The release of China’s fiber fashion trends gives the industry strong confidence
As a characteristic innovation activity of the China Chemical Fiber Industry Association, the research and release of China FiberFashion Trends began in 2012 and has gone through ten years. Released ten times in a row. On September 24, 2021, Tongkun·China Fiber Fashion Trends 2021/2022 Summary Meeting was held in Beijing.
Wang Tiankai, former president of the China Textile Industry Federation, Duan Xiaoping, vice president of the China Textile Industry Federation, Cao Xuejun, first-level inspector of the Consumer Goods Department of the Ministry of Industry and Information Technology, Wu Tong, first-level chief staff member of the Textile Department, Chen Xinwei, president of China Chemical Fiber Industry Association, Guan Xiaorui, vice president and secretary-general, Wang Huaping, professor of Donghua University, Li Guoyuan, manager of the marketing service department of Tongkun Group Co., Ltd., ChinaCotton TextileIndustry Association Deputy Director of the General Department He Wenting, Beijing Institute of Fashion Technology Professor Shao Xinyan, Shanghai Textile Holdings (Group) Co., Ltd. Professor-level senior engineer Chen Bangwei attended the meeting.
Chen Xinwei, President of China Chemical Fiber Industry Association, presided over the meeting.
Stimulating the rise of fiber road integration industry
At the meeting, Jin Gaoling, deputy secretary-general and director of the marketing department of the China Chemical Fiber Industry Association, reported on the release content and innovation work of Tongkun·China Fiber Fashion Trends 2021/2022, analyzed the release effects, and talked about the next step plan.
Jin Gaoling, deputy secretary-general and director of the marketing department of China Chemical Fiber Industry Association
Tongkun·China Fiber Fashion Trends 2021/2022 set sail gloriously at the Shanghai National Convention and Exhibition Center on March 17. With the theme of “Agitation and Navigation”, it released fiber·tracing the source of green, fiber·building peace of mind, fiber·reaching In the four chapters of Fashion, Fiber and Creating the Future, 32 fiber products from 33 companies lead this season’s fiber fashion. On the day of the release, China’s top clothing and cross-border designer Wang Peiyi created the “Ten Years of Fiber Trends-Cross-border Fashion Fashion Awards” which was stunningly beautiful; China’s new generation supermodel Liu Bingbing wore a special design inspired by “Haiyan” The customized “theme dress” was the finale; “Mermaid Couple” Zhong Liti and Zhang Lunshuo were crowned “Green Charity Figures”; “Golden Summit Award” designer Wu Xuekai became the contracted designer of China’s fiber fashion trends; “2021 Best Annual Partner Award” Ceremony” came as promised; the creative debut of the new decade launch ceremony and other highlights continued. According to statistics, through the three-dimensional exposure model of traditional media combined with new media, a total of 266 media reports were reported throughout the release process, with a total exposure of 109 million+.
In terms of release effect, the selected companies generally believe that the release of China’s fiber fashion trends has played a positive role in promoting the company’s products downstream. For example, the release of China’s fiber fashion trends has effectively promoted corporate products, enhanced brand influence, helped companies establish good cooperation with terminal brands, and increased product sales. In terms of product profit margins, the average profit margin of popular fibers released this year is 14.2%, which is 3.46 times the industry average. In addition, since its release, Tongkun·China Fiber Fashion Trends 2021/2022 has entered the 2021 China Nantong International High-end Textile Industry Expo, held a theme forum on “Promotion and Application of New Fibers in the Home Textile Industry”, and opened the “Fiber Industry” for terminal brands. Road-2021 China Fiber Fashion Trend Docking and Exchange Activities” have effectively promoted the deep integration of the entire fiber industry chain.
Jin Gaoling said that in the next step, the release of China’s fiber fashion trends will continue the online and offline simultaneous release model, continue to strengthen publicity efforts, and target industrial clusters or Downstream industry expos and other events carry out in-depth upstream and downstream docking activities to achieve fine classification of resources and continuously empower brand building and highquality development in the chemical fiber industry.
Li Guoyuan, Manager of Marketing Service Department of Tongkun Group
It is worth mentioning that the release of Tongkun·China Fiber Fashion Trends 2021/2022 is the first integration of Tongkun Group and China’s fiber fashion trends. This year marks the 40th anniversary of the founding of Tongkun Group. Over the past 40 years, Tongkun Group has insisted on doing one thing well, “one rib” and “one thread”. Today, Tongkun Group assumes more responsibility for supporting the development of the industry. Li Guoyuan, manager of the market service department of Tongkun Group, said that as a cooperative unit, Tongkun Group has improved the brand effect of the company and products by leveraging the ten-year accumulation of Chinese fiber fashion trends and drawing on models such as the release and promotion of Chinese fiber fashion trends. We have increased our investment in independent research and development; by participating in docking activities such as “Fiber Road”, we have a better understanding of the product development needs of terminal brands, and will introduce fibernew productsEffectively delivered to terminal brands, extending the means of brand promotion. In the future, it is necessary to further enhance the publicity of fashion trends within the company and promote the in-depth integration of Tongkun Group with China’s fiber fashion trends.
