Reconstructing the value chain of the textile and clothing industry chain, Shantou Textile and Garment Industry Association was established
On December 12, Shantou Textile and Garment Industry Association was established. This is a key move for Shantou City to implement the deployment of “establishing a city through industry and strengthening the city through industry” and accelerating the construction of an industrial development pattern of “three new, two special and one major”. It marks that Shantou’s textile and garment industry has moved from working alone to developing as a team.
The textile and garment industry, one of the “Two Specialties”, is the pillar industry of Shantou City and the traditional advantageous pillar industry of Chaoyang District. According to statistics, there are currently 265 textile and garment enterprises above designated size in Chaoyang District, accounting for 60.3% of the industrial enterprises above designated size (440) in the district; from January to September this year, the district’s textile and garment industry completed an industrial output value of 33.166 billion yuan, accounting for 60.3% of the district’s industrial enterprises above designated size. The total industrial output value reached 53.97%, a year-on-year increase of 10.59%, which has long played a stabilizing role in Chaoyang District’s economic growth.
The report of the 12th Party Congress of Shantou City clearly stated that Chaoyang District should actively integrate into the central city, further optimize the industrial structure, expand industrial space, and cultivate several tens of billions of yuan advantagesIndustrial clusters to create a traditional industry innovation demonstration zone. Focusing on the new development positioning, Chaoyang District resolutely implements the deployment requirements of the municipal party committee and the municipal government to “establish the city through industry and strengthen the city through industry”, actively integrates into the city’s “three new, two special and one major” industrial development pattern, and expands the industrial cluster andExcellent quality and stronger strength, especially to support the accelerated development of the textile and garment industry in Shantou City’s construction of the “three new, two special and one big” industrial development pattern.
Develop measures to warm and benefit enterprises to optimize the business environment
In the spacious and bright production workshop of Guangdong Rongchang Textile Industrial Co., Ltd., Heping Town, Chaoyang District, accompanied by the rumbling sound of machinery, the air-jet loom keeps rotating, from cotton yarn From weaving to rolling cloth packaging, the pieces of textile fabric are output from the production line. At present, the entire workshop has been basically automated.
The company is a high-tech textile enterprise integrating fabric production and sales. The fabrics it produces have a high reputation in the textile and apparel markets of Zhejiang and the Pearl River Delta in the province. From January to October this year, the company achieved operating income of 660.2951 million yuan.
According to Wu Chaozao, the person in charge of the company, labor costs in the textile and garment industry are relatively high, and it is imperative to promote industrial upgrading and transformation. To this end, the company has invested 150 million yuan in recent years to introduce advanced foreign equipment, which not only effectively improves production efficiency and product quality, but also puts corresponding financial pressure on the company.
After understanding the actual situation of the company, the Chaoyang District Taxation Bureau established a “Tax Assistance Group” to provide one-on-one precise guidance and use WeChat groups to answer questions and answer questions to help companies enjoy preferential tax policies well and quickly. It is reported that through precise guidance, the company declared in October this year to enjoy an additional deduction of nearly 17 million yuan for research and development expenses in the first three quarters. In addition, it enjoyed preferential policies for high-tech enterprises, which reduced the enterprise’s income tax burden by more than 4.6 million yuan.
At the same time, Chaoyang District Bureau of Industry and Information Technology and other relevant departments have given full play to their leading role in industrial guidance services, actively acted as waiters, and guided the company to change its production concept and achieve product quality through information sessions and in-depth company visits. Renewal and upgrading of traditional industries.
“We will further optimize the business environment and find ways to provide convenience in employment, land, financing, water supply, power supply, gas supply, etc. We will formulate measures to warm and benefit enterprises to enable more high-quality enterprises to take root in our district. , develop and grow.” Wu Wenpeng, Secretary of the Party Leadership Group and Director of Chaoyang District Industry and Information Technology Bureau, said that the Bureau will vigorously promote the upgrading of inefficient industrial land, enhance the intensive use of land, and provide land guarantee for the development of industries. At the same time, we actively guide enterprises to implement technological transformation and innovation, technological innovation, and promote the textile and garment industry in Chaoyang District to be intelligent and high-end. , develop in the direction of clustering.
Accelerate the pace of integrated development of entities and e-commerce
From the beginning of its development, the textile and garment industry in Chaoyang District was mainly based on export, and gradually developed to pay equal attention to domestic and foreign sales. Previously, it was mainly an offline agency model, with factories only doing production and agents responsible for marketing. By 2010, with the rise of domestic e-commerce, online sales began to develop. Currently, 60% of the top 100 underwear e-commerce companies and brands in the country are supplied by Chaoyang factories.
