The 6th GET WOW Internet Fashion Design Competition ends
A one-month collection of works will be launched in early June; the top 30 works will be released through online review in early July, enter the physical production process, and conduct garment coaching classes; the online popularity selection will be launched in early August; the final review will be held in mid-August… …After nearly 100 days, hundreds of design manuscripts, and online and offline selection by nearly ten authoritative professional judges, the 2021 GET WOW competition finally concluded successfully on December 11.
This competition is hosted by Qingdao Oriental Fashion Center, hosted by Beijing Fashion Show Technology Co., Ltd., and jointly launched by Guangxi Normal University Press Magic Elephant Children’s Library to launch a “National Trend” and “Children’s Wear” IP themed competition. IP in use While empowering the competition, it also provides a broader stage for the commercial promotion of the competition’s works.
On December 11, 2021, the award ceremony of the 6th GET WOW Internet Fashion Design Competition was held “on the cloud” at the Oriental Fashion Season·21st Qingdao Fashion Week. This is not only the first time that the GET WOW competition has been empowered by IP, it is also the first time that the competition has used a “cloud” format to award awards to contestants.
Through the professional jury’s strict consideration and careful selection of the design professionalism, innovation, IP theme performance, craftsmanship, fashion trends and commercial implementation of the entries, in the end, contestant Xu Jingyi’s work “RE-Born” won the championship; contestant Liu Ziwei won the silver medal for his work “FLY TO MOON”; contestants Wang Zihao and Zhang Junhao won the bronze medal for their work “Flying to the Moon”. Contestant Lu Yanbin’s work “Returning from Travel” won the Pattern Creativity Award; contestant Tang Chu’s work “I Watch Stars on the Moon” won the Commercial Value Award; contestants Liu Hongjun and Wang Yingying’s work “Become an Origami Man” won the Most Popular Award .
IP + children’s clothing creates an immersive experience
The 6th GET WOW concept short film, with a plot full of childlike innocence, officially kicked off the award ceremony of the competition, quickly taking everyone back to the beautiful childhood days.
Under the display on the stage, the award-winning works of the competition are more expressive, fully in line with the theme of “Dialogue with Childhood” of national fashion children’s clothing combined with the “Moonrise” IP, whether it is style, accessories or series sense. People are impressed.
In addition to the spotlight on the T stage, there is another unique scenery, and that is the outstanding works of the top 30 contestants of the 2021 GET WOW competition displayed in the original design trading exhibition area of the 21st Qingdao Fashion Week during the Oriental Fashion Season Static exhibition.
Magpie bridge meeting, Nezha making waves in the sea, waiting for a hare, Foolish Old Man moving mountains, Chang’e flying to the moon… The “Moonrise” picture book vividly displays familiar idioms and allusions in a ten-meter-long scroll, evoking everyone’s childhood memories. The IP elements extracted from these idiom stories, through the “secondary creation” of participating designers, fully demonstrate the Chinese traditional cultural heritage and spiritual connotation. There are childhood stories on one side and children’s clothing on the other. This immersive display is unique and stunning. It integrates traditional Chinese culture into the design and presents a unique and exciting national trend of children’s clothing design.
The first IP empowerment helps the competition to upgrade its commercialization
The 2021 GET WOW competition seizes the development trend of IP and joins hands with the Magic Elephant Children’s Library of Guangxi Normal University Press to launch a national fashion children’s clothing competition with the theme of “Dialogue with Childhood” and the children’s picture book “Moonrise” as the IP , this is the first time that the GET WOW competition uses IP to empower the competition.
While forming new trends and trends, IP empowerment allows the GET WOW competition to discover cutting-edge young designers and serve enterprises to the greatest extent. IP co-branded national fashion children’s clothing will “Moonrise” picture book The elements are cleverly combined. In addition to being sold online in the children’s clothing Douyin store and the Magic Elephant Children’s Library Douyin store, it is also sold in SHOPPING MALL and the Magic Elephant Children’s Library offline physical stores. The market response has been good.
At present, cultural inheritance is particularly important. This competition uses the “Moonrise” picture book to cut into the theme of the national trend. It not only inherits traditional Chinese culture and shows the confidence of national culture, but also provides participating designers with more creative inspiration and finds applications. Clothing is the best compatibility point for interpreting Chinese culture and values. While increasing the added value of the work, it can achieve in-depth dialogue with the young circle, help the competition break through the circle, and help the competition to commercialize and upgrade.
The sixth GET WOW Internet Fashion Design Competition concluded successfully, which is both the end and the starting point. The GET WOW competition and many outstanding participating designers will take this opportunity to move towards a more exciting future.
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