The 2021 Global Fashion Industry Digital Transformation Summit Forum was held in Keqiao
Digital technology has been fully integrated into all areas of social production and life. Fashion and technology are two cutting-edge industries that are closely intertwined and symbiotic. Big data, artificial intelligence, 3D The rapid iterative upgrades of technologies such as printing and the Internet of Things have systematically changed the operating model of the entire industry chain and value chain such as fashion industry management, design, and development.
Recently, the 2021 Global Fashion Industry Digital Transformation Summit Forum was successfully held in Keqiao. As one of the key events of the “Digital Empowerment·Green Symbiosis” 4th World Textile Merchant Conference 2021, this forum focuses on the application and development of digital technology in the fashion industry, focusing on smart prediction, smart design, smart R&D andIntelligent ManufacturingThe four major themes launched a high-end exchange, injecting new thinking and new power into the construction of a fashion industry value growth system driven by digital technology as the core.
Co-create a pioneering digital industry demonstration zone
Qiao Yanjin, director of the Productivity Promotion Department of the ChinaTextile Industry Federation and director of the China Textile Information Center, said that digital technology has become an innovation engine for global social and economic development. The China Textile Information Center As an industry public service platform, the fashion industry digital technology innovation alliance is being established to build a collaborative innovation platform for digital technology and fashion industry R&D and promotion to continue to promote the in-depth integration of digital technology and fashion industry. She pointed out that gradually establishing digital adaptability, connectivity and innovation to face the future will definitely help China’s textile and apparel industry become the main driver of the world’s fashion technology, an important leader in global fashion, and a powerful promoter of sustainable development.
How to adapt to the development trend of the digital economy and build an iconic industrial chain is not only a test question given to us by the times, but also a powerful driving force for Keqiao District to strive to be the first and achieve the leading position. Relevant leaders of Keqiao District said at this summit forum that currently, focusing on the goal of building an “International Textile Capital in the New Era”, Keqiao is seizing the opportunity of digital reform and striving to build a high-end domestic textile industry during the “14th Five-Year Plan” period. font color=”#FF8040″>A pioneering demonstration area for qualitydevelopment and a world-class modern textileindustrial cluster. This summit forum is conducive to further deepening exchanges and strengthening cooperation, jointly planning the digital transformation and upgrading path of Keqiao’s fashion industry, and jointly creating Keqiao’s fashion industry and digital industry demonstration zone. .
Accelerating digital technology-driven industry change
Li Binhong, director of the National Textile Product Development Center, released a special topic on “Digital Technology Outlook for the Fashion Industry” at the forum, through interpretation of the six major figures of cloud native, low-code development, SaaS services, digital twins, artificial intelligence, and digital ecology. The development status and application scenarios of technology propose the direction of change in the digital technology-driven industry in five major areas: new interaction, new consumption, new supply, new platform, and new organization.
“Faced with the current textile industry’s common problems such as long R&D cycles, high costs, low promotion customer acquisition rates, and single marketing methods, Shidi Intelligent has launched a digital platform that can perform virtual development of fabric design.” Shidi Intelligent Founder & CEO Lin Zisen shared in the “Digital Solution for the Whole Chain of Fashion Industry” that the platform helps companies solve the above pain points through electronic means such as fabric weave pattern library, online pattern design, and generation of digital color cards. In addition, you can also manage the material library and build a virtual exhibition hall to save communication costs between fabric companies and customers in an immersive interactive mode.
Dong Yeman, Marketing Director of the Asia-Pacific Region of Saitek Software (Shanghai) Co., Ltd., explained the application of full-coverage PLM digital technology solutions in his speech on “How PLM Empowers Textile Fashion Enterprises to R&D Management Innovation”. It addresses the three core issues of R&D management for clothing brands and manufacturers, forming a closed loop of data flow for product innovation R&D management, improving development management efficiency and reducing R&D costs. It helps enterprises predict future demand more accurately, and at the same time empowers industrial development with digitalization, accelerating the new process of a manufacturing country becoming a manufacturing power.
Create multi-party link solutions for the industry
In the themed dialogue session of “Digital Empowerment of Intelligent Manufacturing”, Microsoft China Chief Technical Advisor Guan Zhen served as a special host and jointly analyzed and discussed innovative application cases and developments of intelligent manufacturing technology in the textile industry with a number of industry pioneer representatives. Hot topics such as prospects and realistic paths.
“Digital technology is mainly reflected in two aspects: assisting corporate decision-making and improving corporate efficiency.” Hangzhou WanshiliSilkDigital Printing Co., Ltd. General Manager Ma Tingfang said that currently “Wanshili” mainly uses virtual reality technology for conversion in digital printing and color management. He suggested that small and medium-sized textile enterprises use mature new technologies such as the Internet, artificial intelligence and blockchain to help enterprises digitally transform. While enhancing enterprise efficiency and quickly improving the quality of employees, it is also conducive toenergy conservation and reduction. row.
“The three technologies of cloud computing, Internet of Things and big data are of great help to the data analysis, process management, product development and other aspects of the current industry.” Talking about using digital technology to help achieve the “double carbon” goal, Yantai Industry Tao Zhangmu, CIO of Lin Textile Printing and Dyeing Co., Ltd., proposed to accurately match market orders, product information and production equipment by building an intelligent platform that interconnects the upstream and downstream of the industrial chain. Innovative business models for rapid production. He also pointed out that the printing and dyeing industry can use intelligent algorithms to launch industry process packages to improve machine capacity utilization and throughput rates.
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