Conflict between Russia and Ukraine, recurring epidemics, fluctuations in raw materials… Keqiao Textile Enterprises did this under the great changes!
Today’s world is undergoing profound changes unseen in a century. As more and more “black swan” events approach, it seems that everyone is in the game. In 2022, with the arrival of the New Year in the Year of the Tiger, my country’s economic performance is stable and improving, the consumer market is booming, and policies to benefit enterprises have boosted confidence, ushering in a new start. However, with the expansion of the impact of the Russia-Ukraine conflict, repeated epidemics, and fluctuations in raw materials, the market situation has turned sharply downward. In the face of great changes, how to open up new opportunities and create new opportunities? All walks of life are exploring new paths and new methods.
China Textile City As the largest professional textile market in the country, its sales network covers 192 countries and regions, and nearly a quarter of the world’s fabrics are traded here every year. There is no doubt that he has a deeper understanding of the recent changes in domestic and international situations and market conditions. At present, the first quarter has ended, and the traditional textile peak season of “three golds and four silvers” seems to have not arrived as promised. Chunjiang Plumbing Duck Prophet, as market entities, enterprises and operators are the driving force to maintain market vitality. They have the most obvious perception of market changes, and have unique insights into the front lines of the market and innovative measures to adapt to the situation.
Recently, reporters from “Textile and Apparel Weekly” interviewed a number of companies to understand the difficulties and key points they face under the current situation, as well as how they reduce losses, resolve crises, and promote corporate development to a higher level. The reporter learned that a small number of companies insist on stopping quietly and surviving smoothly, while most companies advocate active response and proactive change, and develop internal strength through product innovation, channel innovation, service innovation, etc., and try to use this as an opportunityTransformation and upgrading to enhance the company’s ability to resist risks and comprehensive strength.
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What is the impact of Keqiao Textile Enterprises?
With the emergence of more and more instability and uncertainty factors, people seem to have a deeper understanding of what is a “community with a shared future for mankind”. From large countries to small individuals, one move can affect the whole body, and no one can Able to take care of oneself. In this regard, Keqiao textile enterprises, which have been deeply affected by multiple factors such as the Russia-Ukraine conflict, repeated epidemics, and fluctuations in raw materials, are deeply aware of this.
Shaoxing Hantu Textile Co., Ltd., located in the gray cloth market, mainly sells imitation acetic acid, satin, composite silk, plaid bubble, CEY cut pattern, CEY jacquard, environmental protection recycling and many series of products, it has its own spray weaving factory in Hai’an, with strong product development and production capabilities. Since the beginning of this year, Hantu Textile, which is located between the upstream yarn end and downstream foreign trade companies, has been affected by the surge in raw materials and foreign trade conditions. It can be said that it is facing an embarrassing situation between a rock and a hard place.
“More than half a month after the Spring Festival, the market situation was still relatively prosperous. Unexpectedly, as the conflict between Russia and Ukraine intensified, it triggered a series of problems such as rising crude oil, exchange rate fluctuations, and rising sea freight. Upstream polyester raw materials rose, and we Naturally, the cost of yarn has also increased, downstream trading companies have reduced orders due to the impact of foreign trade conditions, and our intermediate gray fabric companies are like ‘sandwich biscuits’, being squeezed by both ends, and these can only be digested by themselves.” Hantu Textile General Manager Manager Zhu Yu said.
In addition to the impact of the external international situation, repeated internal epidemics have led to weak market demand, many clothing markets have been closed, and express logistics has been blocked. In addition, major exhibitions have also been stranded due to the epidemic, which has given many KeqiaoFabric companies bring troubles. Wang Xingwei, general manager of Shaoxing Haopai Textile Co., Ltd. located in the old market, said that the company specializes in high-end jacquard fabrics, mainly for domestic sales. Affected by the epidemic, the clothing markets in Shenzhen, Guangzhou, and Hangzhou have been temporarily closed, which directly affects the company’s new season. Product promotion and order status throughout the year.
Shaoxing Kunye Textile Co., Ltd., which originally signed up to participate in the 2022 Spring and Summer Intertextile Textile Accessories Exhibition, hopes to promote the latest series of acetic acid products developed by participating in the exhibition, enhance the company’s reputation, and get to know more domestic and foreign customers. “Under special circumstances, safety comes first. The company understands and supports the cancellation of the exhibition, but it will have a certain impact on the company’s new product promotion plan this year. Fortunately, the company’s customer base is relatively stable and the impact is within control.” The company’s foreign trade Supervisor Liang Jie said.
In fact, the situation of the above enterprises is also the general status quo of Keqiao Textile and even the national textile industry. Keqiao Textile Enterprises, which has just recovered from the impact of last year’s surge in raw materials, power and production restrictions, and repeated epidemics, and is preparing to make a big move, is facing multiple tests this year. This is a demonstration of the resilience and adaptability of industry enterprises. crucial moment.
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How should Keqiao textile companies respond?
The road is long and blocked, but the journey is about to begin. Challenges and opportunities coexist, and history always advances by constantly solving problems. Improving the ability to solve practical problems and resist risks is an inevitable requirement for corporate growth, and it is also an important need to cope with the current complex situation. In response to the current situation, how can Keqiao textile enterprises find opportunities and respond to the situation based on their own actual conditions?
