Fashion exchange “practical” 2023 spring and summer women’s fabric product development
Recently, the last Keqiao Daily Fashion of 2021 – Fashion Exchange Event “2023 Spring and Summer Women’s Fabric Product Development Practical Training Course” was held in China Textile CityInternational Fabric Purchasing Center was held. The training course attracted more than 50 people from companies such as “Dashu Textile”, “Zhongtong Textile” and “Yihua Textile”.
It is reported that this event is sponsored by the China Textile City Construction Management Committee, China Textile Information Center, National Textile Product Development Center, China Women’s Clothing FabricFashion Trend Research Institute, Organized by China Textile City International Fabric Purchasing Center and others. The activity focuses on the two major contents of product research and development information system and product pyramid system to help companies clarify the key links of product development, improve product development success rate, open up innovative ideas, and win the consumer market through proactive change.
Trend leadership and establishment of planning awareness
In view of the pain points encountered by enterprises in product development, Li Lei, director of the Creative Design Department of China Textile Information Center, stated in “Intelligence System Leads the Development of New Products – Product Planning” WORKSHOP” shared a detailed analysis of the product R&D information system and product pyramid system. He pointed out that in product development, brand market research, trend analysis, and product structure analysis are indispensable, and effective product structure is the key point for fabric profitability and sustained growth.
In the speech “2022/23 Autumn and Winter Trend R&D Fabrics and Design Applications – China Popular Fabrics Product Interpretation”, Zhang Man, project specialist of the Creative Design Department of China Textile Information Center Comprehensive analysis of 2022/ from multiple dimensions such as color application, pattern creativity, material application, technological innovation, ecological environmental protection 23 autumn and winter Chinese popular fabrics were shortlisted for outstanding products.
In addition, the “Keqiao Fashion Lecture Hall”, as an online event held simultaneously by Keqiao Daily Fashion, invited Gao Feng, chairman of Shanghai Juaniao Silin Brand Management Co., Ltd., to give a speech on “A Brief Analysis of Brand Strategy Under the Influence of New Lifestyle” 》explained the theme. He analyzed and discussed the changes and trends in brand ecological models in the post-epidemic era, and put forward strategic suggestions on key dimensions such as business logic control, lifestyle proposals, emotional link building, brand metaphors, and customer segment collaboration.
Practical exercises point out the direction of development
In the practical session, business representatives from each link of the industrial chain conducted practical exercises in small groups under the guidance of experts around the two modules of product structure sorting and planning category analysis. The trainees actively participated in discussions and exercises, and enthusiastically shared their new thoughts and experiences on the company’s product structure, fabric development direction and application fields.
“Many Keqiao fabric companies are facing the dilemma of product homogenization and want to break away from the traditional model and gradually innovate. This course can help Keqiao Enterprises cultivate product development thinking.” Li Fei, the person in charge of “Yuan Non-Textiles” pointed out that he was very happy to be on stage as a representative of the group to share the group’s practical results and exchange experiences with peers. He looked forward to launching a series of training courses in the future to improve product research and development. The module is expanded and explained in detail.
Chen Junsen, general manager of Shaoxing Lixun Textile Co., Ltd., also said that he benefited a lot from this practical training course on fabric product development. He will systematically sort out the company’s product structure in the future, focusing on natural fiber fabrics and graphene. In the research and development of fabrics, the tools and methods learned in this training are used to keep up with market trends and changes, combined with the needs of terminal brands, to find suitable development directions for explosive products.
This training, from theory to practice, stimulates students’ active thinking in the form of a ready-to-use workshop, and analyzes fabrics from the perspectives of fashion trend analysis, product structure sorting, fabric planning thinking, product color application, and brand market analysis. The construction of the product development system provides a clearer working idea.
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