New technologies, new models, and new business formats converge and integrate, and knitting companies use these actions to create “certainty”
In 2022, the epidemic has not gone away, and opportunities and risks coexist. In the 2021 annual work report released by the China Knitting Industry Association, the development process of my country’s knitting industry over the past year was reviewed and summarized. Guided by the “Textile Industry’s “14th Five-Year Plan” Development Outline” and combined with the current “double carbon goals”, the The supply and demand status, market size and future development prospects of my country’s knitting market are studied and judged. Lin Yunfeng, President of the China Knitting Industry Association, pointed out that in 2022, uncertainty will become the main tone of the external environment. Under the changes of a century, enterprises need to accelerate their integration into the new development pattern in which the domestic cycle is the main body and the domestic and international dual cycles promote each other. Through continuous technology upgrades, product upgrades, model upgrades, and service upgrades, enterprises need to accurately grasp the needs of consumers and effectively To meet the people’s growing needs for a better life. “The knitting industry must respond to and resolve the uncertainty of the external environment through the certainty of its own continuous innovation and upgrading.” Lin Yunfeng emphasized.
Deep integration of digitalization and industry
For the knitting industry, 2022 is a year of opening up a new chapter in the changing situation, firming up the green cycle and low-carbon development strategy, and accelerating the pace of adjusting and optimizing the industrial structure. Driven by the dual promotion of “post-epidemic” and “dual carbon goals”, more and more knitting companies are accelerating digital transformation and promoting the deep integration of digital technology and traditional industries to gain new development momentum.
“If the knitting industry does not embrace transformation and upgrading, it will gradually lose competition in the new era of innovation-driven high quality development. Strength.” Zhang Zengming, general manager of Ningbo Hairun Garment Co., Ltd., said that in 2021, the company will fully implement the digital smart factory project, with an output value of 120 million yuan, a year-on-year increase of 35%. The implementation of the digital smart factory project is Hairun Garment’s overall development strategy for the future. In 2021, the company invested more than 10 million yuan to build a digital smart factory. The company ushered in a new round of busy production and rush for orders, becoming a core supplier of international first-line brands such as Harley, Fila, and CK, and launched its first independent The brand “VANCIVIL” accelerates the high-end and marketing brand transformation of the traditional clothing industry.
After Jiangsu Taimusi Knitting Technology Co., Ltd. was listed on the main board of the Shenzhen Stock Exchange at the end of 2021, it will regard intelligent production management as an important direction for the company’s transformation and development, and strive to improve the intelligence of its products /font>Production level, profit advantage becomes more and more obvious. Yang Min, general manager of Jiangsu Taimusi Knitting Technology Co., Ltd., said that the company will give full play to the synergistic advantages of the vertically integrated industrial chain of knitted products in the future to achieve steady expansion of production capacity.
Taimushi focuses on the R&D and manufacturing of knitted fabrics and knitted garments. It has the capabilities to cover knitted fabric development, weaving, dyeing and finishing, as well as knitted garment cutting, printing, and embroidery. The vertically integrated industrial chain of sewing, sewing, etc. has formed a new flexible production model that can quickly adapt to changes in market demand. The company has long provided high value-added, high-quality knitted fabrics and clothing products to well-known domestic and foreign clothing brands. In order to continue to improve its core competitiveness, Taimushi said that in the next three years, the company will comprehensively enhance its core competitiveness by improving production automation and informatization levels, implementing lean management and intelligent production, strengthening fabric development and rapid response capabilities.
Liu Genxiang, chairman of Guangdong Hongxing Industrial Co., Ltd., believes that in order to be competitive from other companies, it is necessary to continuously improve production efficiency and R&D design capabilities while maintaining the original technology. Hongxing Co., Ltd. was listed on the main board of the Shenzhen Stock Exchange on July 23, 2021, becoming the “No. 1 homewear stock in China”. It is precisely thanks to its deep penetration of market segments that the company focuses on intimate clothing with homewear as the core. category, while also focusing on creating new competitive advantages through cost leadership.
Hongxing Co., Ltd. currently owns five major brands: “Fenteng”, “Marensa”, “Fenteng Ke’an”, “Qianxianyi” and “Fenteng Home”. Among them, “Fenteng”, whose brand image is deeply rooted in the hearts of the people, was founded the earliest, with home clothes and underwear as its main categories. In recent years, the business strategy of “focusing on market segments and entering the online market on a large scale” has allowed Hongxing’s performance to maintain rapid growth. In 2019, Hongxing Shares’ revenue exceeded 1 billion yuan. In the first three quarters of 2021, Hongxing Shares achieved revenue of 815 million yuan, a year-on-year increase of 17.15%.
Hongxing Co., Ltd. laid out the e-commerce channel in 2011. By continuously optimizing and improving the design, manufacturing, sales, logistics, after-sales and other chains, Hongxing Co., Ltd. gradually formed the Comprehensive competitive advantage of the industry. In order to better lay out the future, in October 2021, Hongxing Co., Ltd. signed a cooperation framework agreement with the People’s Government of Baiyun District, Guangzhou City, and planned to invest 500 million yuan to build Hongxing Co., Ltd.’s digital creative design headquarters base.
“To secure our position as the industry leader, we must always keep pace with the times and seize the opportunities of every era.” Liu Genxiang said that listing is not the end, but a new starting point. In 2022, the company will make efforts from three directions: brand, product and channel at the same time, and increase…Strive to develop and innovate and accelerate the layout of various businesses.