After ten years of sharpening a sword, there is still hope for the future
The leading experts attending the meeting fully affirmed the results achieved in the past 10 years of China’s fiber fashion trend work and the release effect of Tongkun·China Fiber Fashion Trend 2021/2022, and expressed their opinions on the next development of China’s fiber fashion trend.He expressed his own opinions and put forward valuable opinions and suggestions on the collection process, review process, release method, brand promotion, communication model and other related work of China’s fiber fashion trends.
“Fibre moves the world, beautiful China” is the slogan of China’s fiber fashion trend. Letting good products enter people’s lives and become people’s way of life in the future is the pursuit of China’s fiber fashion trend. Everyone agreed that the next step in China’s fiber fashion trends can be based on being close to the needs of different groups of consumers, letting good products play a subtle leading role, creating a sustainable lifestyle, actively linking the upstream and downstream of the industrial chain, and meeting the emotional appeal of designers. Focus on telling sustainable brand stories and other aspects, and continue to take root on the basis of ten years of accumulation and development to seek a longer-term future.
Cao Xuejun, first-level inspector of the Consumer Goods Department of the Ministry of Industry and Information Technology
Cao Xuejun, a first-level inspector of the Consumer Goods Department of the Ministry of Industry and Information Technology, said that after ten years, China’s fiber fashion trend has played a great role. From guiding innovation in the chemical fiber industry to guiding innovation in the entire industry chain, the next step is to lead the consumer trend . Currently, fiber companies have the ability and strength to convey fiber technology and functions to consumers through downstream brand companies. Therefore, fiber innovation must be accurately aligned with the needs of downstream fiber brand companies, and more attention must be paid to the demands of downstream brand companies and consumers. , through technical support and brand marketing, attract more companies, especially representative companies in the upstream and downstream industry chains, to participate in fashion trend activities, link and collaborate, so as to truly realize the trend from product popularity to consumption, and gain more Big right to speak.
Duan Xiaoping, Vice President of China Textile Industry Federation
Regarding the next development of China’s fiber fashion trends, Duan Xiaoping, vice president of the China Textile and Apparel Industry Federation, put forward three suggestions. First, “Fiber Road”, as an offline point-to-point docking activity, is this year’s innovation, and The effect is obvious. Next, on the one hand, we need to communicate more with the participating brands, listen to their feedback, and understand more about their expectations for the docking activities, and then adjust and improve the fiber road docking activities; on the other hand, we need to invite more brands Participate in fashion trend activities and discuss the road to brand building on a larger and broader scale. The second is to set a small goal for China’s fiber fashion trend activities every year to ensure an innovation point. Even if it is a small innovation, in fact, big innovations are accumulated from small innovations. The third is to compare the relevant data changes between the online and offline release of fashion trends in the past two years. The results will not only inspire fashion trend activities, but also provide a reference for other activities to better determine the format and frequency of holding. In this regard, we We must comply with market demand and people’s lifestyles.
Ten years of sharpening a sword. In these ten years, with products as the carrier, technology as the support, trends as the link, and fashion as the stage, China’s fiber fashion trends have witnessed every firm step forward in China’s chemical fiber industry. , and became more confident in the process. Not only has it had a huge impact on China’s textile fiber industry, but it has also become a benchmark for the development of new products in the international fiber industry, becoming a focus of attention and an important reference for international peers.
Wang Tiankai, former president of China Textile and Apparel Federation
“The development of China’s fiber fashion trends cannot be separated from the support of the country, industry enterprises, entrepreneurs and experts. Our confidence in my country’s fiber fashion trends comes from the fact that our country is the largest fiber producer and consumer. Our country has the largest market potential in the world, which comes from the fact that we have the Ministry of Industry and Information Technology, universities and research institutes, and powerful enterprises. The economy is changing, and demand is changing and increasing. At present, China’s fiber fashion trends need to pay attention to three aspects: 1. It is the collaboration of the industry chain. We must pay attention to the process from the front end to the end as well as the process from the end to the front end. The second is to seize opportunities in three aspects: close to consumer needs, leadership, and creating a sustainable lifestyle, and do it deeply and thoroughly. Give full play to the maximum effect of fiber. The third is that the release is not only oriented to chemical fibers, but also has an influence on the entire industry chain, and continuously enhances the impact of fashion trends on the high-quality development of industry enterprises.” Wang Tiankai, former president of the China Textile and Apparel Industry Federation, made a concluding speech Shi said.
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