Nanchong City accelerates the high-quality development of silk cultural tourism industry
Nanchong City vigorously promotes silk culture, with the goal of building a famous silk cultural tourism city in China, and accelerates the development of silk cultural tourism industryQualitydevelopment. In 2021, Nanchong City Silk Tourism will receive 9 million tourists and generate comprehensive tourism revenue of approximately 7 billion yuan.
In 2021, Nanchong City will vigorously promote the development of silk tourism and promote the development of silk tourism projects. The provincial key cultural tourism project “Langzhong Silk Carpet Cultural and Creative Industrial Park” has been successfully completed and is now in operation. It will strive to become an important study and travel base in the city; Langzhong 1966 Ancient City Cultural and Creative Industrial Park (Langzhong Silk Factory and Langzhong Silk Factory Area Renovation) has been basically completed; the Capital Silk Cultural Industrial Park (Silk Source Scenic Area) has been included in the implementation of major cultural tourism projects in Gaoping District, and will strive to become a 4A-level or above tourist attraction; the Silk Capital Memory Characteristic Town (Nanchong Silk Textile Factory) is included in Nanchong City’s “14th Five-Year Plan” cultural tourism project investment promotion plan. Nanchong City has cultural tourism sites such as China’s Centennial Industrial Heritage Liuhe, Capital Silk Culture Industrial Park, China Silk Capital Silk Museum, Shanghao Mulberry Tea Industrial Park, Langzhong Silk Carpet Cultural and Creative Industrial Park, Chinese Silk Quilt Cultural Museum, and Chinese Sichuan Painting Cultural Museum. There are 6 scenic spots and bases, focusing on creating silk cultural tourism products. We have created cultural programs such as the song and dance “Silk Road Ancient Ferry”, the puppet show “Silk Road Camel Bells”, the dance “Embroidered Colors”, the acrobatics “Silk Hanging” and the variety show “Impression of the Jialing River”. Cultural tourism products such as silk scarves, silk quilts, silk clothing, silk blankets, mulberry tea and mulberry vinegar have been developed. We have launched the “Western Silk City Tour” boutique route from the Silk Source Scenic Area → Jialing Shanghao Mulberry Tea Industrial Park → China Silk Capital Silk Museum → Langzhong Silk Carpet Cultural and Creative Industrial Park, and actively promote the “China Silk Capital·Silk Culture” brand. Continuously enhance the Nanchong silk culture brand. Langzhong silk carpet weaving technology has been selected into the national intangible cultural heritage list; Gaoping silk traditional weaving and dyeing technology has been selected into the provincial intangible cultural heritage list; Xichong silk weaving (hand-reeling) technology, Shunqing Shu painting, Jialing Shu painting, Langzhong embroidery, Nanchong Shu brocade weaving techniques, and Shanghao mulberry tea making techniques have been selected into the municipal intangible cultural heritage list. At the same time, we actively promote Nanchong’s “Silk Culture” to apply for a national cultural export base.
In 2022, Nanchong City will accelerate the construction of silk cultural tourism landmark projects. Support provincial parks (bases) to become bigger and stronger. Combined with the planning and construction of Linjiang New Area, inject new momentum for cultural tourism consumption, encourage the upgrading and renovation of silk industry sites and old factories such as Liuhe Silk Factory and Nanchong Silk Mill, and create a city integrating culture, tourism, shopping, leisure, and catering. Silk culture and tourism integrated gathering area, actively apply for a national cultural industry demonstration park, and create a Nanchong silk culture and tourism landmark. Innovate new forms of silk cultural tourism. Encourage market entities to increase the development of silk cultural tourism products, launch a batch of cultural and creative products with Nanchong characteristics, extend the silk cultural tourism industry chain, and increase added value; vigorously promote the silk industry and study tours, cultural and museum tourism, ecological tourism, and tourism and performing arts and other organic combinations, select a number of cultural tourism consumption clusters and new business products to strengthen the silk cultural tourism industry. Continuously enhance the external visibility of Nanchong Silk Culture Tourism. Actively apply for national cultural export bases and key national foreign cultural exchange projects, create a number of silk cultural plays, accelerate the construction of silk towns, promote the creation of China’s sericulture and silk cultural tourism cities, actively prepare for the Western China Silk Expo, and continuously enhance the external exposure of Nanchong Silk Culture and Tourism. Notability and influence.
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