Focusing on common prosperity, let’s see how Keqiao takes the lead in “distributing”? 4

Opening line:

Common prosperity is a major task during the “14th Five-Year Plan” period. With the release of the “Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting the Development and Construction of a Common Prosperity Demonstration Zone in Zhejiang for High Quality”, Zhejiang Dadi took the lead in exploring and building a beautiful society of common prosperity. As an important textile industry base in the country, it is particularly important for Keqiao to make good use of its “industry + market” advantages and achieve “common prosperity”. In this regard, Keqiao District keeps in mind the important mission of “leading the city and racing the province” and strives to build a pioneering demonstration area for high-quality development and common prosperity in Zhejiang.

As the leading industry and pillar industry of Keqiao, the textile industry is an indispensable key to achieving common prosperity. Since this year, Textile City Keqiao has made every effort to benchmark against world-class modern textile industrial clusters, optimizing the business environment, improving the quality of business owners, and comprehensively deepening the “three services” to inspire The vitality of market entities promotes the transformation and upgrading of the textile industry through technological innovation, fashion leap, green transformation and other measures, and through the creation of ” “Digital Smart Textile City” empowers the high-quality development of the textile industry, adds “digital wings” for the textile city to take off again in the new era, and embarks on a path of high-quality development of the textile industry from traditional to fashion, from single to diversified, and from low-end to high-end. road.

The new era breeds new opportunities and requires new actions. In the first year of the “14th Five-Year Plan” and the new historical starting point of the 100th anniversary of the founding of the Party, Keqiao’s textile industry is based on the new development stage, implements new development concepts, actively integrates into the new development pattern, closely adheres to the “Eighth Eighth Strategy”, and strives to create ” “Important Window” theme line, deeply implement the transformation and upgrading of traditional industries to version 2.0, promote the gathering of high-end elements of the entire industry chain such as global cloth merchants, finance, technology, talent, and achieve common goals On the road to prosperity, we will “make the first move” and accelerate the construction of an “international textile capital” in the new era.

Currently, world development has entered a new era of digitalization. Economic innovation has broken down regional divisions and industry boundaries. The COVID-19 epidemic has further accelerated the digitalization process. The new generation of digital informatizationintelligent technology has deepened its integration with the textile industry, which is promoting the improvement of quality and efficiency of the textile industry chain and supply chain, bringing about business renewal and value extension, and digital resources It is the new driving force for high-quality development of the industry in the new era.

As a global textile distribution center, Keqiao’s textile industry has a solid foundation and a complete industrial chain. “Industry + Market” is the unique advantage of Keqiao’s textile industry. In recent years, Keqiao has actively embraced the wave of digital reform, focusing on promoting the digital transformation and intelligent reshaping of the textile industry, promoting the deep integration of big data, artificial intelligence and the textile industry, promoting the collaboration of the three chains of the industrial chain, innovation chain and value chain, and promoting the textile industry. The printing and dyeing industry and the China Textile City market have been fully and synchronously transformed and upgraded, and are steadily moving towards a world-class modern textile advanced manufacturing cluster.

The “Digital Smart Textile City” project has initially achieved remarkable results, striving to form a “one network” of market data to achieve the goal of “digital + service + finance”; batches of digital workshops and smart factories continue to emerge, tearing off The hard-working label of the industry allows textile workers to work more decently; online live broadcasts, exhibitions, matchmaking meetings, and lecture halls expand marketing channels, improve management quality, and build a cloud road to the world for textile companies. …Since this year, Keqiao has accelerated the digital development process of the textile industry and actively built a pioneering digital industry demonstration zone.

｜The digital market is reshaping and developing new advantages｜

In the digital age, the role of big data is immeasurable. At the end of last year, the Keqiao District “Digital Textile City” reform project came into being and was fully organized and implemented by Zhejiang China Textile City Group Co., Ltd. (hereinafter referred to as: Textile City Group). The project is positioned as a data aggregation ecosystem and an intelligent future, aiming to build a new digital industry twin market – “Digital Market” that is “guided by data aggregation and computing and driven by a wide range of smart applications”.

The digital market plans to develop business room management systems, property management systems, intelligent parking systems, intelligent electricity systems, intelligent fire control management systems, intelligent security (monitoring) systems, market personnel file management systems, intelligent logistics systems, and merchant intelligence. It has 14 major systems, including a centralized management system, a market integrity management system, an intelligent early warning push system, a “market eye” data center, an internal management system, and a system management system. We strive to build a set of data collection and storage, market services, daily management, intelligent early warning, A digital platform integrating market supervision and intelligent decision-making.

After one year of hard work, the first phase of the digital market project has been successfully completed, and the second phase of the project is in full swing. System construction and diversified practical applications go hand in hand, allowing information data to be used as an important production factor to promote the market operation of the Textile City, effectively Extend the service scope of market, logistics, and supply chain finance, and run through the entire process of market operation decision-making analysis, management, and service, becoming an accurate solution for China Textile City and even the entire Keqiao textile industry.Special sessions in Nigeria and Russia have been held one after another, and have been well received by many Keqiao fabric companies. The activity is based on Keqiao Fabric Enterprise’s product orientation to match foreign buyers. Through online matching, it creates one-on-one in-depth speed matching for suppliers and buyers, and is equipped with professional translators to improve matching efficiency. Affected by the epidemic, it is currently impossible to participate in foreign exhibitions. This event uses the cloud to expand the market, help buyers and suppliers achieve effective trade communication and exchanges, and establish long-term friendly cooperation, achieve resource cooperation and win-win, and smooth the road to the world.

In addition to the government’s series of positive measures, many companies in China Textile City have also followed the trend and responded to the call, voluntarily embracing the digital trend. These companies actively launch online new product releases through Global Textile Network, WeChat video accounts, Douyin, Kuaishou and other channels. Bosses and employees turn into anchors to explain the company’s product features in depth, improve service quality and customer experience, and further broaden commercial sales channels. , looking for larger market increments.

Digital Keqiao is full of vitality. In 2021, the Zhejiang Provincial Party Committee listed digital reform as the “No. 1 Project”. Keqiao Textile will base itself on the new development stage, implement new development concepts, build a new development pattern, and actively promote the digital reform process with practical actions. At present, with the “Digital Smart Textile City” reform project as the core, Keqiao Textile deeply explores the value of data, creates a virtuous cycle ecosystem with deep online and offline integration, and accelerates the creation of an international textile capital in the new era with a “leading race” attitude. .

AAA

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