The Italian fashion industry still needs further development

According to ANSA’s report on the 24th, Italian Minister of Economic Development Calanda expressed his appreciation for the development of the country’s fashion industry during a speech at the Free University of International Social Sciences (LUISS) on Tuesday, but also pointed out that the Italian fashion industry still needs further development. develop.

“Industrial development lacks coordination and systematicity,” Kalanda said: “Product quality is above all else, and at the same time, the sustainability, traceability and cultural connotation of the product must also be increased, which reflects our manufacturing capabilities.” . The speech was part of the first roundtable discussion in the series of conferences titled “Appointments with Ingenuity”, organized by LUISS in partnership with the non-profit organization Leonardo Italian Quality Council. Calanda said the place where a product is produced is more important than the nationality of the owner of the “Made in Italy” brand. “We see foreign companies acquiring many brands, but it is wrong to say that ‘Made in Italy’ brands are being sold. By Italian companies I mean that the work, production and employment all take place in Italy, as for ownership it does not matter. Brands are acquired Showing that jobs, profit margins and productivity can be increased. They just want to invest in Italian production of goods and there is no need for localism in this area.” Karanda said: “Our fashion and textile industry is strong and is the first industry to be impacted by globalization. Some politicians mistakenly believe that fashion only serves the rich, but in fact there are many small and medium-sized enterprises in the industrial supply chain. .

Luisa Todini, President of Comitato Leonardo, said that Italy is the third largest textile and apparel exporter in the world, with an export volume of 30 billion euros. “This is a €53 billion industry with 47,000 companies and 400,000 employees, but the challenge ahead remains brand protection and the fight against counterfeiting,” Todini said. “E-commerce has brought 3 billion euros in revenue to Italian fashion companies. Many companies have caught up with this wave, but there are still some shortcomings. Some small and medium-sized enterprises have not seized this opportunity. This is why the country’s measures to implement the Industry 4.0 plan are so popular”. The Italian fashion industry still needs further development

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