Gao Yang: The entire chain of creation of a “variety of towels”
The annual output of towels and blankets is 5 billion and 45,000 tons, accounting for one-third of the country’s total output of towels and blankets; there are more than 9,000 advanced shuttleless looms at home and abroad, making it the province’s leading producer of towels and blankets. The third batch of smart cluster construction pilots; taking the opportunity of the 4th Baoding Tourism Development Conference, the National Textile Supply Chain Conference was held, the Hebei Gaoyang Towel Index was released, and the industrial upgrading march of “Weaving Dreams in Gaoyang, and Winning the World with Towels” was played.
As the hometown of China’s textiles, a famous city of towels and blankets in China, and China’s leading innovative industrial cluster, in recent years, Gaoyang County has been driven by innovation and has made a fuss about scale. , work hard on high quality, seek breakthroughs in high technology, and vigorously promote the quality upgrading of the textile industry. “Strive to form a textile industry cluster with an annual output value of 50 billion by 2025, build a national textile trade city, and create a ‘world destination for textile customers.'” said Gaoyang County Magistrate Jiang Dongfang.
Innovative design empowers and enhances added value towards the mid-to-high end
“Pull out these thin lines on the back of the towel, and there will be a little surprise later.” At Gaoyang County Hebei Ruichun Textile Co., Ltd., Wang Shunxi, senior designer of the Industrial Design Center and creative director of decompression towels, showed the author a decompression product The towel, after he pulled out the thin threads one by one, the words “Forgive me, my eyes are full of human fireworks” appeared on the towel. What was originally an ordinary necessity of life instantly turned into a fun “artifact” to relieve stress.
Wang Shunxi said that during the epidemic last year, he happened to see someone cutting soap into various fun patterns on the Internet to relieve the boredom at home, which inspired him to create. “Daily necessities can also create new functions. Why not develop a decompression towel?” Under his leadership, the company’s 15 designers quickly formed a creative team and spent 4 months developing this decompression towel with different functions. There are different patterns and copywriting hidden in the unzipped towel, and 360 lines need to be removed before they can be revealed. “In the live sales session of last year’s China Gaoyang Towel Festival, only one category of blind boxes of towels were sold, and 9,700 boxes were sold in just over an hour!”
Hebei Ruichun Textile Co., Ltd. is one of the earliest textile companies in Gaoyang County to establish an industrial design center. It is also a local textile company that uses industrial design as a breakthrough to develop new products according to market demand font>, a typical representative of improving market competitiveness. As the largest towel producer in my country, the processing technology of textile companies in Gaoyang County is not bad. However, for a long time, companies have seriously insufficient investment in innovative research and development, resulting in the transformation and upgrading of the textile industry Problems include slow pace, weak product innovation capabilities, and narrow industry downstream sales channels. To this end, the Gaoyang County Government hired Hebei Langtu Industrial Design Co., Ltd. to compile a home textile industry upgrade plan, vigorously promote the integration of manufacturing and design innovation, and make products that are both novel and in line with consumer psychology. Magic pillowcases, anti-viral towels, decorative towels, etc. have emerged. Weaving fabrics and other hundreds of multi-functional hot-selling products that are popular in the market, we have also created new weaving products such as “Along the River During the Qingming Festival” and “Royal Inscription Cotton Picture”, which not only increase the added value of the products, but also greatly increase the market for Gaoyang towels. core competitiveness.
In addition, the county has also set up special funds for technological transformation and innovation of enterprises to promote industrial upgrading, support the construction of industrial projects, support enterprises to speed up technological transformation and equipment updating, and build digital factories and intelligent workshop, further improve the degree of automation, increase the added value of products, and promote the transformation of traditional textiles into modern textiles with high added value, high-tech content, and high personality matching. At present, Gaoyang County has 33 industrial enterprise R&D institutions, 16 provincial-level “specialized and new” enterprises, 4 provincial-level digital workshops, and 1 “industrial clinic”, which has promoted the transformation of the textile industry from “Gaoyang Weaving” to “Gaoyang Weaving”. creation” transformation.
Increase efforts in brand creation and make the “Gaoyang Textile” regional brand famous
“Every one yuan we invest must bring at least two yuan in sales, and we must also increase brand value.” Recently, when I walked into Sanli Towel Company, general manager Han Dan was “reviewing” the brand in front of the computer. Input-output ratio. He revealed that as a well-known brand in China, Sanli Towels invests nearly 10 million yuan in brand promotion every year to continue to amplify the brand effect of Gaoyang Manufacturing. At present, Sanli Towels ranks firmly among the top brands in the country in the towel category on first-line e-commerce platforms such as Tmall and JD.com, driving operating income of 400 million yuan last year.
