The third council of the 10th China Fashion Color Association and the enlarged meeting of the fifth executive director of the 10th China Fashion Color Association were held in Beijing via video

On December 27, the third council of the 10th China Fashion Color Association and the enlarged meeting of the fifth executive director of the 10th China Fashion Color Association were held in Beijing via video. A total of 130 people attended the meeting, including Zhu Sha, President of the China Fashion Color Association, He Xianwei, Vice President of the China Fashion Color Association, executive directors of the 10th Council of the China Fashion Color Association, specially invited vice-presidents, and board members.

The meeting read out and conveyed the spirit of the Sixth Plenary Session of the 19th CPC Central Committee; the meeting listened to the work report of the third council of the tenth session of the China Fashion Color Association; the meeting reviewed and voted to adopt the work report of the third council of the tenth session of the China Fashion Color Association; the meeting added Director, executive director, vice president of the tenth session of the China Fashion Color Association, vice president of the unit, and other related matters.

At the meeting, 9 people including Lin Jiancheng, co-founder of Guangdong Empower Fashion Information Technology Co., Ltd. (hereinafter referred to as “Empower Fashion”), were elected as directors of the 10th Council of the China Fashion Color Association, and as members of the 10th Council of the China Fashion Color Association Executive director, vice president, unit vice president and other related matters.

Guangdong Enneng Fashion Information Technology Co., Ltd. was awarded the “China Fashion Color Association China Textile Digital Fashion Color Application Demonstration Center”.

The conference also held the “China Fashion Color Association Textile Digital Fashion Color Application Demonstration Center”, “China Fashion Color Association Home Color Research Institute”, “China Fashion Color Association Jacket Color R&D Base Foshan Pan-Home Industry Design Innovation Collaborative Alliance” “, “China Women’s Shoes Color Research and Development Base”, and “China Fashion Color Association Electric Bicycle Color Innovation Center” awarding ceremony. Among them, Guangdong Enneng Fashion Information Technology Co., Ltd. was awarded the “Textile Digital Fashion Color Application Demonstration Center of China Fashion Color Association”.

As the newly elected director of the 10th Council of the China Fashion Color Association, Lin Jiancheng said in an interview with reporters that he was grateful for the council’s trust and would go all out to make due contributions to the development of the association. As the “China Fashion Color Association China Textile Digital Fashion Color Application Demonstration Center”, Enable Fashion has a good reputation in the textile industry and a wider industry audience.

At present, a common difficulty among textile companies is that after acquiring customers, the company will lack continuous operations, and it is difficult to increase the value of a single user. Especially in terms of accurate color communication, companies need to express samples multiple times and conduct color comparisons repeatedly, which can easily lead to low communication efficiency and high costs. For this reason, empowering fashion came into being.

Since its inception, Empower Fashion has established itself as a digital marketing service organization for the textile industry. It has empowered fashion’s color management system to “make color communication barrier-free” and empowered fashion’s fabric fashion analysis system to “give fashion to fabrics. trend”. Empowering Fashion always adheres to digital technology and color research as its core, and provides textile companies with accurate color communication tools to serve apparel customers through the digitization of color, helping textile companies improve their online and offline marketing service capabilities.

Lin Jiancheng said that the main business of Enable Fashion is to provide marketing SaaS systems and portable intelligent color pickers for textile companies. The system functions include fabric color management, AI-generated high-definition fabric photos, mini-program mall, CRM membership management system, color difference detection, data analysis and other modules, aiming to improve the digital marketing capabilities of textile companies for clothing customers and the communication efficiency of internal color management.

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