Qingdao Home Textiles: Boost regional brands and accelerate the integration of foreign trade companies into the internal circulation

Participating in a group is a good way to achieve scale effect in a professional exhibition platform. Exhibition groups can often bring together the best companies in the region (field), which can not only highlight the characteristics and competitiveness, but also effectively promote the improvement of the brand image. Every intertextile home textile exhibition can win the favor of industry leaders and gather many home textile exhibition groups to help enterprises and exhibition groups enter a wider market.

From April 14th to 16th, six major exhibition groups from Qingdao, Nantong, Zhejiang Badminton Association, Zhenze, Wool Textile Association, and Huzhou will appear at the 2022intertextile Spring and Summer Home Textile Exhibition. Relying on the platform, outstanding home textile companies will work together to create the overall image of the region. Link with overseas markets, expand the domestic market, actively integrate into the dual cycle, and stride forward towards the path of highquality development.

In this issue, let us go to Qingdao, the old textile base, and take a look at the Qingdao exhibition group companies.

As an old textile base, Qingdao has made great contributions to the development of national industry and the road to industrialization throughout the 100 years of the 20th century. As Qingdao’s industry continues to upgrade, manufacturing enterprises such as spinning, weaving, printing and dyeing that consume large amounts of energy and pollute have largely moved out of Qingdao’s main urban area. However, foreign trade enterprises still exist. Therefore, Qingdao’s textile industry is gradually becoming more production-oriented. Transformed into a focus on trade. With China’s accession to the WTO and the continuous improvement of trade conditions, Qingdao’s home textile industry has achieved rapid development in terms of product design, research and development, and brand recognition. With enough experience.

Qingdao home textile companies have accumulated good supply chain advantages in foreign trade, and many years of cooperation with overseas brands have laid a good foundation for cooperation. “The focus of this exhibition is to transform foreign trade enterprises, actively negotiate to introduce foreign brands into the country, develop the domestic market, and actively integrate into the domestic cycle.” Wang Ruping, president of the Qingdao Home Textile Association, said in an interview: “Qingdao Home Textile is important While doing a good job in export trade, we will increase the development and investment of the domestic market, use exhibitions to build regional brands and build sales channels, and create a new situation in Qingdao’s home textiles.”

The companies participating in the Qingdao pavilion this time include: Zhongdi Home Textile Co., Ltd., Qingdao Universe Needle Textile Co., Ltd., and Qingdao Sino Textile Co., Ltd. These three companies have their own characteristics and strengths, and have established themselves in the home textile specialty category. profound advantages.

Zhongdi Home Textile Co., Ltd. is committed to providing consumers with high-quality home product solutions. After years of accumulation, it has formed a leading home furnishing operator in China integrating R&D, design, production, marketing, and logistics. The public overseas warehouses that Shandong Province operates under the Public Notice Group have provided strong support for the development of China-Japan cross-border e-commerce.

In terms of soft home furnishings, Zhongdi Home Textiles has focused on healthy sleep and fashionable living for nearly 30 years, and has extensive and in-depth strategic cooperation with many well-known brands and major e-commerce companies. The company attaches great importance to product research and development. The products developed by the technical team have obtained 45 product patents at home and abroad, especially in the research and development of home textile products. The development and application of base materials in the fields of fillers and flakes have gradually become diversified and professional. Expand in the direction of culturalization and industrialization.

Zhongdi Home Textiles is deeply involved in the Japanese market, and its products are sold in major well-known retail malls. It acquired a company with a history of more than 300 years. Its main products are mainly chemical fiber-filled bedding and household products, combined with the research of multi-functional textile fibers. Develop and apply othernew materials and new technologies, and continuously launch health care and healing products with high performance and high cost performance to serve consumers’ health and comfortable sleep. Create a pleasant living space for both body and mind. SUNLIVING continues to invest in research on lifestyle, consumer trends, and retail market research, and enjoys a high reputation in Japan for its keen market insights and meticulous service capabilities.

Qingdao Universe Needle Textile Co., Ltd., which specializes in hemp textile production, is based on the entire industry chain, continues to deepen the hemp ecology, continues to open up the upstream and downstream, expands the industrial radius, and has grown into a company integrating hemp breeding, planting, fiber processing, textile, dyeing and finishing, finished product development, An ecological enterprise integrating the entire hemp industry chain with terminal marketing.

Qingdao Universe not only has unique advantages in linen textile production, but also shows excellent performance in grasping market trends and trend research. After studying color, fabric, and pattern technology trends, it has developed exclusive colors and patterns in a targeted manner. There are many series and hundreds of linen fabrics to provide support to customers. In the spinning process, while taking into account the demands for classic primary color yarns and white yarns, we also independently developed a series of colored yarns based on hemp colored yarns – “hemp colored yarns”, which are deeply favored by customers. .

It is worth mentioning that Qingdao Universe has more than 20 years of experience in the production of wide/extra wide yarn-dyed and jacquard fabrics.Through experience, the fabrics produced can meet the needs of many fields such as clothing, home textiles, accessories, etc. We can also independently customize and develop various types of hemp fabrics to meet the needs of the majority of clothing and home textile designers and brand owners.

Qingdao Sino Textile Co., Ltd. is a comprehensive textile enterprise integrating the research and development, design, production and sales of general health medical protective products, hotel textiles and clothing. Through the concept of artistic aesthetics, combined with advanced scientific and intelligent manufacturing as the basis, with textile as the core, it is a comprehensive enterprise dedicated to providing customized services. It is a one-stop production and sales platform focusing on the entire category of the textile industry.

Sino’s home soft decoration business relies on the home intelligent development trend to create products covering home bedding and quilts for owners. Cores, pillow cores, bed flags, pillows, protective cushions, etc., as well as artistic soft furnishing products such as curtains, smart cloakrooms, and bathroom supplies. Especially in the field of home wear, Sino actively expands channel sharing with the home textile field.

In the face of fierce market competition, Sino has always followed the design concept of “leading design, creating emotion”, continuously increasing investment in R&D and design, constantly introducing new products, serializing and diversifying products, and diversifying structures. With first-class quality, reasonable prices, and high-quality and efficient services, we meet the differentiated needs of different customers. Sino products are exported to many countries and regions such as Europe, North America, and the Middle East, and have won praise and recognition from many customers at home and abroad.

AAA

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