Hanfu “out of the circle”: discovering beauty in traditional culture
From September 11th to 13th, the “2021 Yunshang Huazhou·Dunhuang Traditional Costume Culture” series of activities was held in Dunhuang City, Gansu Province. Guan Jiamei, a girl from Yinchuan, Ningxia, advanced to the “Yunshang Huazhou·Dunhuang Traditional Costumes” Cultural Ambassador” National Finals. As a senior Hanfu enthusiast, Guan Jiamei believes that Hanfu has “out of the circle”. “Whether they are teenagers or middle-aged and elderly people, more and more people are willing to understand and promote Hanfu.”
Among the people participating in the “2021 Yunshang Huazhou·Dunhuang Traditional Costume Culture” series of activities, there are not only young people like Jiamei, but also middle-aged and elderly groups such as “Hanfu Grandma”.
“In the past, when I was walking on the street wearing Hanfu, people often asked me where I was going to perform, but now, more people realize that this is ‘Hanfu’.” Guan Jiamei said that with the increase in people’s acceptance of Hanfu, With the increase in popularity, Hanfu Cultural Festival, Hanfu National Style Awards and other activities have appeared one after another, and the commercial volume brought by Hanfu has also increased.
According to iiMedia Consulting’s “Guochao Economic Development Report”, the number of Hanfu fans will reach 6.894 million in 2021, and the market sales will reach 10.16 billion yuan.
The “breakout” of Hanfu is partly due to the unremitting promotion of Hanfu enthusiasts. “I often wear Hanfu to do ordinary things and integrate it into my life.” Guan Jiamei said with a smile. She occasionally goes shopping with her “comrades” (the mutual name among Hanfu enthusiasts) and makes arrangements for them. Every passerby willing to ask introduces Hanfu. Hanfu enthusiast Wang Xueyao told reporters that she will participate in some Hanfu lectures, Hanfu garden tours and other activities to promote and introduce Hanfu culture to the public.
The popularity and development of the Internet have further pushed Hanfu into the public eye. “Around 2017, Hanfu culture entered a stage of rapid development.” Zhang Wenjing, editor-in-chief of Ningxia Huafu Network, said that relying on the Internet and short video platforms, the influence of Hanfu has continued to increase. “The online community of Hanfu enthusiasts where I belong, Now there are more than 500 people, more than 10 times the number when it was founded.”
Why is the “out of the circle” Hanfu becoming more and more popular? “The most attractive thing about Hanfu is definitely the Chinese culture contained in it.” Wang Yifan, a Hanfu enthusiast, said that after being exposed to Hanfu, she also became interested in traditional culture such as opera and ancient paintings, and made many like-minded friends.
“Wearing Hanfu always gives you an indescribable sense of time travel, as if you are having a conversation with the past and the present in your heart.” Guan Jiamei said that Hanfu expresses the beauty of traditional culture in terms of fabric, tailoring, color, etc., and Hanfu Tolerance towards body shapes also reflects the inclusive nature of Chinese culture.
“Clothing is a display carrier of life aesthetics and the main carrier of popular culture. Hanfu has become popular again and is an important carrier of traditional culture and national spirit.” Feng Jiao, deputy dean of the School of Economics and Management of Ningxia University, analyzed The resurgence of Hanfu culture is not simply a matter of young people’s retro consumption, but a kind of individuality and freedom of choice under the influence and impact of external factors such as film and television dramas, social media, short video platforms, group subcultures, etc., from a certain perspective In this sense, it also demonstrates the independent life philosophy of contemporary young people who pursue the harmonious unity of fashion and retro.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
