China Clothing and Fashion Market Trend Forum and Supply and Procurement Matchmaking Conference were successfully held
The supply and procurement matchmaking conference has always been aimed at studying consumer trends, sharing marketing strategies, promoting trendy brands, and achieving cooperation. It builds a platform for retail companies and brand companies to communicate information, establish contacts, and promote cooperation, in order to promote China The highquality development of the consumer goods market and apparel companies has played a positive role.
On the morning of October 22, the China Clothing and Fashion Market Trend Forum and Supply and Purchasing Conference was held as scheduled. Cao Lisheng, Vice President of the China Chamber of Commerce and Secretary of the Party Committee of the China National Commercial Information Center, attended the meeting and delivered a speech. Wu Lei, Chairman of Anhui Hualian Commercial Building Co., Ltd., and Yu Yunjin, General Manager of Huainan Xianglu Trading Co., Ltd. gave keynote speeches. The heads of five companies, including DC-kids, Zianti, Feimoxian, Annewin, and Chunchen Future, conducted brand promotions. Industry associations, corporate representatives, China’s top 100 retail companies, managers of large retail companies, and media representatives attended the meeting.
Cao Lisheng said in his speech: At present, my country’s consumer goods market is developing with high quality. It mainly reflects the development trends in the following aspects: first, the consumer goods market changes from incremental market dominance to stock market dominance; second, the growth of the consumer goods market shifts from consumption upgrades to consumption innovation; third, innovative entrepreneurial and other small, medium and micro enterprises Continue to remain active; fourth, online physical goods retailing has shifted from high speed to medium to low speed; fifth, the stage for the development of physical retail has become more colorful; sixth, consumption in counties, rural areas, and communities is the focus of development supported by national policies; seventh, carbon peaks have reached carbon neutrality and policies will have a significant impact on my country’s consumer goods market; eighth, the concepts of high-quality development and common prosperity will become more prominent in the business orientation of enterprises.
In the entrepreneur sharing session, Wu Lei mentioned that with the changes in people’s consumption habits, physical businesses must actively look for models that integrate online and offline. Currently, online is only for display and promotion, and it is necessary to effectively combine sales with together. It is necessary to increase the popularity of clothing brands and increase market share. For brands in the early stages of development, they can use shopping malls with relatively large influence to promote brand promotion and development. For brands that have successfully settled in, good communication with the mall is also very important. If you adopt a variety of marketing activities during major holidays and participate in charity activities, you can better promote the brand’s image.
Yu Yunjin mentioned in his sharing that the competition in the clothing retail market has become increasingly fierce in recent years. Coupled with the impact of the epidemic, the impact of e-commerce live streaming has Great changes have taken place in consumers’ consumption patterns. As a result, the flow of customers in offline physical stores has decreased significantly. Consumers have increasingly higher requirements for brand quality, safety, comfort, service experience, and store environment. How to survive in adversity has become the biggest problem currently plaguing physical store operators. No matter what marketing methods or promotion methods are adopted, first considering from the perspective of consumers and doing everything for consumers is the key to the development of physical stores in the face of adversity.
Finally, Ma Yunfa, Chairman of Ningbo Jiuyao Clothing Co., Ltd., Dong Chunwei, General Manager of Ningbo Shimai Baiqian Industry and Trade Co., Ltd., Zhu Juanjuan, Brand Director of Zhejiang Feimoxian Brand Management Co., Ltd., Wu Xizeng of Ningbo Jinghai Weiyi Clothing Co., Ltd. , Chen Lin, general manager of Ningbo Chunchen Future Technology Co., Ltd. and other brand leaders came to the stage to promote. After the meeting, supply and purchase docking was conducted.
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