Appreciate the beauty of Hanfu and feel the upward trend of domestic products. “Consumption Insights on What is Worth Buying” releases the Hanfu chapter
On September 13, 2021, the consumer content community “What’s Worth Buying” launched the Hanfu chapter “Domestic Products – What’s Worth Buying and Consumer Insights”. From the perspectives of users, brands, industries, etc., it analyzes Hanfu as a culture and an industry. A concise panoramic depiction was carried out to help more people establish a clear understanding of Hanfu, and also provided a profile of the current “tens of billions market” Hanfu industry.
As a consumer content community with a unique model on the Internet, What Worth Buying continues to pay attention to consumption and gives professional insights. This year, it has released the “New Domestic Products 618 Consumption Trend Report”, “Post-Epidemic Era Consumption Trend Report”, etc., for this year’s 618 and the first half of the year. User consumption changes and industry directions provide a forward-looking perspective. Looking at the consumer industry in 2021, What’s Worth Buying believes that “the emergence of new domestic brands in large numbers and their full penetration into consumers’ three main life scenes of home, workplace and social life is one of the most important changes taking place in China’s consumer market.”
This Hanfu observation can be regarded as an extension of the above trend report. As a member of the new domestic products, the rapid development of China’s Hanfu industry is basically consistent with the overall logic of the rise of the new domestic products: China’s continuously increasing economic strength and rising national self-confidence are the most important soil for nourishing Hanfu culture; domestically both Some complete and efficient clothing industry chains and supply chain systems have provided effective manufacturing guarantees for the rise of the Hanfu industry. Appreciate the beauty of Hanfu and jointly create the glory of domestic products. This is also the direction of what “Domestic Products Upward-Worth Buying Consumption Insights” is dedicated to.
“Domestic Products Upward”: What is worth buying and entering into Hanfu
Hanfu is the collective name for the traditional costumes of the Han nationality, also known as Hanyiguan, Hanzhuang, and Chinese clothes. It has existed in the Chinese civilization for thousands of years since “the Yellow Emperor hung down his clothes and ruled the world.” In recent years, the influence of Hanfu has been increasing day by day. It is not only an inherited national culture, but also a life aesthetic recognized by more people.
In the first issue of “Domestic Products Upward”, What is Worth Buying takes Hanfu as the object of observation of the domestic products industry, not only hoping that readers can “appreciate the beauty of Hanfu”, but also hope to “create the light of domestic products” together.
At present, Hanfu is a kind of “national trend”, and the topic has already gone out of the circle: Douyin searches for the topic #汉服# and you can find that the cumulative playback volume of related content has reached approximately 56.6 billion times, and continues to rise; at Station B where young people gather , related videos have been played more than 1.7 billion times; Weibo’s #汉服# topic has been read more than 6 billion times, and related hot discussions have exceeded 5.42 million times.
At the same time, Hanfu, as a new domestic consumer category, is also nurturing a huge market that is expected to exceed tens of billions. Entries related to what is worth buying Hanfu have increased in popularity by 215% from January to June this year. The large number of enthusiasts, the gradual improvement of the industrial chain, and differentiated brand development… jointly promote the overall development of the Hanfu industry.
As a professional consumer content community, What Worth Buying has always paid attention to cutting-edge changes in the consumer field, and planned content output in the vertical consumption track in advance. For the vertical industry of Hanfu, What Worth Buying has currently hatched Hanfu-related accounts such as “Menghui Hanfu Museum” and “White Bird is also a Fellow”. Industry experts are stationed there, not only to personally demonstrate the beauty of Hanfu, but also to the entire network. Provide professional consumer knowledge in the field of Hanfu.
As reflected in “Domestic Products Upward”, what is worth buying is a comprehensive description of the Hanfu industry. It not only concretely demonstrates the process and reasons of the current Hanfu craze, but also provides industry analysis based on the consumer industry, and also popularizes culture. At the same level, it especially popularizes the knowledge about the shape of Hanfu as a traditional costume.
“We will use professional power to delve into every vertical category so that the consumer needs of every niche are respected and taken seriously.” What is worth buying said that planning like Hanfu will be featured in the “Domestic Products Upward” special topic in the future. There will be more output in the future, with a richer and more comprehensive industry profile, committed to allowing users to appreciate the beauty of various domestic products, including Hanfu, and truly “share every value” while jointly creating the light of domestic products. .
From niche hobby to popular trend: Why is Hanfu so popular?
In the observation of “Domestic Products Upward”, the continued popularity of Hanfu culture in recent years is ultimately due to the return of cultural confidence of China’s younger generation and their love for excellent traditional culture. This is also the broadest mass base for the revival of Hanfu culture. In fact, in April 2018, the Central Committee of the Communist Youth League designated the third day of the third lunar month as “Chinese Costume Day”, giving Hanfu enthusiasts their own exclusive holiday.
The film and television industry also played a vital role in promoting the development. Traditional costume films and TV series that focus on restoring the Taoism often dominate the screen, which undoubtedly played a role in popularization and promotion to a certain extent.Many consumers have established trusting connections, thereby increasing user stickiness and continuously improving marketing conversion efficiency.
At the moment when new domestic products are on the rise, What’s Worth Buying will continue to use the “Domestic Products Upward” special feature to allow more consumers to get closer to Chinese brands, feel the pride of domestic products, and jointly create the glory of domestic products. In the future, What’s Worth Buying will not only provide better quality consumer content, cover a wider range of vertical industries, and help consumers improve the efficiency and quality of their consumption decisions, but will also help domestic brands, including Hanfu, reach precise targets through diverse marketing services. target audience, while achieving conversion and acquiring high-quality users, it will expand brand influence. At the same time, what is worth buying will also open data capabilities to the industry to help practitioners, including Hanfu brands, gain insight into the real needs of users and make better arrangements. Production and sales.
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