Zhengzhou West Fourth Ring Textile and Garment Industry Belt has undergone 15 years of fission
In the past fifteen years, Zhengzhou West Fourth Ring Road has built a textile and clothing business kingdom with sincerity. The landlords of the kingdom have also used time and performance to prove that they have not been let down.
It can be said that history has chosen the West Fourth Ring Road, and the times have chosen those lucky people who work hard.
Why West Fourth Ring Road
Why is it the West Fourth Ring Road in Zhongyuan District?
The most powerful logical line that determines where the industrial park will be located is industrial foundation + talent sources + supply chain.
Along the West Fourth Ring Garment Industrial Park, 5 kilometers east, you will find the densely populated national cotton factories. Since 1953, the No. 1 National Cotton Factory has settled on the cotton spinning road. For more than half a century, 100,000 textile workers have used a shuttle to spin the “longitude and latitude world” of Zhengzhou’s industrial development, laying the foundation for the West Fourth Ring Textile and Garment Industrial Park. Established a solid industrial foundation.
Xu Bo, president of the Henan Provincial Home Textile Industry Association, told the Henan Business Daily reporter that there are many textile colleges in the west area of Zhengzhou. Henan Engineering School and Zhongyuan Institute of Technology, which occupy high rankings in domestic textile and clothing majors, not only provide scientific research support, but also transport With a steady stream of talents and students, the West Fourth Ring Textile and Garment Industrial Park occupies an advantageous location, so it’s natural that it’s first come first served basis.
Cotton Spinning World was responsible for the output of cloth at that time, creating the wealth myth of “if you want to be rich, sell cloth” and supplementing the upstream supply of the clothing industrial park’s supply chain. The railway station clothing wholesale business district market also provides downstream shipping channels for clothing brands in West Fourth Ring Road.
Hou Jianchao’s rhetoric of “close to the Bank and close to the city” reveals the core of the West Fourth Ring Road site selection.
The fission of renting out enterprises in the park: from 13 to 60+
What is the significance of the West Fourth Ring Textile and Garment Industrial Park?
One theory is that the greatest significance lies in ending the industry pattern in which clothing companies work alone and working alone, shouting out the brand of “Chinese women’s trousers, look at Zhengzhou”, and bringing Zhengzhou clothing companies to a higher latitude.
Clothing companies live next to each other, forming a clothing industry belt, leveraging each other, sharing resources, and reducing costs. This not only facilitates one-stop purchasing for customers, but also attracts talent agglomeration by virtue of the scale effect and attracts supporting fabric accessories companies and machine equipment manufacturing industries. , printing and dyeing enterprises, clothing colleges and other upstream and downstream elements of the industrial chain are gathered.
Take several companies settled in the park as an example. During an interview with a reporter from Henan Business Daily, it was found that Ofalo mainly handles enterprise customization orders, and most of the enterprise customizations are suits. Ofalo will hand over orders for shirts to tenants in the park, and orders for labor protection clothing. to another tenant.
“We actively invite them to settle in our park to form a supporting industrial chain, division of labor, collaboration, and complementary advantages. It is also convenient for purchasing customers to follow orders.” Zhang Jin, general manager of Ofaro, told a reporter from Henan Business Daily.
The West Fourth Ring Garment Park also plays the role of “attracting investment through business.” When the number of companies settled in the garment park reaches a certain level, more garment companies will be attracted to settle in, causing fission. The West Fourth Ring Garment Park will gradually become a headquarters base and a hot spot for competition among all clothing brands.
This is indeed the case. The current West Fourth Ring Garment Park is no longer home to the original 13 companies. The original clothing companies have turned into landlords and leased the endless land to different companies in blocks, forming a fission.
For example, there are three other clothing companies settled in Dusen Garment Park, and Ofaro leased the office building to two other supporting companies.
Brilliant: Yiyang, Yalida, Dusen and Ruoyu lead the competition
After moving into the West Fourth Ring Textile and Garment Industrial Park, these landlords generally experienced great growth.
Yiyang is the most complete brand in the park and even in Zhengzhou City’s clothing industry that has transformed from offline e-commerce. Yiyang e-commerce first opened in 2011. In 2013, Yiyang achieved sales of more than 30 million yuan on Double 11, ranking 27th in the women’s clothing category on Taobao. On Double 11 in 2020, Yiyanghao collected 115 million yuan and won the sales crown of women’s pants single product category in Tmall store.
