Buyers and turnover of the Canton Fair welcomed a “double increase” for the first time
The 2016 Spring Fair (the 119th Canton Fair) concluded on the 5th. Both the number of buyers attending the fair and the export turnover increased. Since the “double decline” at the 114th Canton Fair in November 2013, both stopped falling and rebounded for the first time. The type of visitors also makes Chinese exhibitors very happy: buyers from developed economies and traditional markets are growing steadily overall. However, Xu Bing, spokesperson of the Canton Fair, said that the above two data only increased slightly. There are still many uncertain and unstable factors in my country’s foreign trade, the situation is still complex, and the international market demand is still weak in growth. It cannot be said that the overall situation has changed significantly.
The Canton Fair is held twice a year in spring and autumn. The one held in spring is called the Spring Fair. Export companies launch new products mainly at the Spring Fair every year, so it best reflects the function of the Canton Fair’s foreign trade “barometer”. This “double promotion” also enhanced people’s confidence in the steady growth of China’s foreign trade.
More than 180,000 overseas buyers attended the conference
U.S. merchants increased by 2.61%
There were 185,596 overseas purchasers from 210 countries and regions reporting for the 2016 Spring Fair, a slight increase of 0.43% compared with the 2015 Spring Fair. Asian merchants are still the mainstream, with 106,462 people attending, an increase of 1.32%, accounting for 57.36%; 31,118 European merchants attended, an increase of 2.42%, accounting for 16.77%. Buyers from countries along the “One Belt and One Road” have continued to be enthusiastic about the Canton Fair since 2013. This year, 81,601 people registered, an increase of 0.80%, accounting for 43.97% of the total number of registrations.
The number of registrations from my country’s top ten trading partner countries and regions accounted for 58.87% of the total number of registrations. Although it only increased by 0.05 percentage points, it is still commendable to maintain stability under the current economic situation.
Xu Bing said that the number of buyers registering this year has increased slightly, which has two characteristics: First, developed economies and traditional markets have generally maintained stable growth. Among them, the United States has a year-on-year growth of 2.61%, Canada has a year-on-year growth of 2.54%, and the European Union has a year-on-year growth of 0.77%. Second, emerging markets and developing countries are improving overall, with a growth of 0.46%, higher than the overall growth. increase. The number of buyers from countries along the “Belt and Road” has increased significantly, with ASEAN and SAARC being the most prominent, with year-on-year increases of 6.01% and 5.65% respectively. Mercosur, excluding Brazil, grew by 11.66% year-on-year, exceeding the overall growth rate.
The reporter learned that traditional exports have stabilized their position, and the function of the import exhibition area in promoting imports has also been continuously enhanced. Overseas exhibitors used the import exhibition area platform to find high-quality domestic agents and successfully opened up the Chinese market. The Indian company SYMPHONY, which has participated in the import exhibition area for 17 consecutive years, acquired a Chinese counterpart company that was contacted at the Canton Fair, transferred its original regional marketing and part of the R&D functions in India to China, and developed new products specifically to meet the needs of the Chinese market, quickly opening the Chinese market. Linden honey from the Russian DEMETRA Company, natural juices from the Bangladeshi PRAN Group, and dozens of Malaysian and Korean snack foods have all entered major imported food supermarkets in Guangzhou.
At a press conference held by the Ministry of Commerce on the 5th, Shen Danyang, spokesperson of the Ministry of Commerce, believed that the 2016 Spring Fair has enhanced its attractiveness to buyers. On the one hand, by facilitating foreign buyers to visit the exhibition, it will increase opportunities for exhibitors to connect with buyers. A total of 124 exhibit areas have been set up in 27 exhibition areas, 10 more than the previous session. New theme exhibition areas such as new energy, pet products and outdoor spa facilities attracted a number of new companies with great export opportunities to participate in the exhibition. These new companies accounted for approximately 11.5% of the number of exhibitors in the relevant exhibition areas. On the other hand, my country’s independent brands continue to be highlighted. There are nearly 12,000 brand booths at this Canton Fair, accounting for 20% of all booths. By optimizing and improving the “Brand Showcase” column, it provides value-added services for buyers to obtain information about brand companies and exhibits.
Export turnover exceeds 180 billion yuan
The proportion of long-term orders is still low
The cumulative export transactions at the 2016 Spring Fair were 182.288 billion yuan (equivalent to US$28.084 billion), an increase of 0.1% compared with the 2015 Spring Fair.
A survey at the Canton Fair found that both suppliers and buyers at this session expressed high levels of satisfaction, and 98% of exhibitors stated that they had established effective contacts with Chinese buyers who were interested in cooperation. Japan’s patented technology for disinfecting and sterilizing water, South Korea’s multi-stage filtration system air purifier products, and Estonian Saku beer have won the favor of well-known domestic enterprises and platforms, and both suppliers and buyers have reached an intention to cooperate.
Xu Bing analyzed that the attendance of buyers and export transactions are showing signs of rebounding, reflecting that through their own efforts, enterprises in my country’s foreign trade industry have continued to improve their overall strength. These products with independent intellectual property rights, independent brands, independent international marketing networks, high technology content, and high added value have seen active transactions at this Canton Fair.
The reporter’s interview found that Guangdong’s foreign trade companies are growing into representatives of new growth drivers. For example, Guangdong Aofei Animation Company continues to invest in the research and development of intelligent robots, wearable watches, and also invests in robotics technology companies. The relevant person in charge of Aofei said that building Aofei Animation into “Chinese Disney” will form “a network that will gradually form from the upstream content and IP incubation end to various media terminals such as film and television, games, television, the Internet, and derivative industries.””Layout” covers the entire industry chain.
Huizhou Meixin Plastic Wood Profile Products Co., Ltd., an exhibitor in the first phase, has invested hundreds of millions of yuan in material formulas and processes, production equipment transformation and manufacturing, and new product development, and has currently obtained more than 60 invention design appearance patents. Its independently developed products have successfully entered the world’s leading home building materials retailer in the United States using the company’s own brand NewTechWood. The person in charge of the company told reporters, “Although the export situation is not good, the company relied on its R&D and innovation capabilities to achieve a year-on-year sales revenue increase of 56% in the first quarter of 2016.”
However, it is worth noting that the proportion of short- and medium-term orders within 6 months among the transaction orders this time remains high, reaching 82.4%, while the proportion of long-term orders is still low, only 17.6%. Fortunately, compared with previous editions, buyers’ willingness to purchase has increased, their sensitivity to price has decreased, and they pay more attention to product quality and services. Chinese and Guangdong foreign trade companies are waiting for the dawn.
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