Chief Data Officer of Guangdong Service Association: Exploring the “Metaverse” to help industrial digital innovation and development
At present, the global digital economy is booming, and new business formats such as “metaverse”, “digital fashion”, and “virtual clothing” have emerged, innovating people’s production and life. The clothing industry is no longer a traditional industrial industry. It is developing at full speed around the new positioning of “green, technology, and fashion”. In the new wave of change, if the apparel industry must successfully achieve comprehensive industrial improvement and transformation, industrial digitalization is the only way to go, and this has also become an industry consensus.
Against this background, Guangdong garment people took active actions and teamed up with a cross-field doctoral team represented by Dr. Wen Danfeng, which included economics, physics, mathematics, management and other fields, to carry out multiple digital innovation and development projects in the industry. Through multi-level exploration in this aspect, we have joined hands with the association to establish the Guangdong Textile and Garment Industry Digital Collaborative Innovation Center, established the “Guangdong Garment Industry Brain Laboratory” and the “Kuwuyou Digital Supply Chain Laboratory” in the enterprise, and solicited “digitalization ideas” from all walks of life. Service Provider” etc. At the end of October, the Guangdong Provincial Clothing and Apparel Industry Association officially established a “Chief Data Officer”, headed by Dr. Wen Danfeng, to establish a new mechanism to comprehensively stimulate the vitality of economic digital innovation.
On November 19, the fifth and third member congress of the Guangdong Fashion Designers Association and the fifth and sixth council of the Guangdong Fashion Designers Association were held in Shenzhen. Dr. Wen Danfeng, as chief data officer, spoke to designers and proposed embracing the “metaverse”. Dr. Wen Danfeng said that the Metaverse is a new Internet application and social form that integrates virtual and real technologies and is created by integrating a variety of new technologies. As the digital survival of human beings in the future, the Metaverse will reshape our digital economic system, but it is currently in a state of continuous development. , an evolving concept, with different participants constantly enriching its meaning in their own ways. Currently, fashion series are moving from physical events and T-stage shows into the digital world, including video games or social media. As Generation Z gradually becomes the main consumer, there is huge potential for the development of digital fashion virtual clothing. According to an international digital fashion website, it is predicted that by 2022 The market size will reach 95.8 billion yuan. Digital brings fashion back to its essentials, exploring and expressing our identity and personality in a fun way.
Subsequently, as one of the leading units of the Provincial Digital Collaborative Innovation Center for the Textile and Garment Industry, Lin Guiquan, deputy general manager of the Cultural Tourism Division of Hengxin Oriental Culture Co., Ltd., shared a series of practices carried out by Hengxin Oriental in Yuanshi as a representative of our country. As one of the leading companies in the digital creative industry, Hengxin Oriental has formed a digital creative entire industry chain layout of “IP creativity + content production + scene application”.
As the first time for the Guangdong garment industry to focus on the “Metaverse”, the wonderful content of this theoretical analysis and practical sharing has brought new inspiration to the digitalization of the industry, and also allowed designers and enterprises to have a better understanding of digital fashion and digital economy. Deep understanding. The digital economy is developing at an unprecedented speed, with a wide range of radiation and an unprecedented degree of influence. It is becoming a key force in reorganizing global factor resources, reshaping the global economic structure, and changing the global competitive landscape. In order to meet the requirements of the national digital economy development strategy, Guangdong Garment currently dares to be the first and set sail. However, industrial digitalization still requires efforts from all aspects. Representatives from all parties need to participate more deeply and respond more quickly, and firmly grasp emerging industries such as the “Metaverse” The hot spots and opportunities of things will accelerate the digital transformation process of the textile and apparel industry.
Next, the Guangdong Garment and Apparel Industry Association will actively assume the responsibility of the helmsman and unite the forces of all parties to allow Guangdong Garment to continue to exert its industrial advantages, lead the development of digital innovation, and make Guangdong digital fashion win now and in the future!
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