Qinghe cashmere raw materials begin to be sold to emerging markets such as Mathumini

Everyone has heard that “the world’s cashmere looks to China, and Chinese cashmere looks to Qinghe.” Cashmere, as a characteristic industry of Qinghe, has continued to grow and develop in recent years by optimizing the industrial model and broadening corporate sales channels. This year, the “Qinghe Cashmere” geographical indication certification trademark was officially approved and registered by the StateIntellectual Property Office and became one of China’s geographical indications. Today, let us enter Qinghe County and experience The charm of cashmere.

At Qinghe County Haoli Cashmere Technology Co., Ltd., they are working overtime to make cashmere products destined for Beijing.

The person in charge said that although winter has just entered and the weather is not too cold yet, they have already received supply orders from more than a hundred clothing manufacturers.

Qian Jiquan said that the boom in cashmere sales is inseparable from the strict product standards formulated by the county. The introduction of the standards has changed the quality levels of Qinghe cashmere factories. A mixed situation.

Let them have strict standards from sheep selection, purchase to deep processing.

Although the cost of factory investment has increased compared to the past, the high-quality products have brought them more customers.

With quality guaranteed, Qinghe County has begun to formulate new plans to expand sales channels. By encouraging cashmere operators to open third-party platforms such as Taobao, Tmall, JD.com, and Vipshop, more cashmere products will be available to everyone. In the field of vision.

Today, there are more than 35,000 cashmere online stores in Qinghe County, including 3 Taobao towns and 27 Taobao villages. In 2019, annual sales exceeded 9 billion yuan. For four consecutive years, it has been ranked among the “highest density of retail online merchants in the country” Ranked second on the list of “Ten Counties”, spreading the name of Qinghe Cashmere further and wider through the Internet.

Improve quality and expand sales. Nowadays, with the granting of the “Qinghe Cashmere” geographical indication certification trademark and the development of the “One Belt and One Road” international market.

Qinghe cashmere raw materials have begun to be sold to emerging markets such as Madagascar, Turkey, Peru, and Nepal. The total value of exports is increasing at a rate of 20% every year, truly making “Qinghe cashmere” Get out into the world.

AAA

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