The 3rd Haining Socks Fair 2021 will be held grandly at the Haining Convention and Exhibition Center on November 18

As the economy slowly recovers and trade between textile industries resumes, supply chain docking has become a theme in the post-epidemic era. Supply chain management expert Martin Christopher said more than 20 years ago that “the competition in the future will not be between individuals or organizations, but between supply chains.”

At the third China/Haining International Fashion Socks Purchasing Fair, which will be held from November 18th to 20th, a group of outstanding representative companies in the industry will show their unique brand style. Many of them have maintained good performance after the epidemic, and in common The key lies in constantly optimizing and improving the supply chain to ensure that it meets market needs under the epidemic.

Wuhu Fuchun Dyeing and Weaving Co., Ltd.

The company is a national high-tech enterprise and has a “provincially recognized enterprise technology center. As a printing and dyeing enterprise with leading technology and scale in the industry, it is mainly engaged in cheese dyeing and mercerized cotton production. p>

Zhuji Hongdi Needle Textile Co., Ltd.

In 2011, Maria ImportExport Co., Ltd. was established. Products are exported to Southeast Asia, Europe and other countries and regions. Main production and operation–covered yarn (machine package, empty package), elastic, polyester yarn, nylon yarn and other textile raw materials.

Zhejiang Kejun Machinery Co., Ltd.

The company has become one of the largest professional manufacturers of 6F fully computerized single-cylinder sock machines in China. The company independently developed the 7F fully-automatic intelligent sewing and turning integrated sock machine, which has been widely praised.

Zhejiang Weiying Intelligent Technology Co., Ltd.

A company specializing in the production, manufacturing and development of fully computerized sock machines. The company’s products are not only popular in the domestic market, but also exported to Russia, Vietnam, Egypt, Philippines, Bangladesh, Nepal and other countries.

Zhejiang Yuli Socks Co., Ltd.

Haining Yuli Socks Co., Ltd. is a wholly foreign-owned enterprise with self-operated import and export rights. The company was founded in 1996, specializing in the production of various cotton socks and pantyhose.

Under the influence of the spread of the world epidemic, the noise of global value chain decoupling has increased, and promoting the localization and diversification of supply chains has increasingly become an important direction for the industry. With the rise and development of e-commerce, consumers can easily shop online and enjoy high-quality products from all over the world without leaving home. On the contrary, the traditional supply chain is becoming the biggest pain point in the textile industry.

Affected by the epidemic, online operations can be said to be a unanimous move for all clothing brands. When sorting out the consumption characteristics of e-commerce platforms, we can find that the brand management strategy of small batches, multiple varieties, and multiple batches has almost become standard.

Many online stores are focusing on “hot products”, but the key to hot products also requires the support of a high-quality supply chain. I have deep feelings to say that the person in charge of many online clothing stores said that whether the products can sell out depends on the supply of raw materials and products. Therefore, more and more online stores hope to find high-quality and quick-response suppliers, and cooperate with each other to innovate and create hot products.

Manager Song, the person in charge of the exhibition, said that they are currently recruiting investment for the products of sock merchants and sock machine merchants, and are looking for high-quality manufacturing factories that have OEMed for first-line brands for cooperation.

She believes that this round of epidemic has played a certain role in optimizing and adjusting the supply chain of the hosiery industry. After a lot of ups and downs, some high-quality factories relied on their years of accumulation and risk resistance capabilities to quickly adjust and repair under the epidemic.

With the rise of young people’s consumption power and the improvement of their consumption awareness, they have a different understanding of China’s high-quality manufacturing and more recognition of quality consumption. Therefore, the sock industry supply chain needs to be more flexible, more accurate, and more efficient. Powerful, in line with customer group positioning and meeting market needs.

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