The unveiling ceremony of China Fashion Trend Research and Release Center was successfully held
On October 10, the unveiling ceremony of the Chinese Clothing Fashion Trend Research and Release Center was successfully held in Hall 3 of the CHIC 2021 Autumn Exhibition. Yang Jinchun, executive vice president of the China National Garment Association and director of the China Fashion Science and Technology Innovation Research Institute, and Zheng Nianhua, chairman of Hangzhou Yishang Town Operation and Development Co., Ltd., took the stage to unveil the center.
In addition, Wang Yatao, general manager of the service platform of China Fashion Science and Technology Innovation Research Institute, Chen Wen, China’s “Golden Summit Award” fashion designer, Yang Dayun, founder of the Sustainable Fashion Innovation Center, Yang Zitian, associate professor of Donghua University, and associate professor of the School of Fashion, Zhejiang Sci-Tech University Dean Liu Zheng, Director of the Fashion Industry Digital Engineering Technology Research Center of Beijing Institute of Fashion Technology Huang Haiqiao, Hot Trends founder and creative director Li Bing, WGSN China general manager Ma Li, Beclair China general manager Shen Yingfen, and the founder of Quantitative Aesthetics of Meimei Academy Han Jiujiu, Chief Big Data Trend Director of Diexun.com Shi Lingping, senior fabric expert and founder of Textile Intelligence Pan Shenhong, co-founder of NEXT Academy Liu Yuanjun, founder of Dongge Zhizao Dongzhou Academy Xu Weidong, senior clothing expert Li Wenyao, and Yin Bo, Vice President of Children’s Fashion Group, Tao Tao, R&D Director of Eveli Group, Zhang Xuebing, Director of Yaying, Li Bin, Design Director of idooer, Wu Aijing, Senior Trend Expert of WGSN, and many other leaders and guests also came to the scene, together with industry colleagues and many media, Witness the launch of the center.
The China Clothing Fashion Trend Research and Release Center is an industry professional platform initiated by the China National Garment Association and operated and managed by the China Fashion Science and Technology Innovation Research Institute. It is committed to building a national-level open and shared clothing fashion trend platform to help clothing brands. Enterprises, supply chain companies, etc. improve the efficiency and accuracy of design and R&D. The center focuses on the interpretation of clothing fashion trends, the digital application and research of trends, and realizes the implementation of conceptual trends into practical trends and the transformation of abstract trends into concrete trends.
Yang Jinchun, executive vice president of the China Garment Association and director of the China Garment Science and Technology Innovation Research Institute, mentioned in his speech that the China Garment Fashion Trend Research and Release Center will make full use of big data, artificial intelligence, 5G, AI and other Internet technologies , deeply integrates industry and talent resources, empowers the design and R&D capabilities of Chinese clothing brands, complements the development shortcomings of clothing companies, and opens up the research and release of Chinese clothing fashion trends in the new era A new chapter.
“At present, there are many professional institutions and websites on fashion trends at home and abroad, and the quality of the published trends is also very good. However, when we did market research and questionnaire surveys, we found that , many designers or industry design and R&D personnel will have some problems in the final stage of the implementation of popular trends. For example, due to time efficiency, cost, etc., they may not be able to deeply study the direction and role of the trend. This is a shortcoming and also Limitations.” Yang Wei, executive director of the China Fashion Trend Research and Release Center, analyzed the bottlenecks existing in the transformation of current trends, thereby explaining the original intention of the establishment of the China Fashion Trend Research and Release Center, “Although many cutting-edge companies are already doing these digital Experimentation and innovation, but we still hope that, as the Science and Technology Innovation Research Institute under the China National Garment Association and the first clothing research institute named after science and technology in China, we can combine clothing big data, human body big data, pattern big data, Process big data is integrated into the R&D center to set benchmarks for enterprises, help enterprises develop and design trends and provide services from the last mile to implementation, and play a leading role in improving the overall R&D efficiency and accuracy of the industry.
In addition, the China Clothing Fashion Trend Research and Release Center will also set up a shared room in the institute’s 5G sample factory to match senior designers, 3D modelers, and samplers in the industry to collaboratively promote the center’s digital sample production and The design and development of physical sample clothes are regularly displayed in the shared exhibition hall of the institute and digital and physical sample clothes are updated in real time. During this CHIC exhibition, the digital sample show released by the center brought a unique fashion experience to the industry.
“Compared with traditional physical samples, digital samples are more future-oriented. It can save R&D time and R&D costs, thereby helping the industry get rid of or reduce the shackles of R&D, allowing the industry to be free in a more unlimited environment. Innovative development will incubate the emergence of more creative products.” Yang Wei emphasized in the interview.
In order to ensure the professionalism and authority of the China Fashion Trend Research and Release Center, the center established a clothing fashion trend expert committee to integrate expert wisdom, absorb influential brand experience in the industry, and establish clothing fashion trend predictions. The core authority in publishing and design application research, delivering the latest fashion information to China’s clothing manufacturers, designers, and consumers, and playing a more authoritative guiding role. At the unveiling ceremony, three leaders, Yang Jinchun, Zheng Nianhua, and Wang Yatao, took the stage to issue letters of appointment to the members of the expert committee of the China Clothing Fashion Trend Research and Release Center.
At the end of the unveiling ceremony, WGSN senior trend expert Wu Aijing shared with us “A Brief Analysis of Chinese Women’s Clothing Trends in Spring and Summer 2022”.
At the booth of the China Garment Science and Technology Innovation Research Institute, an internal beta version of the Wrapper APP, which was developed by the China National Garment Association and took one year to complete, was launched! The Wrapping APP connects enterprises and pattern makers. On the one hand, it gathers outstanding pattern making talents across the country to provide professional pattern making services for clothing companies and meet the flexible and fast response needs of enterprises. On the other hand, Wrapping APP gathers massive plate making needs and can provide pattern making services for pattern makers. Provide flexible employment opportunities to help enhance the personal value of graphic designers. Use technologies such as digital 3D modeling, big data and AI artificial intelligence to achieve all-round integration of pattern designer resources in the clothing industry. For enterprises, excellent pattern makers can not only produce high-quality samples, but also create a basic pattern library for the company’s research and development, and apply it to actual pattern making, making the company’s patterns more stable and avoiding problems due to large-volume patterns, Process and other problems cause unnecessary losses, which greatly improves the quality of plate making and saves costs for the company. Wrapping APP is committed to building an open, shared and sustainable new ecology of plate making and trading. Through platform empowerment, talent integration, and technology leadership, we will promote the digitalization of the clothing industry and the digital development of talents, and promote the high-quality development of the clothing industry.
The fashion trend of clothing is a continuous development phenomenon of current and future clothing fashion styles. It is a trend within a certain time and space and reflects the spirit and values of the times. Through the research and development of clothing fashion trends, Released to guide clothing design, research and development, production and consumption in an orderly manner, it has far-reaching strategic significance for the improvement of clothing brands. The China Clothing Fashion Trend Research and Release Center seizes the opportunities of the era of smart technology, consumption upgrades and digital transformation, and seeks solutions to industry pain points, which has a positive and far-reaching impact on promoting the high-quality development of the fashion industry in the new era. Looking to the future, there is a long way to go. The China Clothing Fashion Trend Research and Release Center is willing to join hands with colleagues in the industry and accompany them along the way!
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