Join hands to create a future exhibition and trade platform in the field of furniture and home building materials
On January 4, 2022, the strategic cooperation signing ceremony between Juran Home Furnishing Chain Co., Ltd. and Zhongzhan Zhiao (Beijing) International Exhibition Co., Ltd. was successfully held at the Juran Building in Beijing. Wang Linpeng, Chairman and CEO of Easy Home Group, Wang Ning, Executive President, Ren Cheng, Executive Vice President of Beijing Easy Home Investment Holding Group, CEO of French Geo Exhibition Group China, and Chairman of Zhongzhan Geo (Beijing) International Exhibition Co., Ltd. Zhou Jianliang, Dong Chiming, general manager of China Exhibition Group Beijing Huagang Exhibition Co., Ltd., Dong Chiming, general manager of China Exhibition Group Beijing Huagang Exhibition Co., Ltd., and other business representatives attended the strategic cooperation signing ceremony.
As a leading enterprise in China’s home furnishing industry, a well-known brand in China’s commercial circulation field, and a benchmark for the digital transformation of the home decoration and home furnishing industry, Easyhome has opened more than 400 stores in 280 cities across the country, with an operating area of over 15 million square meters and annual sales exceeding 100 billion.
Wang Linpeng, chairman and CEO of Easyhome Group, said: “The signing of this strategic cooperation was facilitated by the fact that the two parties had already had in-depth communication and exchanges on this matter half a year ago. With Easyhome’s leading position in the furniture, home furnishings, consumer goods industries and With the advantageous resources established in other related fields, as well as the industry dealers, agents, decoration design company resources and massive data accumulated over 30 years as the leading exhibition in China’s home building materials and decoration industry created by China Exhibition Zhiao, both parties will work together in the future in furniture, The home building materials and decoration industry has formed in-depth and close cooperation to jointly create an industry exhibition and trade platform integrating B2B, B2C and O2C services in the northern region and even across the country.”
China Exhibition Center (Beijing) International Exhibition Co., Ltd. is a joint venture between China International Exhibition Center Group Corporation and France’s GL Events Group. It is a company specializing in building materials, doors, wallpapers, curtains, soft furnishings, and HVAC The organizer of home furnishing industry exhibitions in other home furnishing subdivisions, the total exhibition area of domestic exhibitions held every year exceeds 700,000 square meters, with more than 1 million professional visitors.
Zhou Jianliang, CEO of France’s Zhiao Exhibition Group in China and chairman of China Zhanzhan Zhiao (Beijing) International Exhibition Co., Ltd., said: “Creatingnew materials and healthEnvironmental protectionFurniture, smart home, etc. are the focus of home consumers. The strategic cooperation reached by the two parties is of extraordinary significance and will provide diversified solutions for the display, promotion and sales of furniture and new home products. Offline scenarios and platforms. As a world-renowned integrated exhibition company, Zhiao Exhibition will introduce more global resources, local development, and professional and international exhibition experience in the future, and combine it with digital services to connect manufacturers, Market access path for distribution agents, integrators, and consumers. With the development of science and technology, the concept and technology of “Metaverse” can even be introduced into stores and exhibitions in the future, with the help of AR, VR and other technologies combined with product simulation Home scenes support corporate activities, diversified product displays, and immersive experiences, and use technology to make product marketing and market communication more efficient.”
In the future, the development trend of China’s home building materials industry will be more focused, market-oriented, consumer demand as the entry point, traffic as the core, and enterprise core competitiveness as the driver. These factors will become positive factors driving the development and innovation of the industry, and As the two major entities that help the industry change forward, home furnishing stores and industry exhibitions will play an important role as product exhibition and trade platforms.
“China Exhibition Group and Easy Home have project cooperation, and China Exhibition Group Huagang Company is also a shareholder of China Exhibition Center Zhi’ao. After the integration of resources between Easy Home and China Zhan Zhi Ao, two leading enterprises in the industry, The two parties will carry out in-depth cooperation in the fields of furniture, building materials, home furnishings and design, which will promote the formation of a new exhibition pattern in the pan-home furnishing industry.” Sun Tiebing, general manager of China Exhibition Group Beijing Huagang Exhibition Co., Ltd., believes.
It is reported that Easyhome and Zhongzhan Zhiao will cooperate in the fields of furniture, design, home building materials and other fields in the future, accumulate resources and energy, jointly create exhibition projects in advantageous fields, and work together to build high-quality exhibitions and trade in the furniture and home building materials industries. platform.
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