The workshop held a live broadcast and Hutubi quilts became very popular
On September 23, in the Light Textile Industrial Park of Tianshan Industrial Park in Hutubi County, employees of Xinjiang Weimei Cotton Home Textile Co., Ltd. promoted the company’s products live in the production workshop.
“The raw material of this quilt is Xinjiang long-staple cotton. It is made by paving technology. The edges are hand-sewn. It feels very fluffy…” On September 23, Tianshan Industry in Hutubi County, Changji Hui Autonomous Prefecture In the Light Textile Industrial Park, Zhou Wenjing, an employee of Xinjiang Weimei Cotton Home Textile Co., Ltd., introduced the company’s self-produced pure cotton bedding through the Douyin live broadcast room.
This 24-year-old anchor is a salesperson of the company. Unlike traditional salespeople, she works through live broadcasts.
“This live broadcast account was newly opened in April this year. It currently has more than 10,000 fans from all over the country, and the number of orders per day is 500-800.” Zhou Wenjing said.
When you walk into the company’s factory, you can see online salespeople everywhere.
In the production workshop, salesperson Zhu Wenli sat in front of the production line, introducing the cotton tire production process to more than 600 viewers in the live broadcast room, and interacted with the audience at any time to answer questions. In the quilting workshop, a salesperson is live broadcasting the quilting process. There is a courier truck parked at the door of the finished product warehouse, and two workers are loading the package with the courier tracking number on it. A salesperson is also live broadcasting this process. The entire process of producing and manufacturing quilts by this company has been presented to consumers through live broadcast.
“In 2019, seeing the momentum of online sales, we began to try to promote the company’s products through live broadcasts. At the beginning, we asked Internet celebrities to bring goods, but the effect was not obvious. In 2020, the company began to recruit sales personnel and conduct live broadcasts in the production workshop , the effect is unexpectedly good.” said Zhou Jianhua, general manager of the company.
Xinjiang Weimei Cotton Home Textiles was established in 2016. It is a pure cotton bedding enterprise integrating R&D, design, production and sales. It has 3 automated batting fiber product assembly lines and can produce batting and quilted quilts. , air-conditioning quilts, bed sets and more than 100 products in nine series.
“Good products are also afraid of deep alleys. In order to let more consumers across the country understand Xinjiang cotton products, the company implements a simultaneous online and offline sales model. Last year, the company’s sales hit a new high, reaching 27 million yuan, a year-on-year increase of more than 40% , online and offline sales are basically the same.” Zhou Jianhua said that live broadcast sales have also been rising. Now, live broadcast sales account for about 20% of the company’s total sales. Currently, the company’s daily average live broadcast sales across all platforms exceed 1,000 orders.
Hutubi County is one of the high-quality cotton production bases. It currently has 17 textile and garment processing enterprises, with a total designed annual production capacity of 1 million cotton spinning spindles, an annual output of 1.5 million sets of knitted garments, and an annual output of 320,000 quilts. bed.
“Affected by the epidemic last year, in order to reduce the burden on enterprises, the local government exempted and exempted the company’s rent for three years. This measure reduced our financial pressure to purchase a new production line this year. In order to prepare for the peak sales season, the new production line is scheduled to be put into operation in mid-October. It is expected that the company The quilt production capacity can be increased by nearly 30%, and daily online sales can reach about 5,000 orders. Next, we plan to develop new products, enrich product categories, and make the brand famous.” Zhou Jianhua said.
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