Tubatu Design Book
On February 25, the third tour event of the “Design Award – China Interior Design Competition” co-organized by Design Book x Zhongzhan Zhiao (Beijing) International Exhibition was successfully held in Xi’an. Xi’an Station is the third stop of the Design Award’s city tour. It is also another in-depth exploration of the development of interior design in China after Wuhan Station and Jinan Station.
With the theme of “China’s soft decoration design trends in the new consumption era”, this event invited many well-known designers in the industry to gather together to share the Chinese soft decoration design trends in the new consumption era; to talk about the aesthetics and aesthetics of soft decoration design. Thoughts on home art.
As a representative of the organizer, Niu Na, Soft Decoration Project Director of China Zhanzhiao (Beijing) International Exhibition Co., Ltd., introduced the four major business sectors of Zhongzhan Zhiao and the competition system and process of the Design Award at the scene. At the same time, she shared outstanding achievements with the audience. Soft decoration design works.
Zhao Yingqiang, deputy general manager of Design Ben and head of Tubatu Supply Chain, mentioned in his speech: “Design Ben has four key features: restoration of designer value, reintegration of designer resources, designer empowerment, designer brand marketing + precise customer acquisition. Starting from the value point, we always pay attention to the design concepts and industry development of contemporary designers, and continue to help designers create personal IP.”
Mr. Bu Jitao, deputy secretary-general of the Shaanxi Provincial Tourism Association, president of the B&B Branch of the Shaanxi Provincial Tourism Association, and vice-president of the Shaanxi Provincial B&B Service Industry Association, came to the scene and delivered a speech for this event: “The [Design Award] helps us select and deliver excellent designs. Talent and creativity, [Soft Decoration Exhibition] provides an overall soft furnishing solution that integrates products, channels, and design, allowing us to imagine a life with warmth and attitude. The method is presented in the most brilliant way.”
On the day of the event, DesignBook invited several outstanding designers in the industry to give speeches, sharing the trend of China’s soft decoration design in the new consumption era; discussing home soft decoration in the current market environment Current status and trends in design.
Mr. Wang Wuping, the founder and design director of Shenzhen Taihe Southern Architectural Interior Design Office, shared the theme of “Water, Moon, Stone, Light, the Realm of Art”. He shared excellent real estate space works with everyone at the scene. In this set of works, soft decoration design starts When it came to the finishing touch, it opened up new design aesthetic thinking for the designers present.
Wang Yilin, co-founder and design director of Yilin (Beijing) Interior Design Co., Ltd., said in her sharing: “As for interpreting the direction of China’s soft decoration trend, I think questions are more important than answers. As designers, we need to work hard to explore the direction. , innovate and enrich more connotations.”
Mr. Lu Guanchen, Director of Soft Decoration Design of Heterogeneous International Design, shared with everyone the theme “Trends of China’s Soft Decoration under the New Situation”. Mr. Lu said that the trend of soft decoration design today is very unified, and he hopes that in the future people can see outstanding domestic designers. A self-operated and original furniture brand, we hope that Chinese soft furnishing product design can go global.
In the subsequent forum session, Niu Na, Wang Yilin, Lu Guanchen, Luo Yuanyuan, and Wei Xiaofei discussed the topic of “Changes and Opportunities in China’s Interior Design in the Post-Epidemic Era”:
Talking about the advantages and necessity of soft furnishing design, Ms. Niu Na mentioned from the perspective of an observer: “In recent years, the design empowerment and cultural empowerment of soft furnishing product design have been getting better and better. Many soft furnishing product designs There is a very profound cultural connotation behind it.”
Later, the forum moderator Wei Xiaofei asked what a good soft decoration design is. Teacher Wang Yilin replied: “Any space is a combination of hard decoration and soft decoration. She believes that clear themes, streamlining and optimization are good soft decorations.” Design.”
Speaking of the future development trend of soft decoration design, Teacher Lu Guanchen hopes and believes that domestic design forces will slowly rise. Soft decoration, as the soul of design, can carry most of people’s needs and dreams for home and space, so the proportion of soft decoration design will become larger and larger in the future.
Teacher Luo Yuanyuan also expressed the same view on this. She believed: “Design should be culture-oriented and people-oriented. With the improvement of national living standards and aesthetic standards, the future trend of soft decoration design lies in the accumulation of culture. I hope that the future of soft decoration Design can have its own soul and personality.”
In addition to the wonderful sharings of several guest teachers, the “Top 30 Beauty Design Award Xi’an Station” comprehensively selected by the competition organizing committee based on support, workquality and other dimensions were also announced. . Heterogeneous International Design, Xi’an Exchange Space, Xi’an Yisen Design, Ligegongjiang Design, Muxi Space Design30 designers/designer organizations including Liu Zhenglin, Tian Zichen, Xi’an Shangde Decoration, Oak Nuo Decoration, and Yiteng Decoration received this award.
It is reported that the Beauty Design Award – China Interior Design Competition is co-organized by Zhongzhan Zhiao (Beijing) International Exhibition Co., Ltd. and Design Book. The competition invites well-known designers and media people to jointly form a super jury to call for outstanding design works. . This competition strives to innovate in terms of competition system, awards, and publicity and promotion. It uses a multimedia matrix to break through the circle and speak out. It aims to discover more new generation designers in China and help designers expand their horizons, enhance their image, and enhance their influence, and provide a platform for designers and designers. The growth of design brands continues to empower.
This year’s “Aesthetic Design Award – China Interior Design Competition” will officially accept registrations in November 2021. The collection of works will be completed on April 15, 2022. April 15 to April 30 will be the jury review stage, and the final list of winners will be The announcement will be made in May this year, and an awards ceremony will be held during the China International Home Soft Decoration Exhibition.
The 33rd China (Beijing) International Wallpaper, Wall Cloth, Curtain and Home Soft Decoration Exhibition hosted by Zhongzhan Zhiao (Beijing) International Exhibition Co., Ltd. will be held at the China International Exhibition Center (Shunyi) in Beijing from May 26 to 28, 2022. New Hall) is held, with an estimated exhibition area of 120,000 square meters. The exhibits will cover integrated home soft decoration products such as wallpapers and wall coverings, curtains and accessories, home textiles, art lacquers, and high-end home furnishings.
In 2022, the design book will link up with more resources such as exhibitions, designers associations, industry media, and brand manufacturers to continue to empower designers, help designers create personal IP, and achieve personal growth. Up to now, the design platform has gathered more than 1.3 million professional interior designer resources, with business covering more than 300 cities and regions across the country, and has become the strongest link between designers and consumers.
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