou Silkworm Cocoon Exhibition Hall, a national geographical indication agricultural product protection project, was established in the Liu Sanjie Silkworm Efficient Ecological Industry (Core) Demonstration Zone, becoming a window for Yizhou to display the history and culture of Yizhou’s silkworm cocoon industry development. JialianSilk Company is building a national 3A-level industrial tourist attraction and Liu Sanjie’s characteristic town – Tiansi Town, which serves as a window for external exchanges and mutual learning of sericulture culture and continues to promote sericulture and silk Integrated development of industry and cultural tourism. At present, three companies and five brands in Yizhou have obtained the “Ecological Origin Product Protection Certificate” issued by the State Bureau of Quality Supervision.
Combining the “sericulture + enterprise” model to strengthen the construction of cocoon and silk processing enterprises. As of the end of June this year, the total area of mulberry gardens in the region reached 380,200 acres, and sericulture covered 210 villages (communities) in 16 towns and towns in the region. The area of mulberry gardens has ranked first among counties in the country for 16 consecutive years. At present, there are 20 enterprises in the mulberry cocoon industry in the zone, including 16 enterprises above designated size. In the first half of 2021, the sales value of cocoon silk and its products in the region was 887 million yuan, and the export value was 31 million yuan. Products have been exported to countries such as Italy, Brazil, Japan, Vietnam, India, South Korea and Romania.
It is reported that on August 30, 2021, when the district accepted the evaluation, acceptance and inspection of the geographical indication agricultural product protection project by the Autonomous Region Department of Agriculture and Rural Affairs, it received favorable reviews.
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