The momentum of rapid progress has also boosted Liu Tao’s ambitions. On the basis of the original land, Liu Tao took over the land from the neighbor to the north of the industrial park and further expanded the area of the park, which is gaining momentum.
Yalida has withstood the challenge of transforming women’s pants from a single product to a full range of women’s clothing, which is commonly encountered by women’s clothing in Zhengzhou. During this period, Zhao Sunli said that he had paid a lot of tuition fees, and experienced everything from working with a team of Korean designers, to recruiting foreign design directors, to promoting hand-made products, to testing the waters of original design, and through constant trial and error, finally finally With new product launches one after another, it brings constant surprises. E-commerce also performed well, with sales of more than 20 million yuan during Double 11. Nowadays, Yalida is making great strides by relying on the troika of OEM production, e-commerce and offline.
In the same year that Du Sen signed the contract with the West Fourth Ring Textile and Garment Industrial Park, he signed a contract with the film and television star Donnie Yen, and became the leading men’s wear brand in Zhengzhou, relying on celebrity traffic to develop.A nationwide franchise market was opened until the endorsement contract expired in 2012. Since then, Du Sen has entered a mid-life crisis, but has become calm during the crisis, returning to the main business of men’s trousers, focusing on single products, not blindly catering to e-commerce, and has always been more cautious online. Nowadays, Dusen is on a relatively stable path with its OEM and offline direct franchises.
Ruoyu Clothing officially moved into the industrial park in 2009, which also ushered in the heyday of its brand Golores women’s pants that year – with an annual output of 1.3 million pairs. In 2012, when the industry-wide transformation of women’s clothing came, Ruoyu followed the trend and launched the women’s clothing brand Simuti, starting a dual-brand operation. Simuti’s sales exceeded 100 million in 2017.
According to industry estimates, Yiyang’s annual sales exceed one billion yuan, Yalida’s is six to seven billion yuan, Meng Shuya’s peak is seven or eight billion yuan, and Dusen’s is one to two billion yuan.
Changing situation: Meng Shuya and Yuantong are in financial difficulties, Jinyi divests the light textile industry
However, there are still some companies that are facing internal and external troubles, and even take the decisive stance of divesting themselves from the main textile and clothing business, slowly disappearing from the mainstream sight of consumers.
Lingxiu Clothing Co., Ltd. encountered a capital chain dilemma this year. Chen Yongbin admitted to the Henan Business Daily reporter that the problems lay in rapid expansion, investment mistakes, operational missteps, sub-brand failure, and excessive financial costs. However, fortunately, Ling Xiu and Chen Yongbin did not avoid the problem and were looking for ways to remedy the situation and get out of the predicament.
Li Gang, president of the Henan Provincial Garment Association, believes that this still does not prevent the leading show from being a banner for Henan women’s clothing.
Yuantong Textile City is riddled with debts, and the actual controller Jiang Kesheng has been included in the list of Lao Lao Lai many times. During this period, Yuantong made many efforts to save itself, either transforming into a medical city or a lighting city, but failed to completely escape from the financial dilemma. Fortunately, the textile industry was preserved.
Some companies in the park failed to survive the cold winter of the industry. They cut off their business and lost weight under the predicament. They rented out the park to schools and other institutions, acted as landlords, and became invisible in the mainstream clothing battlefield.
In the fourth year after its opening, Jinyi International Textile City was unable to get rid of the reality of operational difficulties. After years of losses, it had to adjust its business format, change textiles to auto parts, and change its name to Jinyi Automobile Zhihui Port, completely withdrawing from the business. The three pillars of the textile industry.
No matter what, it is difficult to conceal the fact that the West Fourth Ring Road Industrial Belt brings together originally scattered textile and apparel companies, promoting corporate dimension upgrading, industrial agglomeration, and industry iteration.
Today, according to incomplete statistics, there are more than 60 textile and apparel companies gathered in an area of 3.5 square kilometers, forming a textile and apparel kingdom with annual sales of tens of billions.
They leveraged each other’s strength and gathered together to form a network covering textile, printing and dyeing, machinery manufacturing, clothing processing, cotton fiber testing, clothingquality inspection and certification, to sales logistics, scientific research and development, product Display a complete industrial chain in one.
The story continues. This industrial belt is still creating many possibilities.
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