Gaomi: Cultivate strong advanced manufacturing industry, and small towels break into the big market
“The current national requirement for the absorbency of towels is that first-class products require 20 seconds, and superior products require 10 seconds. Our standard is to control it within three seconds.” Recently, Voges, Gaomi City Hu Song, deputy general manager of the Group’s Home Textiles Company No. 4, said.
Water absorbency is one of the three basic attributes that measure the quality of a towel. It is understood that in the past two years, Gaomi Vosges Group has continuously improved the water-absorbing properties of towels by optimizing raw materials and improving production standards in the development and production of new products. With its superior product performance, the Vosges Group has developed from a rural enterprise into the world’s largest towel processingexport base in the past 30 years. Currently, Vosges’ annual production capacity reaches more than 80,000 tons.
Cultivating and strengthening advanced manufacturing and enhancing industrial innovation is the core. As one of the leaders in Weifang’s advanced manufacturing industry, Gaomi Vosges Group insists on building an industry benchmark brand through independent innovation, accelerates the improvement of industrial development levels, and takes the lead in using intellectual property rights A new brand strategy that empowers and adds color to award-winning products. Hu Song, deputy general manager of the Group’s Home Textile Company No. 4, said: “For high-end department stores, the company’s products are sold through counters in high-end shopping malls such as Beijing Xidan, Ito-Yokado, and Guangdong Friendship. For stores, all provinces and cities have fully coverage, the county and township markets are strengthening expansion and development.”
Faced with the severe and complex international trade situation, Vosges Group has effectively promoted terminal construction and accelerated marketing with the goal of building “Jieyu” into the first domestic towel brand and “Vosges” into the domestic first-line home textile brand. Team integration, increased brand protection, optimization and improvement of customer structure, organizational structure, and marketing methods are accelerating the formation of a new pattern in the domestic sales market. “It should be said that driven by the dual cycle at home and abroad, the sales data of our domestic market have grown by more than 10% in the past two years.” said Zhou Wenguo, director of Vosges Group Home Textile Company No. 4.
Today, Vosges Group in Gaomi City has opened up a new link starting from new consumption and driving new products, new brands, new scenarios, and new channels. Vosges home textile towel series products have also been listed in the first batch of “good products” Shandong” list has become a distinctive star category in regional brand building. “Let more consumers accept and understand Vosges towels and enjoy a better experience brought by technology and design.” said Hu Song, deputy general manager of Vosges Group Home Textile Company No. 4.
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