Gathering fashion and linking the future, the 2021 China Fashion Men’s Wear Industry Development Forum was held
“Gathering fashion, linking the future” – the 2021 China Fashion Men’s Wear Industry Development Forum was successfully held in the Guangzhou Textile Trading Park on the afternoon of November 17, kicking off the 8th Red Cotton International Fashion Week!
This forum is hosted by the Circulation Branch of China Textile Industry Federation, Guangdong Garment and Apparel Industry Association, Guangdong Fashion Designers Association, and Guangzhou Hongmian International Fashion City , Guangzhou Textile Trading Park, Guangdong Fashion and ApparelIndustrial Economy Research Institute, and Guangdong International Fashion Art Research Institute.
The theme of this forum is “Gathering fashion, linking the future”. Xia Lingmin, Vice President of the China Textile and Apparel Federation and President of the Circulation Branch, Ren Xingzhou, former Director of the Institute of Market Economics, Development Research Center of the State Council (attend online), Xu Jianhua, Vice President of the Circulation Branch of the China Textile and Apparel Federation, China Textile Federation News Xu Feng, deputy director of the center and president of “Textile and Apparel Weekly” magazine, Qu Fei, deputy director of the Brand Office of China Textile and Apparel Federation, Bu Xiaoqiang, president of the Guangdong Garment and Apparel Industry Association and general manager of Guangzhou Hongmian International Fashion City, Guangdong Liu Yueping, Executive Chairman of the Provincial Clothing and Apparel Industry Association, Ji Wenbo, Vice Chairman of the China Fashion Designers Association and President of the Guangdong Fashion Designers Association, Xiong Zhaofei, Vice Chairman of the China Fashion Designers Association and Professor of the Fashion College of Wuhan Textile University, Hangzhou Xijiang Xin You Wuyang, dean and founder of the Retail Research Institute and former head of Alibaba New Retail Research Center, Yang Zhixiong, executive general manager of Guangzhou Textile Trading Park, and more than 100 people including representatives from key professional apparel markets in Guangdong Province and fashion designers Participated in this event to discuss the innovation of industrial supply chain and the shaping of fashion business ecology driven by the Internet.
The forum was chaired by Wang Shuiyuan, Secretary General of the Circulation Branch of China Textile and Apparel Federation.
At the meeting, Xu Jianhua, vice president of the Circulation Branch of the China National Textile and Apparel Federation, said that currently, the international and domestic market environments are constantly changing, business model changes brought about by new technologies, changes in consumption patterns brought about by the new generation, industrial momentum transformation, The changes in upstream and downstream cooperation models brought about by technological progress and brand innovation have brought new challenges and development opportunities to the men’s clothing industry and market circulation.
He pointed out that the professional market must comprehensively re-examine the value of the new generation of consumers, be consumer-centered, focus on product development, focus on design creativity, focus on scene marketing, and develop the experience economy; the professional market must further leverage the gathering of merchants in the digital economy era , the advantages of product aggregation and information aggregation, with great richness, extreme originality, ultimate cost-effectiveness and extremely fast response as core competitiveness, focusing on branding goals to promote innovation in the digital transformation of men’s clothing circulation channels, supply chain collaboration and other aspects Upgrade to continuously improve the supply chain value, market competitiveness, industrial cultural confidence and fashion voice; the professional market should provide more levels, richer and more accurate professional services for local original men’s clothing brands, and promote the rapid development of the majority of small and medium-sized clothing companies Become a new fashion force in the industry.
Liu Yueping, executive president of the Guangdong Provincial Garment and Apparel Industry Association, said in his speech that the venue of this forum is Shejie, Guangzhou Fashion Industry Innovation Service Complex, which is the first batch of professional market co-creation under the guidance of the Guangzhou Municipal Commerce Bureau The space is also an industrial service platform and industrial innovation and development experimental area jointly built by the trading park, the association and POP (Yishang Innovation) through in-depth cooperation. In the context of building a “chain leader system”, the association, as the “chain master” unit of the fashionindustrial cluster apparel industry chain, is promoting industry digitization, promoting the fashionization of intangible cultural heritage, Promote the exploration of highquality development of foreign trade. He hopes that representatives from all parties can gain something from this forum and work together to contribute to the upgrading and development of the textile and apparel industry.
Ren Xingzhou, former director of the Institute of Market Economics of the Development Research Center of the State Council, analyzed and looked forward to the economic situation in 2021 and the macro policy orientation in 2022 in his keynote speech. In the first ten months of this year, the domestic economy still maintained the momentum of continuing to resume growth. The economy was generally operating within a reasonable range and showed five major characteristics: the economy continued to resume growth and major macro indicators were within a reasonable range; industrial operations were generally stable. ; The “troika” of fixed assets, retail sales of consumer goods, and importexport continued to resume growth; the consumer price index rose moderately; employmentBasically stable. On the other hand, the currenteconomic operation is also facing some outstanding problems and challenges, including the slowdown in the growth rate of major economic indicators,bulk commodities Prices continue to rise significantly, domestic and international supply chains are facing tightness, the overall real estate industry is in decline, debt defaults are declining, and small and medium-sized enterprises are experiencing increasing operating difficulties. She analyzed that the main tone of the policy next year will still be to make progress while maintaining stability, and only by moving forward can we achieve long-term progress. The textile and apparel industry should have a clearer understanding of future development trends and maintain confidence in future development.
Hangzhou XijiangTo achieve advanced customization, mass customization is also needed. Mass customization will be an important direction for clothing development in the future. Therefore, the China Men’s Customization Research Center came into being. By creating a representative high-end customization research center integrating government, industry, academia and research on men’s wear in China, we will integrate cross-border advantageous resources to help the development of China’s men’s wear industry, support the development of men’s wear brands, and promote the development of China’s men’s wear customization industry.
Finally, Xu Jianhua concluded that using the Internet to empower the industry requires not only “+Internet” but also “Internet+”. The Internet is not only a tool, means, and channel, but also a way of thinking that can change and give birth to new models, new ways of playing, new worlds, and new civilizations. Supply chain innovation is to achieve collaboration and sharing of all resources among small and medium-sized enterprises in industrial clusters, small and medium-sized merchants in professional markets, designers, supply chains, stores, and so on. Be truly consumer-centered, cater to changes in consumer lifestyles, cater to changes in consumer concepts, and build a new business civilization.
The guests attending the meeting said that at this event, they not only gained an in-depth understanding of the future development trends of the industry, but also absorbed the practical experience of many outstanding brand companies. In the future, through continuous practice and exploration, they will provide guidance for Guangzhou to build a fashion capital. Stronger support will gather stronger strength for the innovative development of China’s men’s clothing industry.
During the forum, participating leaders and guests visited the Guangzhou Textile Trading Park.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
