The General Office of the CPC Central Committee and the General Office of the State Council have deployed the construction of a national fitness public service system, and the growth of sportswear and apparel is expected
On March 30, the State Council Information Office held a press conference to fully interpret the “Opinions on Building a Higher Level National Fitness Public Service System” (referred to as “Opinions on Building a Higher Level National Fitness Public Service System”) previously issued by the General Office of the CPC Central Committee and the General Office of the State Council “Opinion”). The “Opinions” take the fundamental purpose of strengthening people’s physical fitness and improving the health level of the whole people, and proposes 29 policies and measures in 8 aspects.
According to reports, by the end of 2021, the per capita sports venue area in my country will reach 2.41 square meters, and the proportion of people who regularly participate in physical exercise will be 37.2%. At present, the proportion of people in our country who regularly participate in physical exercise is not high, and compared with developed countries, the gap is still relatively large. If compared by age group, the proportion of adults who regularly participate in physical exercise is even lower.
The “Opinions” put forward the main goal of national fitness. By 2025, a higher-level national fitness public service system will be basically established, the per capita sports venue area will reach 2.6 square meters, and the proportion of people who regularly participate in physical exercise will reach 38.5%. By 2035, a national fitness public service system suitable for a modern socialist country will be fully established, the proportion of people who regularly participate in physical exercise will reach more than 45%, physical fitness and sports leisure will become a common lifestyle, and the people’s physical literacy and health level will be among the best in the world. .
The “Opinions” propose to create a green and convenient new carrier for national fitness. Zhao Chenxin, member of the Party Leadership Group and Secretary-General of the National Development and Reform Commission, explained that this “new” is reflected in three aspects: First, the new orientation, which is the orientation of national fitness. The second is a new space, mainly a green and ecological fitness space, allowing people to go to nature and participate in physical exercises in a green and ecological environment. The third is new activities. In recent years, ice and snow, hiking, mountain climbing, rock climbing, camping, cars, motorcycles, water, aviation and other sports are in the ascendant. Outdoor sports have become synonymous with sunshine, happiness, greenness and health. Our country has a vast territory, diverse terrain, and natural heritage that is as bright as stars. It has unique advantages in developing outdoor sports. We must make good use of this advantage.
The “2020 National Fitness Activity Survey Bulletin” released by the National Physical Fitness Monitoring Center shows that my country’s residents’ sports consumption has shown a significant increase in sports consumption levels, continuous optimization of sports consumption structure, increasingly balanced sports consumption pattern, and new sports consumption formats Characteristics include the continuous emergence and rapid development of sports consumption market segments.
Sports consumption is green consumption and healthy consumption. It is one of the “six major consumption areas” along with tourism, culture, health, elderly care, education and training. It has huge development potential and is expanding domestic demand and drivingEmployment, forming a strong domestic market, and promoting the return of overseas consumption play an important role. In 2020, the total scale of national residents’ sports consumption was 1.8 trillion yuan, an increase of 80% over 2015; per capita sports consumption expenditure was 1,330.4 yuan, an increase of 43.7% from 926 yuan in 2014, and the growth rate was not only higher than the per capita daily necessities and services of residents in the same period The growth rate of consumption expenditure is also higher than the growth rate of per capita consumption expenditure on education, culture and entertainment.
Among them, physical sports consumption accounts for more than half, which mainly refers to the purchase of physical sports consumption materials such as sports equipment, clothing, shoes, sports newspapers and magazines.
Previously, the “National Fitness Plan (2021-2025)” pointed out that by 2025, the total output value of the national sports industry will increase to 5 trillion yuan, which means that the annual compound growth rate of the sports industry in the next five years will be approximately 9%, which will provide growth space for the sports apparel industry.
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