Recruiting talents to enhance industrial energy
Our country’s promotion of domestic and international dual circulation and opening up the opportunities contained in the new development pattern have also attracted many foreign trade companies to “look inward.” In the past two years, affected by the COVID-19 epidemic, foreign trade development has faced challenges and international market demand has declined. In order to promote the transformation and upgrading of enterprises, Hengcun Town, Tonglu, Zhejiang Province, the “Hometown of Scarves in China”, has actively responded to the challenges and decisively turned its attention to the country through recruiting talents. Zhi provides strong intellectual support for enterprises to carry out technological research, project application, achievement transformation, etc., and guides enterprises to promote industry-university-research cooperation, take the domestic cycle as the main body, utilize both international and domestic markets, and actively explore “Exportto domestic sales” road to enhance development sustainability.
In recent years, Hengcun Town’s knitting enterprises have achieved fruitful research and development results through “industry-university-research” cooperation with universities, scientific research institutes, etc., and their popularity has continued to increase, and their benefits have continued to improve. In 2020, the knitting industry in Hengcun Town achieved a total output value of 6.173 billion yuan, accounting for 67.1% of the town’s total industrial output value. “We have been busy exploring the domestic market throughout last year. Only by focusing on both export and domestic sales, and walking on two legs, can the company develop more steadily and go further.” said Zhu Yanyu, head of Hangzhou Yukai Clothing.
Driven by leading enterprises, many enterprises in Hengcun Town are gearing up and eager to try. The LAGET OM children’s clothing brand factory store recently completed in Hengcun Town is a cooperation project between Hengcun Town knitting enterprises and Donghua University’s industry-university-research institute. It focuses on children’s antibacterial disinfection. Products such as smelly, moisture-wicking clothing.
There is a surge of enterprise innovation and creation, and Hengcun has gathered talents for high-quality development. At present, 9 companies in Hengcun Town have established scientific and technological cooperation relationships with 6 universities and research institutes including Donghua University, Zhejiang University and Zhejiang University of Science and Technology, and have carried out in-depth research and technical cooperation on cashmere clothing brand building, product design, etc. A total of 18 projects , the technology has accumulated new sales of more than 10 million yuan. In addition, it has also cultivated a number of well-known brands with independent intellectual property rights such as Vikafu, Zizhixiu, Chunsilei, and LAGET OM, in order to continue to improve the enterprise independence of Hengcun Town. Injecting strong impetus into innovation capabilities and comprehensive competitiveness.
The relevant person in charge of the knitting industry in Hengcun Town said that in the next step, Hengcun Town will focus on the three major strategies of “promoting industry with excellent resources, gathering people to develop the city, and strengthening industry and industry”, aiming at the goal of “making the knitting industry bigger and stronger”. We will work hard on platform construction, brand building, industrial chain improvement, and service guarantee to accelerate the construction of a diversified industrial platform, build a provincial-level industrial innovation service complex, and realize the “gorgeous turn” of the knitting industry.
Green technology has become the core focus
In 2022, as the dual-carbon process accelerates, green technology companies may usher in the spring of development. In order to strengthen scientific and technological innovation support capabilities, establish an innovation collaboration mechanism, and build an academic exchange, technological innovation and industrialization service platform for the upstream and downstream industry, in 2021, the China Knitting Industry Association was established in China The Knitted Products Innovation R&D Alliance aims to promote the development and application of viscose filament knitted products and guide companies to incorporate green development concepts and social responsibilities into brand strategies and product life cycles. management, accelerate the digital transformation of enterprises, and adhere to the path of green and high-quality development.
The research, development and application of green technology will become the core focus of the industry’s response to the “double carbon” goal. Lin Yunfeng proposed in the 2021 annual work report of the China Acupuncture Association that in the face of the global trend of green and sustainable development and unprecedented rigid constraints, companies need to act quickly and formulate a scientific carbon emission reduction roadmap. Through cleanliness, electrification, digitization and standardization, we will increase the application of energy-saving and emission reduction technologies, the innovation of process technology and the construction of green smart factories, and accelerate the construction of green and low-carbon core competition. Strength and take the initiative in the future market.
It is imperative to advance the dual-carbon goal. Qingshan Lake District in Nanchang City is the fourth largest knitted garment industry base in the country and is also a well-known knitted garment export base. More than 2,000 knitted garment companies in the region produce more than 1 billion pieces of knitted garments annually, with a total annual output value exceeding 45 billion yuan, and foreign trade business accounts for more than 95%. According to the relevant person in charge of the knitting industry in Qingshan Lake District, since 2021, knitting companies in Qingshan Lake District have seized the new momentum contained in a yarn to focus on supply chain adjustment, changing order production into personalized customization, and opening up new space for development. Seizing the opportunity of consumption improvement and upgrading, knitting enterprises in Qingshan Lake District have transformed from the production chain to the entire industry chain, innovating product design and production processes from the supply chain, accelerating the pace of transformation and upgrading with flexible production models, and actively adapting to the new market environment. , accumulate patented technology and enhance its core competitiveness. On the sales side, efforts will be made to build independent brands, turn batch sales into traffic marketing, and create a digital knitting industry ecosystem in Qingshan Lake District with a superimposed effect to attract talents, technology, capital, and information , logistics and other factors gather to form new growth drivers.
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