The preparatory meeting of the National Style Clothing Professional Committee (New Chinese Clothing, Cheongsam) of the China National Garment Association was held in Shanghai

On September 25, the preparatory meeting of the National Fashion Clothing Committee (New Chinese Clothing, Cheongsam) of the China National Garment Association was held in the Shanghai Fashion Industrial Park. Yang Xiaodong, full-time vice president of the China Garment Association, and Bian Bian, professor of Donghua University Xiangyang and Zhou Jianping, Secretary-General of China Quality Apparel Manufacturers Alliance, attended the meeting. Oriental International, Yizhihui, Manloulan, Zhuangrong, Yihongyan, Dingtian Fashion, ShangjiukaiSilk , Haier Clothing Network, Rose Chen, Enma Xiudan, Fenqiwu, Heyan Culture, Hongguan Cheongsam, Fengxi, Hanchen, Xinxuezhu, Maoshenglong Tailor and other 20 brands of ginseng They held in-depth exchanges on the work direction of the special committee and the development path of the “national style” apparel industry.

With the rapid improvement of cultural confidence, especially with the prevalence of new consumerism after 90s, the national style trend has suddenly emerged. Chinese style has begun to become a core force in the development of the industry, and it is also a way to change the future development direction of the industry and The important power of connotation. In order to gather synergy for industry development and promote better innovation and inheritance of Chinese clothing culture, the China National Garment Association has prepared the “National Style Clothing Professional Committee” to connect resources related to the industry chain and form a powerful boost to promote the orderly development of the Chinese style clothing industry.

The special committee is the working mechanism of the China National Garment Association, and currently has three directions: new Chinese clothing, cheongsam and Hanfu. At the end of June, the preparatory meeting of the “Hanfu” field of the special committee was held in Hangzhou. This meeting focused on the field of “new Chinese clothing and cheongsam”. At the meeting, the representatives fully discussed the outstanding problems encountered in the development of the industry, and were full of expectations for the preparations of the National Style Clothing Committee. They believed that the establishment of a credible industry organization would be conducive to the healthy development of the industry as a whole. It has greatly promoted the spread and influence of national costume culture. At the same time, representatives put forward relevant suggestions for the work of the special committee from aspects such as design innovation, supply chain integration, brand building, and cultural promotion.

In this regard, Yang Xiaodong, full-time vice president of the China Garment Association, said that the new journey of the “14th Five-Year Plan” has begun. China’s garment industry has transformed from a manufacturing power to a fashion power. Brand, innovation, and culture are important supports. In this process, national style clothing fully demonstrates the confidence of Chinese clothing brands and represents the renaissance of Chinese culture. In the future, the National Style Clothing Special Committee will integrate market, capital, creativity and other related resources to research and promote national style clothing culture; optimize the industrial chain resources required for brand development; promote cross-border cooperation; strengthen corporate exchanges; and help brand improvement and market promotion to promote the healthy development of national style clothing.

AAA

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