Keqiao strives to build an “international textile capital” in the new era
Promote the “Silk Road Keqiao·Full the World” action plan to strengthen collaboration and openness, implement creative designTalent “Jingwei Plan” to attract high-end talents, and successfully held The fourth World Textile Merchant Conference has built a new highland in the textile field… In the past five years, China Textile City has continuously benchmarked against world-class modern textileindustry Cluster, focusing on the overall goal of building an “International Textile Capital” in the new era, Keqiao’s fashion creative industry has achieved rapid development and outstanding results, and “Fashion Keqiao” is deeply rooted in the hearts of the people.
More and more creative design companies are taking root in Keqiao. In the Zola Fashion Design Co., Ltd. located on the 14th floor of the Creative Building, the designer personally knits grape buttons for use on freshly hand-sewn red woolen coats. These classical buttons are particularly unique when embellished on original clothes. It is reported that the founder of the company is Tu Jun, one of the top ten fashion designers in Zhejiang Province. After seeing the huge potential of the creative industry in the Textile City, she founded her own fashion design studio “Zola Design” in Keqiao in 2011, focusing on creating “Shiji”, a clothing brand with a light Chinese fashion style, has become somewhat famous since its development. “We will go to the textile city market to purchase fabrics based on fashion trends, and then turn them into ready-made garments through designers and sell them to Guangzhou, Shanghai and other places.” Tu Jun said that the company designs every year Nearly 400 styles of clothing are frequent visitors to the Keqiao Fashion Week show.
At the same time, many textile companies are further focusing on the fashion creative industry, focusing on endogenous power and constantly improving product competitiveness. “At the beginning, we were the third batch of creative agencies to settle in the China Textile City Creative Base, focusing on digital printingoriginal pattern design and color separation plate making.” Zhejiang Primary Color Digital Technology Zhang Weihai, general manager of the company, said that in the past five years, the company has gradually transformed and developed from creativity to technology. In 2021, “Primary Color Digital” used “blockchain + CAD” technology to develop a digital copyright called “Tulaibao” In the filing and certification system, more than 8,000 digital works have been filed. “In the past five years, the company’s total sales have shown a steady upward trend, with an annual increase of more than 15%.” Zhang Weihai said.
“Zola Design” and “Primary Color Digital” are excellent examples of Keqiao District’s textile industry creative design base. In recent years, the district committee and government have attached great importance to the development of the base, vigorously promoted the construction of aggregation platforms and the introduction of well-known institutions, and at the same time introduced powerful policies to continuously optimize the development environment and lay a solid foundation for the construction of an “international textile creative center”.
The base has currently formed a design center with Shaoxing Keqiao Textile Industry Creative Design Base Creative Building, China Textile City Creative Park, China Textile CBD as the core, Shaoxing Textile Equipment Characteristic Industry Base, Keqiao Lanyin Fashion Town and other designs Resource agglomeration blocks coordinate the development pattern. It has cultivated well-known industrial design institutions and designs such as Zhejiang Modern Textile Industry Research Institute, “Walanwang”, “Jimalang Silk”, “Best Clothing”, “Haozhi Huaju”, and “Colorful Citron” brand. From January to November 2021, the design service revenue of creative enterprises in the district’s textile industry creative design base reached 340 million yuan, a year-on-year increase of 8.5%; it drove service objects to generate sales revenue of 37.521 billion yuan, a year-on-year increase of 9%. It is worth mentioning that the base has also been successfully selected into the first batch of national-level demonstration parks, becoming one of 9 demonstration parks in the country and 2 in the province.
A piece of cloth drives global textiles. Keqiao is transforming from a “city on a piece of cloth” to an “international textile capital”. In the past five years, the Textile City has maintained an annual growth rate of more than 10%. Data show that in 2018, the China Textile City market cluster achieved a transaction volume of 180.838 billion yuan, the China Textile City online market achieved a transaction volume of 42.04 billion yuan, and the transaction volume of the online and offline markets of the China Textile City exceeded 200 billion yuan. From January to November 2021, the China Textile City market group has achieved a turnover of 207.898 billion yuan, and the China Textile City has achieved an online turnover of 67.096 billion yuan. The online and offline sales for the whole year are expected to exceed 300 billion yuan.
Using China Textile City as a platform, we will vigorously develop the fashion industry. Over the past five years, the China Textile City Construction Management Committee has accelerated the implementation of the transformation and upgrading of the Textile City, continuously promoted the development of the market in the direction of intelligence, fashion, and internationalization, and made every effort to create In the new era, the “International Textile Capital” plays a triumphant song of progress.
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