Humen International E-commerce Festival promotes Dongguan’s manufacturing network to sell globally
The 8th Humen International E-commerce Festival opened on the 3rd at the Humen E-commerce Industrial Park in Dongguan, Guangdong. This year’s Humen International E-commerce Festival adopts the “online cloud exhibition” model for the first time. Through “online exhibition + offline live broadcast”, it will further promote the online sales of Dongguan’s high-quality products to the world.
Relying on the superior resources of Dongguan manufacturing and Humen clothing, the Humen International E-commerce Festival has been held for seven consecutive sessions since 2014 and has become one of the most influential events in China’s e-commerce field.
In order to cooperate with the epidemic prevention and control, this Humen International E-commerce Festival will try to hold an “online” e-commerce festival for the first time. It will adopt the method of “online exhibition + offline live broadcast”, and will be held at Alibaba 1688, International Station, Tmall and Taobao set up an exclusive exhibition area for the Humen International E-commerce Festival; at the same time, hundreds of live broadcast rooms in the seven major offline e-commerce parks in Humen were launched simultaneously to participate in the “Source Quality Live Broadcast” event. This is also the first time Alibaba has cooperated with B2B, B2C, international and domestic multi-platforms and a single region nationwide. It will build a two-day exclusive exhibition area for the Humen International E-commerce Festival, and select more than 1,000 powerful enterprises and merchants to make a concentrated appearance. The best exhibition resources since the establishment of the E-commerce Festival.
Liang Xiaohui, a member of the Humen Town Party Committee, said that thanks to the advantages of the traditional clothing and apparel industry, Humen Clothing was the first to start “electric shock” in 2003 and continues to promote the development and growth of the e-commerce industry. By the end of 2020, Humen Town had achieved online sales of 51.8 billion yuan through third-party platforms, an increase of 8.3%. There are more than 10,000 enterprises and self-employed individuals engaged in e-commerce. E-commerce directly employs more than 50,000 people, creating more than 150,000 jobs.
Xia Lingmin, vice president of the ChinaTextile Industry Federation, said that Humen has vigorously developed e-commerce in recent years and contributed to the industrytransformation and upgradingProvide precise and effective services and play a good leading and demonstration role for the entire industry. (over)
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