The depreciation of the pound ignited buying enthusiasm, sales of shoes and clothing doubled

A few days ago, the exchange rate of the British pound against the U.S. dollar plummeted to a new low in thirty years, and the value of the British pound devalued. This incident ignited the enthusiasm of domestic overseas shopping people to buy British and even European goods. Data from Yangquan, the largest overseas shopping platform in China, show that sales of European goods have doubled compared with usual, with British goods contributing 60% of sales. In terms of price, the most actively traded European goods are concentrated at 4,000-6,000 yuan, with the average unit price per customer at For more than 2,000 yuan, big-name bags are the most popular.

At the same time, it is the mid-year discount season for European products. Thanks to the exchange rate relationship, the price of buying goods in the UK and even Europe at this time will be cheaper, which is equivalent to having the price advantage of “discounting again and again”. Take Burberry’s classic trench coat as an example. It cost 13,757 yuan before Brexit. On the day when the pound plummeted after Brexit, the minimum purchase price was 12,203 yuan, with a price difference of as much as 1,554 yuan. For the same classic LV Neverfull bag, the price difference before and after Brexit was 885 yuan. .

Price changes have not only stimulated consumers’ enthusiasm for purchasing, but the per capita purchase price has also increased significantly. According to data from Yangquan, the sales of European goods doubled on the day of Brexit compared with normal times, 60% of which came from the United Kingdom. The most actively traded goods were concentrated at 4,000-6,000 yuan, with an average unit price of more than 2,000 yuan, with big-name bags being the most popular. In terms of product categories, 70% of the consumers who placed orders chose first-line brand bags that can better maintain their value. Among them, the Hermès classic Kelly bag, which sold for up to 98,000 yuan, was bought by consumers in Beijing. This is the second step after last year’s Black Friday. Then sell the product with the highest unit price. Secondly, shoes and clothes are also one of the most popular categories for consumers to buy. In terms of specific hot-selling brands, GUCCI, Prada, LV, Miu Miu, Chole, BV and other brands are the most popular.

At the same time, the craziest mid-year discount season in Europe is from the end of June to August every year. During this period, the discount frenzy swept across France, Italy, and the United Kingdom, ranging from department stores in the city center to OUTLETS in the suburbs, to brand stores and private stores on the street. Merchants generally offered an average discount of 40% to 40% off. the discount of. At this time, in addition to enjoying the amazing discounts offered by merchants, when buying British and even European goods, you can also get “hidden benefits” in exchange rates and tax refunds. Thanks to the exchange rate relationship after “Brexit”, it is equivalent to having “discounts higher than ever”. discount” price advantage. As for the rising enthusiasm among Chinese people for buying, Ocean Terminal said that driven by outbound travel and overseas shopping, Chinese consumption is integrating into global consumption. Chinese consumers are becoming more and more price-sensitive, benefiting from the post-Brexit exchange rate. relationship, increased sales of goods in the UK and across Europe. Now that we are in the mid-year discount season in Europe, European buyers at Yangquan can directly synchronize local market prices, making shopping at cheaper prices and with a richer selection of categories.

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