Practice your internal strength well and improve your overall strength.The key to surviving in the tide of the times is to “change blood.” Only by changing yourself from the inside can you be reborn from the inside out. Wang Xingwei believes that products determine the market. In any case, the quality, functions and innovation of the product are the magic weapon to attract customers. Therefore, Haopai Textile starts from raw materials and cooperates with professional R&D institutions to develop a series of jacquard fabrics such as rayon, Tencel, brocade, modal, and cupro, which are deeply loved by Heilan House, Jiumuwang, Jinba, Taipingnian, etc. Well-known brands favor.
Although the market is changing, Zhu Yu is still optimistic about this year’s development prospects, and concluded that innovation, green and service are the three major breakthroughs. “The European and American markets have very high requirements for green environmental protection of products. Hantu Textile began to develop and produce recycled series products in 2018 and passed GRS (Global Recycling Standard) certification. Currently, the recycled series accounts for about 20% of total sales. This year The company will take the recycled series as a breakthrough point, focus on jacquard and woven series, continuously improve the added value of products, and strengthen customer stickiness through optimized services,” Zhu Yu said.
Expand channels and tap online potential. Affected by the epidemic, exhibitions in various places have been postponed and canceled, and the number of people in physical stores in the market has dropped sharply. Online promotion is undoubtedly an effective marketing method. Wang Xingwei said that in recent years, he has deeply felt the power of live broadcasts and online communication. Many of the company’s customers have used online channels such as live broadcasts, WeChat short videos and Douyin to sell goods, and the results have been very good. The company is currently considering how to Put the online platform into operation and further expand sales channels.
Zhu Yu said that in the era of digital economy, the integrated development of online and offline is the general trend. The company has tried Douyin and short video promotion internally before, and the number of clicks is not bad. It is currently planning the operation of public accounts and exploring a more systematic online promotion model. , although gray fabrics cannot be sold directly online like end products such as clothing, they can play a role in publicity and traffic, corporate image promotion and product promotion.
Use stillness to stop, persistence is victory. Located in the old market, Yaxinpeng Home Textiles specializes in four-piece sets of home textile fabrics based on cotton printing. It has rich patterns and stable quality. The products are exported to Malaysia, India and other surrounding areasOne Belt and One RoadCountries along the line. Affected by the foreign trade situation and rising raw material prices, the company’s orders have dropped significantly in recent months. The person in charge, Dai Zhanjun, believes that the worse the market is, the more important it is to stabilize, reduce costs and expenses, and remain unchanged in response to changes. There will always be a brighter future.
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What are the long-term plans for the future?
The Eight Immortals crossed the sea, each showing his magical powers. Facing dual pressures at home and abroad, Keqiao Textile Enterprises firmly believes that there are always more solutions than difficulties. Only by squatting can you make a wonderful jump, and only by changing the situation can you create a new situation. While actively coping with the current difficulties, many companies have also taken this as an opportunity to innovate, buck the trend, and move towards a high-quality development path.
As a business leader born in the 1990s with a master’s degree, Zhu Yu has a strong ability to accept new things and a spirit of exploration. Zhu Yu believes that the market has its own operating rules and development trajectories, and the textile industry is also divided into big years and small years. In the small years, it lies dormant and accumulates strength, and in the big years it can show its talents. It is understood that Hantu Textile’s spray weaving factory in Haian is currently building a modern new factory. After completion, it will adopt digital management and intelligent equipment, improve the green plant coverage of the park, install solar photovoltaic panels, and create a green and smart park. In addition, Hantu Textile has also rented an area of 600 square meters in the Fangdu Building in the gray cloth market. It will build a fashionable exhibition center that integrates office, leisure and display to enhance the employee office environment and customer scene experience.
“It is the responsibility of our textile people in the new era to turn the traditional sunset industry into a high-tech sunrise industry. In the future, Hantu Textile will actively transform the production methods and sales models, enhance the level of digitalization and greening, and upgrade the business and service concepts. , to create integrated flexible solutions for customers and ensure the long-term healthy and orderly development of enterprises.” Zhu Yu said.
Wang Xingwei said that the multiple overlapping unstable factors in recent months have been a process of turmoil for the entire textile industry. As competition in the industry becomes increasingly fierce, companies should continue to improve their brand premium advantages and R&D innovation capabilities, and enhance competition in segmented fields. force. In the next step, Haopai Textile will delve deeply into the field of jacquard, strengthen the research and development of functional fabrics such as graphene, and the application of natural fibers such as cupro and modal, and win market share with functionality, fashion, and health.
Even after countless blows, I am still strong, regardless of the wind from east to west, from north to south. Facing the ever-changing international situation and market industries, many enterprises in China Textile City have used their own methods to eliminate interference and overcome difficulties. They are based on the present and long-term, adhere to the established rhythm and goals, and plan for future development in a larger coordinate system. direction, seize new opportunities in the changing situation, show new achievements, create new situations, and contribute corporate strength to promote the healthy development of the industry.
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