Textile enterprises have a new platform to explore the domestic market

“Is this in stock or does it need to be customized?” “What is the fabric number recommended by the host?” “Can I adjust the sample? How to adjust it?” At the 2021 “Keqiao Selection” Brand held recently At the fabric live broadcast event in the service plan, many designers and corporate purchasers interacted on the spot and showed strong interest in live broadcast fabrics. The total number of viewers of the four live broadcasts exceeded 54,000, and many customers adjusted samples on the spot.

The fabric live broadcast event in the 2021 “Keqiao Selection” brand service plan attracted the participation of 20 well-known companies such as “Yongsheng Industry and Trade”, “Wanzi Fabric Industry” and “Zhongduo Holdings”. During the live broadcast, each company displayed its own special products, such as triacetate Tencel blended strands, Q-elastic twill TR material, new comfortable elastic wool shaping fabric, new comfortable elastic wool shaping fabric and other rare quality fabrics in the industry .

The 2021 “Keqiao Preferred” brand service plan was initiated by the China Textile City Construction and Management Committee. It is a comprehensive upgrade of last year’s “Keqiao Preferred” live broadcast plan, and The first batch of 20 companies were selected to participate. This live broadcast is part of the entire brand service plan, which is dedicated to providing fabric companies with a new channel to expand customers and establish brands. The reason why it is said to be an upgrade is that before the live broadcast, the fashion industry innovation service organization “Sejie” conducted in-depth communication with the selected companies, and communicated and served the company’s fabric design and development, target customer groups and promotion forms.

“When companies recommend fabrics to designers, simply taking a piece of fabric is very thin. We need to carry out more systematic brand packaging of this fabric.” Zhang Jinlong, project leader of the “Setting Boundary” New Product Manufacturing Bureau, explained, “For example, what is the value selling point of this fabric, which brand customers are it suitable for, and what design extensions can be made? These are the preliminary services we provide to enterprises in this event.”

Such upgraded services are not only recognized by enterprises, but also a “timely rain” for many enterprises. With the normalization of the global epidemic, many companies have turned their eyes inward and shifted their markets from foreign trade back to domestic sales, such as “Xiuba Textile”, “Langbeni Textile” and “DongjinNew Materials“, “Wynnwarp knitting“, etc., they are actively exploring the domestic market outside the traditional foreign trade market and stepping into the “new international and domestic dual cycle pattern” “Corporate representatives.

How to develop the domestic market? Through this cooperation, companies that were originally not familiar with the domestic market have new ideas. “After this cooperation, we not only met many new domestic brands and designers, but also helped us sort out our target customers and promote our fabrics through two modes: ready-made clothing and live broadcast, which is very beneficial to our company. It is a good attempt.” Wang Huili, general manager of Shaoxing Xiuba Textile Co., Ltd., said that next, the company will fully apply and explore the results of this cooperation to further develop the domestic market and gradually establish a corporate brand.

AAA

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