Driven by digital design, Shaoxing Keqiao Textile moves towards the high end of the value chain

On the 27th, the World Creative Economy Summit “Shaoxing Keqiao” International Forum was held. Four scientific research institutions, including Shaoxing Innovation Research Institute of Donghua University, Shaoxing Keqiao Research Institute of Zhejiang Science and Technology University, Keqiao Textile Industry Technology Center of Jiangnan University, and Keqiao Textile Industry Innovation Research Institute of Xi’an Polytechnic University, jointly unveiled the name “Shaoxing Keqiao Modern” Textile Technology Innovation Alliance”. With the theme of “Full of the World’s Top Clothes Meet Creativity”, this forum focused on hot topics in the textile field such as “Creative New National Style”, “Green New Production Capacity” and “Digital New Economy”, and jointly discussed the sustainable development of textile industry innovation. and opportunities, as well as the topicality and imagination of brands in the digital era.

Keqiao’s textile industry has a long history, a solid foundation, a complete industrial chain, and the unique advantages of “market + printing and dyeing”. It is making every effort to build a world-class modern textile industrial cluster and new The international textile capital of the period. ShaoxingChina Textile City is the largest textile distribution center in the world. In view of the increasingly obvious problem of lack of famous brands, it is currently promoted through the implementation of the “Keqiao Preferred” regional public brand strategy The branding development of the textile industry has been improved, and it is hoped to use the World Creative Economy Summit platform to link global creative resources for the “Keqiao Selected” regional public brand.

Donghua University has long taken the initiative to give full play to the professional advantages of “textile disciplines” and “design disciplines”, actively integrate into the national overall situation of the integrated development of the Yangtze River Delta, and support Keqiao to fully develop into a globally representative textile industry cluster and China’s 100 billion With the advantages of the first-level textile industry cluster, we will vigorously develop the textile fashion creative industry and promote the highquality development of China’s modern textile industry. Shaoxing Keqiao Modern Textile Technology Innovation Alliance will also actively connect with the Yangtze River Delta Creative Committee in the future, strive to participate in the Yangtze River Delta Global Creative Design Competition, and integrate into the construction of the Yangtze River Delta Creative Economy Public Service Platform.

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