A trip to the international textile capital
China Textile City is a “golden business card” of Zhejiang’s reform and opening up. In the 1980s, it was still a city with crisscrossed waterways and numerous ships. Riverwalk. Riding on the wave of reform and opening up, after more than thirty years of striding forward, Keqiao is accelerating the construction of an “international textile capital, more modern, more open, more fashionable and more competitive.” “Hangshao Star City”.
“When I first started doing business, the market was very small, the lights were dim, and the passages were very narrow. Now you can see that everything is spacious and bright.” Zhang Jiadi is the person in charge of “Changyun Cloth Store” in China Textile City East Market She has been doing business in the market for 27 years, and she has almost grown up with the Textile City Market.
The changes in China Textile City are not only due to the iterative upgrading of the external environment and the continuous expansion of the scale of business households, but also more profound changes have occurred at both the sales and warehousing ends.
From making phone calls and sending WeChat messages to now one-click forwarding and one-code scanning, through the “Golden Silkworm Baby” store management system, the color, composition and sample clothing of the fabrics are all clear. “When customers come in or communicate with us online, we just take pictures for them. First, they are not very clear. Second, customers need to ask many questions, such as what styles can be made, what seasons are suitable, etc.” Tong Zai Xu Biyao, sales director of Shaoxing Huazhirui Textile Co., Ltd. in the East Market, explained, “‘Golden Silkworm Baby’ is a small program. I only need to forward it to customers with one click, and customers can see the information they care about on their mobile phones.”
Front-end sales are more convenient, and back-end warehousing is also smarter. At “Huazhirui Textile”, now you only need to open the warehouse management system on your computer or mobile phone, and the store staff can check how much inventory of each type of fabric is available at any time and where it is located.
The intelligent management of stores is the tip of the iceberg in the digital transformation of the China Textile City market. In the lobby of Zhejiang China Textile City Group Co., Ltd., the “China Textile City Digital Brain” runs in real time on a large screen covering an entire wall. More than 10 modules including intelligent fire protection, intelligent parking, intelligent power consumption, and people flow management have all been connected to the system.
From the digitization of management to the accumulation and utilization of massive data, making data resourceful, and opening up the production end, transaction end, and logistics end, China Textile City has a grand vision. “In the future, we want to combine the ‘printing and dyeing brain’, the ‘logistics brain’ and the ‘brain’ of market transactions on the production side to truly build the ‘textile city brain’ of a light textile city and create more opportunities for the modern textile industry construction in Keqiao District. There are many possibilities, and we can use numbers to give the Textile City the wings to take off again.” Pan Jianhua, chairman of Zhejiang China Textile City Group Co., Ltd., is full of confidence.
From Shanghai to Keqiao, Wang Feng felt that it was worth it to live in the Creative Building for one year. She was once the design director of a well-known clothing company in Shanghai. Now she has founded Shaoxing Xuanyi Clothing Design Co., Ltd. in Keqiao. From material research and development, fabric weaving, garment design, and store display, she has brought a trend of fashion to the textile city market. wind. At the same time, the market’s proactive fashion transformation has also made Wang Feng a fish in water. “Local companies have very forward-looking thinking. They are willing to communicate with our designers and ask us to help them with color planning, display and garment production, and they are also willing to invest in this area.” Wang Feng said, The company’s business is also booming.
In recent years, through the high-end creative design talent “Jingwei Plan”, more and more talents like Wang Feng have settled in Keqiao. Nowadays, the district’sTextile Industry creative design base has formed a textile creative design center with the Creative Building, China Textile City Creative Park, Chinatex Building, Chinatex International Fashion Center, etc. “Fashion Valley” is a dyeing and finishing art center with Lanyin Fashion Town as the main body and a textile equipment design innovation center with Shaoxing Textile Equipment Characteristic Industrial Base as the main body. Keqiao is transforming from the world’s processing factory to the source of fashion.
The World Textile Merchant Conference, Keqiao Textile Expo, and Keqiao Fashion Week are three major events held at the same time; the “Silk Road Keqiao·Full the World” action leads textile city operators into domestic and foreign textile and apparelIndustrial Clusters; Textile City’s market procurement and trade mode is piloted to expand new channels for foreign trade… A more open and influential international textile city is slowly coming. In 2021, the transaction volume of China Textile City Market Group reached 233.888 billion yuan, a year-on-year increase of 8.12%.
Standing at the forefront of digital reform, China Textile City, which is just in its 30s, has also ushered in new development opportunities. The hard-working and brave Textile City people will surely usher in a more open, fashionable, intelligent and high-end international textile city. All.
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