Fashion elements help Keqiao textile companies enhance product value

In the post-epidemic era, with the continuous upgrading of consumer demand for personalization, fashion, and greenness, textile companies are eager to give consumers a direct visual impact from product appearance such as color matching and pattern design, thereby creating New market consumption growth points. On October 14, at the Chinese Women’s Clothing FabricFashion Trend Research Institute located in the Creative Building, the “Keqiao Daily Fashion·Fashion Exchange Event” featured “Textile Color Matching and Patterns” The sharing of “Design” is a hot start.

It is reported that this event is sponsored by the China Textile City Construction Management Committee, China Textile City Creative Industry Service Center, China Textile Information Center, and Chinese Women’s Clothing Fabric Fashion Trends Hosted by the Institute. There are a total of development and design personnel from local fabrics companies and designer studios in Keqiao such as Zhejiang Dashu Textile, Zhejiang Shendun Textile, Dongdi Textile, Fengwang Textile, and Yuzhu Design. Nearly 50 people attended the event.

From trend to practice

Deciphering the secrets of colors and patterns

At the sharing meeting, Xu Saisai, a color expert and consultant from China’s applied color system Coloro, combined with the “2023 Spring and Summer Textile Chinese Fabric Trends” to analyze color perception, color logic, color matching, classic pattern colors, etc. , and introduced the evolution trend of global popular colors.

Xu Saisai said that color matching and color selection are very important in the design and development process of fabrics. Color matching should pay attention to the basic harmony of colors. Through the combination of commonality and change, the overall color can be harmonious and unified, and the brightness of the color system and tone should be harmonized. Rules, as well as the contrast relationship and internal logic of hue, lightness, and chroma for color matching.

Textile pattern design is a direction sign that reflects national style and people’s value orientation, and has unique aesthetic characteristics and cultural connotations. Li Chunjiang, founder of Shanghai Yishe Culture Communication Co., Ltd., took “Versatile Printing and Pattern Design Beyond Seasonal Limitations” as the theme, combined with the 2023 spring and summer flower pattern trends, to conduct flower pattern recognition, design logic, application of Chinese elements, and Consumer group trend analysis. Li Chunjiang said that the psychological changes of consumers in the post-epidemic era and the different organizational structures, processing methods and production techniques of fabrics are important factors affecting the pattern design of textile fabrics. Patterns can be used in different ways in different brands and fabrics.

The course is conducted through a combination of trend analysis and interesting exercises. On-site enterprise representatives formed practice groups, actively participated in discussions and exercises, and enthusiastically shared new thoughts on color expression, color matching and flower pattern design of fabrics and clothing products. The “Blue Dream” themed suit and lace couture inner dress designed by Gao Jing, general manager of Shaoxing Jingyuan Pattern Design Co., Ltd., during the actual workshop exercise were unanimously recognized by the training teachers and students. “The design of the work used the color matching and pattern design skills learned on site. I am very grateful for the design inspiration and personal improvement this training brought to me.” Gao Jing said.

From theory to application

Expand corporate innovation horizons

Chen Li, R&D manager of Zhejiang Dashu Textile Technology Co., Ltd., led the company’s designers to participate in this training. “Color and pattern are two very important elements in fabric design. This exchange event helps us understand the new season’s popular colors and pattern patterns through analysis of color knowledge, classic cases, best-selling brands, pattern design, etc., and establish We believe that through this training, our team will design new products that are more popular with downstream brands and consumers.” Chen Li said.

Fang Jianjun, engineer of the R&D Department of Zhejiang Shendun Textile Co., Ltd., said that the company mainly focuses on differentiated fabric products for men’s and women’s clothing, and has long-term cooperation with many brands such as Evely, Peacebird, and Heilan House, and these brands are very important to The requirements for color are very high. I often participate in the “Everyday Fashion” series of training courses, and I can often suddenly understand the confusion about color encountered in daily research and development.

“In recent years, with the changes in the external environment, the textile industry has also been exploring the direction of transformation and upgrading. Learning and operating this trend is like an enlightenment, which makes me I have new ideas and plans for the company’s next product design and development and communication and cooperation with customers. I will actively participate in similar courses in the future.” Yin Quan, general manager of Shaoxing Kede Textile Co., Ltd., said that the company’s main business is yarn-dyed jacquard series products , it is important to have a keen eye for color and pattern trends.

With the acceleration of the transformation and upgrading of Keqiao’s textile industry, product development based on market demand and popular trends has become the mainstream orientation of product innovation. The relevant person in charge of the China Women’s Clothing Fabric Trend Research Institute said that this event’s innovative form of trend lectures and interactive exercises will help companies expand their innovative horizons and enhance their innovation capabilities.

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