Sorona® will combat trademark infringement in accordance with the law
DuPont of the United States, a scientific company with a history of 220 years, has revolutionized the bio-based Sorona® high-performance material based on its nearly century-old chemical fiber innovation. Its core raw material comes from plant sugars. Sorona® bio-based materials not only conform to the sustainable development and environmental protection themes in international trends, but also have the excellent characteristics of a variety of functional fibers, providing fabric and clothing designers with more opportunities. Wide range of design freedom!
DuPont also continues to crack down on trademark abuse and infringement of DuPont and its affiliated companies on a global scale. Recently, in response to the abuse of the Sorona® brand in the clothing market, including but not limited to using the brand influence of Sorona® to promote the sales of its own products without using Sorona® materials in the products, our company reserves the right to further resort to law. rights, we will take legal measures in a timely manner to safeguard our company’s legitimate rights and interests and hold abusers accountable.
For more than 20 years, Sorona® has been committed to deeply exploring the Chinese market and has continuously increased its investment in technological innovation and brand marketing based on the needs and characteristics of the Chinese consumer market. Sorona® launched the “Fabric Certification System” in September 2020 to create a full-link management and service system from yarn to fabric to clothing, aiming to protect itself and its upstream and downstream partners to the maximum extent permitted by law. Legitimate interests.
In order to facilitate industry peers, brand customers and consumers to easily and quickly identify and purchase fabrics that truly contain DuPontTM Sorona®, we provide a convenient channel for product identification. The inquiry method is as follows:
1. To purchase DuPontTMSorona® fiber, please look for DuPontTMSorona® cooperative yarn suppliers;
Follow and enter the [DuPont SORONA Renewable Resource Fiber] official account, click [Brand Promotion] on the right side of the menu bar, and view “Cooperating Yarn Suppliers”
2. When purchasing fabrics containing DuPontTM Sorona® fiber, please look for the DuPontTM Sorona® fabric certification certificate, and the hangtag will be issued with the certificate.
Follow and enter the [DuPont SORONA Renewable Resource Fiber] official account, click [Brand Promotion] on the right side of the menu bar, and view “Fabric Certification & Tag”
3. Develop and purchase various fabrics containing DuPontTM Sorona® fiber, and give priority to recommend Sorona® preferred fabric factories.
Follow and enter the [DuPont SORONA Renewable Resource Fiber] official account, click [Brand Promotion] on the right side of the menu bar, and view the “Preferred Weaving Factory”
For questions regarding the purchase of DuPontTM Sorona® yarn, fabric development and certification, you can leave a message on WeChat for consultation. For more details, you can also contact us through the following methods:
Domestic market: [email protected]; [email protected];
Export market: [email protected].
Sorona® will continue to defend the legitimate rights and interests of consumers and itself, provide better services to upstream and downstream customers, and help the textile market operate in a regular and orderly manner.
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