As a demonstration county (district) for e-commerce in Guangdong Province, Chaoyang District has seized the construction opportunity in recent years to further promote the integrated development of the e-commerce industry and textile and clothing entities. Zhang Weizhong, a young foreigner born in 1985, sensed business opportunities early. With many years of e-commerce experience, he is a certified live broadcast marketer from Taobao University and a certified digital management specialist from Alibaba. He decided to return to his hometown to start a business and provide e-commerce services to textile and apparel companies. .
Last year, after more than a year of preparation, Zhang Weizhong took the project, technology and team to establish the “Yunxin Media” live broadcast base in Gurao Town, filling the gap of no professional e-commerce operation service provider in eastern Guangdong. . At present, Yunxin Media’s live broadcast base covers an area of nearly 3,000 square meters, mainly for enterprises.�Provide a full range of e-commerce live streaming services, talent incubation services and brand promotion services. The resources cover well-known e-commerce live broadcast platforms such as Xiaohongshu, Taobao Live, and Douyin. It has more than 6,800 long-term cooperation experts and has served hundreds of well-known brands, especially helping local companies destock, promote orders, and effectively expand the scope of underwear. Processing enterprise sales channels.
Yunxin Media Live Broadcast Base is located in Maoxing E-commerce Underwear Industrial Park, which has a total construction area of 300,000 square meters. It is currently cooperating with Alibaba (China) Network Technology Co., Ltd., Guangdong Chaoyang Full Netcom Technology Co., Ltd. Shantou Cooperating with branches, we are committed to building a “new retail” innovative service window and communication and interaction platform for textile production enterprises and entrepreneurial teams. The service scope has covered brand building and promotion, project information docking and coaching, etc., attracting Chaoyang District and Chaonan District of Shantou City. E-commerce customers from , Puning City and other places settled in.
With the rise of e-commerce, online live sales and other industries, the textile and clothing industry chain in Chaoyang District has been further strengthened and improved.
Create a tens-billion-yuan textile and apparel industry cluster
As one of Shantou City’s “Two Specialties” textile and apparel industry, Shantou City clarified its future development direction in the form of a Party Congress report, proposed restructuring the textile and apparel industry chain and value chain, and supported leading enterprises in establishing industrial innovation alliances , build supply chain product selection centers, e-commerce industrial parks, etc., integrate resources to smooth the industrial cycle, and create a textile and apparel industry cluster worth over 200 billion yuan.
The textile and garment industry is a pillar industry in Chaoyang District. In recent years, the district’s textile and garment industry has developed rapidly, forming a “famous knitted underwear town in China” Gurao Town as the center, gradually moving to Heping, Tongmen, Guiyu and other surrounding areas. The town has a radiating development pattern and the industrial chain is becoming increasingly perfect. Up to now, Chaoyang District’s annual output of various textiles and clothing ranks among the top in the country.
In order to implement the relevant deployment requirements of the 12th Party Congress of Shantou City, Chaoyang District will insist on building, extending, repairing and strengthening the chain, and strengthen cooperation with Guangdong Tianhaonylon , Shenzhen Xinlikang and other strategic partners to support the textile and apparel industry in restructuring the industrial chain, value chain and supply chain, accelerating the transformation and upgrading, and striving to create tens of billions of dollars A level textile and clothing advantageous industrial cluster.
“The textile and garment industry is the traditional pillar industry of our district and the characteristic industry of Gurao Town. Our town must seize this development opportunity and promote the transformation and upgrading of traditional industries to become stronger and bigger.” Vice Chairman of the Chaoyang District CPPCC Lin Qiurong, Secretary of the Party Committee of Gurao Town, said that Gurao Town will focus on building, strengthening, replenishing and extending the chain based on the traditional advantageous industry of textile and clothing, so as to promote industrial upgrading and extend the industrial chain upstream and downstream. At the same time, we actively explore new e-commerce models, expand product sales channels, and promote the steady and rapid development of the textile and garment industry in Chaoyang District.
It is reported that as the main position of the textile and garment industry, the leading pillar industry in Chaoyang District, Gurao Town is one of the “Famous Knitted Underwear Towns in China”, “Provincial Professional Town Technological Innovation Pilot” and “Top 1,000 National Comprehensive Strength Towns in 2017”, with an annual output of There are about 2.04 billion pieces of bras, about 1.74 billion pieces of underwear, about 286 million pieces of underwear and other home wear series, and 1 billion pieces of various types of knitted fabrics, warp knitted fabrics, lace, and embroidery products. Domi. Currently, the town is working hard to build a knitted clothing supply chain industry cluster that radiates to eastern Guangdong and even the whole country.
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