Keqiao’s “Everyday Fashion” enters the clothing and apparel market of China Textile City
How to choose products for clothing retail? What role does big data + AI play in promoting sales? Recently, “Keqiao Daily Fashion-Fashion Exchange Event” entered the China Textile City clothing and apparel market, inviting experts to help operators solve the problems of high homogeneity and inconsistent product structure. Reasonable and other problems.
This event is sponsored by China Textile City Construction Management Committee, China Textile City Creative Industry Service Center, China Textile Information Center, China Women’s Clothing FabricFashion Trend Research Institute, China Textile Hosted by City Clothing and Accessories Market.
At the event, Yang Renjun, commercial director of the data center of Hangzhou Zhiyi Technology Co., Ltd., gave special lectures and case analysis around “Clothing Retail Product Selection Decisions under the Guidance of Big Data” to explain big data intelligent business solutions to market operators. The plan was analyzed and explained one by one from sea data, consumption observation, scenario cases, competitive product launches, etc. Many business owners listened carefully and expressed that they benefited a lot. “Shuilong Clothing” store has been in the market for more than 20 years, mainly selling men’s casual business clothing. “After listening to this lecture, I have a new understanding of how to select products for my store.” said Zhu Shuilong, the person in charge of “Shuilong Clothing”.
It is reported that the China Textile City Clothing and Accessories Market is affiliated to Zhejiang China Textile City Group Co., Ltd. As the first AAA national tourist attraction in the China Textile City featuring tourism and shopping, the market’s business categories include fashionable men’s clothing, Tens of thousands of clothing and home textile products, including women’s clothing, children’s clothing, furs, shoes and bags, scarves, home textiles, bedding, and small commodities. With the rise of e-commerce, the increase of shops and the recurrence of epidemics, the traditional clothing marketing model has no longer adapted to the development of the times. How to get out of the predicament and achieve a win-win situation , how to sustainably develop has brought new issues to the market.
“We hope to take advantage of the opportunity of daily fashion activities to enter the clothing market, re-plan and position the market, link the upstream and downstream industrial chains, and further enrich the market format.” Xie Limin, the person in charge of the clothing and apparel market of China Textile City, said that at present, The market is taking advantage of the digital economy of China Textile City and is striving to truly build the market into an emerging market where e-commerce gathers.
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