What’s Worth Buying joins hands with China International Fashion Week to show the “beauty of Chinese culture” with diverse content
From September 3rd to 13th, the 2022 Spring and Summer China International Fashion Week was grandly held at 751D·PARK in Beijing. As an in-depth cooperative media for Fashion Week, the consumer content community “What’s Worth Buying” under Worth Buy Technology not only presents the Fashion Week in a variety of ways through a mature consumer content ecology, but also provides brands with a variety of services based on underlying consumption data. A marketing service that combines quality and effectiveness.
With the theme of “Original Power”, the 2022 Spring and Summer China International Fashion Week focuses on Chinese design aesthetics, technological innovation, business cooperation, sustainable development, Intellectual property rightsProtection of five key issues, through more than a hundred exciting activities, brought together fashion forces from around the world and opened fashion feasts.
“Chinese Cultural Expression” is one of the biggest highlights of this season’s fashion week, through Chinese traditional culture, martial arts culture, national culture, silk culture, Dunhuang culture, literature Works and other corresponding theme releases use clothing as a medium to combine Chinese culture with contemporary aesthetics for a youthful and trendy expression, showing clothing that contains the beauty of Chinese culture in multiple dimensions. A number of domestic brands and many emerging local designers also made their mark during this season’s fashion week, taking center stage.
In order to present this fashion event in an all-round and three-dimensional way, in the “Chongcao Fashion Week” special topic created by What’s Worth Buying, the professional editorial team not only took a wonderful inventory of Qiyi, JOOOYS, A·1 with long pictures and texts , China Elements, Legend of Gaia and other domestic brands’ fashion shows, and through video broadcast, users can “watch the show online” as if they were there, and the short video “show quick cut” helps the brand to make its own unique , distinctive brand image, reaching a large number of potential consumers more efficiently. In addition, the special topic also provides consumers with a more intuitive and perceptual understanding of the concepts and values of major brands through the “TOP Designers” area.
As a consumer content community known for its “integration of product and effect”, the “Cultivation Fashion Week” topic on what is worth buying also directly connects to the community’s underlying infrastructure “Consumer Encyclopedia” through the “Brand Appearance” section. . Here, users can not only browse brand stories, product categories, star products, view professional grass planting notes and real online word-of-mouth, but also find almost all online purchasing channels, creating a platform from “brand display” to “products”. Complete closed loop of purchase.
It is particularly worth mentioning that in the special topic, the professional editor of What’s Worth Buying focused on “Hanfu elements in fashion week”. In fact, outside of the main website, What Worth Buying has already laid out a series of vertical communities. Among them, “Tianmanji” is an interest community specially built for Sankeng (Hanfu, JK&DK uniforms, Lolita clothing) enthusiasts. It introduces Sankeng knowledge, brand masterpieces, purchase and avoidance guides, and helps them build a community for communication with fans. platform.
As a partner of China International Fashion Week for many years, What’s Worth Buying’s breakthrough performance this year is largely due to the new revision and upgrade carried out in the first half of 2021. Through the revision, What’s Worth Buying not only provides diverse content to allow consumers from all walks of life to get what they want, but also relies on the “Consumption Encyclopedia” to make consumer information more reliable and consumer decisions more efficient, and thus further deepens the concept of “making every consumption The corporate mission of “generating happiness”.
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