According to reports, Gaoyang County has built a complete industrial chain integrating spinning, weaving, printing and dyeing, finishing, and sales. It has everything from the supply of textile raw materials, looms, and accessories to design and research and development,Qualitytesting, logistics and distribution and other complete supporting systems. However, most companies focus on production and not on sales, and especially lack awareness of brand marketing, resulting in the sales part of the industrial chain, which accounts for a large proportion of profits, being handed over to others. In recent years, Gaoyang County has made a high-profile effort to build its overall advantages, actively create the “Gaoyang Textile” regional brand, and seek brand and benefits from the entire industry chain.
Among them, increasing the number of textile products�Strengthen brand creation and implement big brand and brand extension strategies. Relying on leading textile enterprises such as Sanli, Yongliang and Ruichun, we will drive small and medium-sized enterprises to take the road of brand development; increase brand promotion efforts, with the government as the leader and enterprises as the main body, and organize large-scale major events such as China Gaoyang Towel Festival, comprehensive Use media, exhibitions and other forms to organize enterprises to participate in well-known domestic and international textile exhibitions to further increase the visibility and reputation of Gaoyang towels; carry out the “Turban Heroes List”, “Turban Figures” and “Turban WinTalent” selection, increase support for striving for government quality awards and famous brands, create reputation with brands, and expand markets with brands.
Up to now, the county has 4 well-known Chinese trademarks of Sanli, Yongliang, Zhiyang and Ruichun in the textile category, 17 famous trademarks of Hebei Province, 14 famous brands and high-quality products of Hebei Province, and 8441 independent product logos and brands. The number of possessions ranks among the top among county-level administrative regions in the province.
Focus on green development and make every towel environmentally friendlynatural
Walking into the Sewage Treatment plant located in the Circular Economy Demonstration Zone of Gaoyang County, climbing up the escalator and looking around, I saw a sewage treatment plant covering an area of nearly 100,000 square meters. In the pond, printing and dyeing sewage is settling sediment and impurities. “This is the largest county-level sewage treatment plant in the province, with a daily treatment capacity of 260,000 tons, and industrial wastewater accounts for nearly 70%. The sewage from the county’s printing and dyeing enterprises is collected here The processing is centralized here,” said factory director Wang Jidai.
In the circular economy demonstration zone, the county has explored the establishment of a “six-in-one” circular economy industrial chain of textile printing and dyeing, sewage treatment, recycled water utilization, centralized heating, waste heat power generation, and ash brick making. Waste pollution generated in the textile printing and dyeing process. Among them, the utilization of recycled water alone will reach 3.88 million cubic meters in 2020, greatly saving groundwater.
“Last year, the factory used 380,000 tons of recycled water provided by the county sewage treatment plant, and produced 210,000 tons of reclaimed water for reuse, saving more than 60% of water and reducing water bills by half.” Shengxiang Dye, Gaoyang County, Baoding City Factory manager Feng Yuejing said. The county continues to regulate the entry of printing and dyeing enterprises into circular economy demonstration zones to achieve intensive and green development. At present, 15 water-related companies in the park, including Sanli and Shengxiang, have all used recycled water in their production processes. Starting this year, the county will accelerate the entry of water-related industrial enterprises into the park and the zone. All existing water-related industrial enterprises will start the transformation of entering the park and the zone, and strive to complete it by the end of 2022.
In addition, the county actively promotes energy-saving printing and dyeing processing, applies green printing and dyeing technologies such as ecological printing and dyeing, waterless printing and dyeing, cold printing and dyeing, 3D printing and dyeing, and improves the environmental protection indicators of towel printing and dyeing at the source through technical cooperation with enterprises in the printing and dyeing industry cluster to ensure Every towel is environmentally friendly and natural.
“Vegetable dyeing has just been launched. It is just a small batch production test. Unexpectedly, the supply exceeds demand in supermarkets and the price is 30% higher than similar products.” Duan Liang, chairman of Hebei Yongliang Textile Co., Ltd., pointed to a pile of dyes on his desk. the order said. In recent years, the company has invested a lot of manpower and financial resources to restore grass and wood dyeing in Gaoyang folk dyeing and weaving techniques, extracted pigments from plants for printing and dyeing, developed eight kinds of plant pigments including red and yellow, developed special equipment, and developed special gift towels and baby products such as blankets, sleeping bags, butterfly suits, etc., which not only enriches product categories and improves product quality, but also reduces wastewater discharge from the source and improves the environmental protection indicators of “Gaoyang Towels”.
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