Shenyang, Liaoning: Promoting industrial development with cheongsam culture

“There is no dispute that cheongsam was born in Shenyang. What we need to think about is how to use cheongsam culture to drive industrial development.” President of the Liaoning Prose Society, Director of the Shenyang CPPCC Cultural and History Museum, and famous Writer and scholar Chu Guoqing said this in an interview with reporters.

The fifth Shenyang Cheongsam Cultural Festival is about to open. Chu Guoqing believes that after five years of cultivation, the Shenyang Cheongsam Cultural Festival has gradually become more and more stable. It will continue to make the cheongsam culture bigger and deeper, and use culture to promote industrial development will get twice the result with half the effort. .

It is undisputed that the cheongsam was born in Shengjing

Shenyang is a city where modernity and ancient charm coexist, and cheongsam is one of the elements that connects the city’s history and future.

Chu Guoqing took reporters back to 1636. In April of that year, Huang Taiji led hundreds of civil and military officials to offer sacrifices to heaven and earth at the Temple of Heaven outside Desheng Gate in Shengjing City. Then, he successively promulgated the system of wearing high-grade clothes and colors among the clan princes, Fujin, and ministers, including “cutting hair and changing clothes.” From then on, the cheongsam became the legal dress for the concubines, princesses and other bannermen, became the common clothing of Manchu and Han Dynasties, and became the most touching style in Phoenix Tower and Shengjing City. Shenyang has also become the “old capital of cheongsam”.

Chu Guoqing said that cheongsam, as the name suggests, is the “banner robe”. “To this day, it is indisputable that the cheongsam was born in Shenyang.” Chu Guoqing said that the Qing Dynasty was established in Shenyang, so the cheongsam was naturally first popular in Shenyang, and gradually spread and became popular from the palace to the market.

Cheongsam culture should be based on industry

Shenyang is not only the birthplace of cheongsam, but also the continuation of cheongsam culture. Chu Guoqing introduced that Shenyang has always had its own cheongsam factory, which provides the most beautiful clothing for women in this city, making cheongsam famous all over the world. The book “Chinese Cheongsam” published by Liaoning Nationalities Publishing House published a photo in front of the Shenyang Cheongsam Factory. In the photo, an adult lady and three little girls were all wearing cheongsam.

“The cheongsam has a long history in Shenyang, and the cheongsam culture should be studied, promoted, sorted out, and deepened. Holding a cheongsam cultural festival is undoubtedly an effective measure to develop cheongsam culture. We must dig deep into the cheongsam’s heritage and amplify the cultural symbol of the ‘ancestral capital of cheongsam’ Of course, the most important thing is to combine culture with local industries, and the ultimate goal is to develop and expand the cheongsam industry.” Chu Guoqing said that to organize a cheongsam cultural festival, we must not only explore the cheongsam culture, but also be based on the city and be based on the city. industry. At this point, Shenyang has already made a good attempt.

The Cheongsam Cultural Festival can be “high-end”

Among the four main activities to be held at the 5th Shenyang Cheongsam Cultural Festival, there are activities such as the Cheongsam Industry Development Forum where experts discuss development plans, and e-commerce Activities such as the establishment of service platforms, special press conferences, and research and innovation achievement exhibitions lead the development of the industry, as well as national-style feasts such as the “Customized Cheongsam Art Award” that can attract attention. Chu Guoqing commented: Shenyang Cheongsam Culture Festival has gone through 5 years Years of cultivation have gradually grown and matured.

The main activities of the Shenyang Cheongsam Cultural Festival contain the concept of “promoting production through culture, driving sales through exhibitions, and building momentum through shows”, and its advantages and role in promoting the development of the cheongsam industry have gradually become prominent. Chu Guoqing said that Shenyang can also do more “high-end” activities on this basis. For example, a national cheongsam design competition was organized, inviting outstanding designers from across the country to bring their works to Shenyang for competition; during the Shenyang Cheongsam Cultural Festival, the “Chinese Cheongsam Fashion Index” was released, attracting the attention of the country and the world to Shenyang, etc.

Chu Guoqing wrote affectionately in the article “Shengjing 1636: The Cheongsam was Born Here”: We cannot predict what the future cheongsam will look like. We reminisce about the past and focus on the present. Now and even in the future, when women who wear cheongsam, or men who like women who wear cheongsam, look at the cheongsam, the most beautiful and affectionate scenery in the history of world clothing, they must not forget Shenyang, the “old capital of cheongsam”, and Shengyang. Beijing 1636.

This year, the charm of the “Old Capital of Cheongsam” continues to bloom! The fifth Shenyang Cheongsam Cultural Festival is here as scheduled, and good ideas, beautiful cheongsams, and talents elites will emerge at this event. From October 12th to 14th, let us once again focus on Shenyang, the cheongsam culture, and the big stage for the development of the cheongsam industry in Shenyang.

AAA

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