Shandong promotes the “production, supply and marketing” of the modern light textile industry and changes in the network
China News Service, Jinan, April 8 (Sun Tingting) Shandong seizes the opportunity of RCEP to take effect, guides modern light textile enterprises to make good use of rules such as cumulative origin, develop marketable high-quality products, and consolidate and expand exports to Japan and South Korea. , ASEAN and other marketsexport. At the same time, the province supports companies to use YouTube, TikTok and other video websites to carry out online marketing and cross-border live broadcasts to expand exports in the modern light textile industry.
The Shandong Provincial People’s Government held a press conference on the 8th to interpret the “Modern Light Textile Industry 2022 Action Plan” (hereinafter referred to as the “Action Plan”). Wang Xiao, deputy director of the Shandong Provincial Department of Industry and Information Technology, said that the province promotes the online transformation of the “production, supply and marketing” of modern light textile enterprises, encourages enterprises to use big data analysis to explore the individual needs of consumers, and accelerates the development of digital decision-making based on Smart production, supply and marketing model. Through the “traffic coupon” subsidy method, enterprises are guided to use professional platforms to carry out “cloud procurement and sales”.
Wang Xiao said that Shandong will increase the supply of shipping capacity on key routes such as the West America, Europe, and the Mediterranean, and coordinate shipping companies to release their newly purchased empty containers at Shandong ports to increase empty container reserves. In addition, the “seaport + land port” direct-connected integrated marketing model will be implemented to achieve “one declaration, one inspection and one release” at the local customs for qualified enterprises; the multimodal transport “one-document system” pilot will be carried out, and the RCEP ” 6-hour customs clearance” policy.
Light textile industry is Shandong’s traditional advantageous export industry. According to the “Action Plan”, Shandong focuses on consolidating the European and American markets, improving the RCEP market, and expanding the markets of countries and regions along the “Belt and Road“. It plans to hold 130 Shandong export commodity series exhibitions during the year , including 30 light textile exhibitions. The province will comprehensively use various modes such as online cloud exhibitions, online long-term exhibitions, offline exhibits display + online video docking, etc., to improve the accuracy of enterprise participation and help enterprises expand markets, stabilize orders, and maintain share.
Lu Wei, deputy director of the Shandong Provincial Department of Commerce, revealed that Shandong companies currently have more than 70 public overseas warehouses for light textiles overseas, with a total area of nearly 450,000 square meters. In the next step, the province will support overseas warehouses in the light textile category to further expand service functions such as public warehousing, logistics and distribution, highqualityafter-sales, supply chain finance, marketing and promotion, etc., to provide services for modern light industries. Textile enterprise exports provide “one-stop” services. At the same time, a comprehensive service platform for overseas warehouses in Shandong Province has been built to provide enterprises with diversified services such as warehouse rental, cargo consolidation, logistics, distribution, returns and exchanges, and drop shipping.
The “Action Plan” proposes that Shandong will cultivate one 100-billion-level enterprise and more than 20 10-billion-level enterprises that are nationally leading in comprehensive strength, and create 40 national cluster brands with high regional influence and high industry There are 200 influential corporate brands and 500 terminal consumer brands with high market reputation.
It is understood that in 2021, there will be a total of 6,859 enterprises above designated size in the modern light textile industry in Shandong Province, achieving operating income of 1.8 trillion yuan, accounting for 17.6% of the province’s above-scale industries. Among them, the textile and clothing industry covers all subdivisions from front-end textiles, intermediate printing and dyeing to terminal clothing, home textiles, and industrial textiles; the papermaking industry covers upstream pulping, midstream With three complete links including papermaking and downstream paper products, its operating income has long been at the forefront of the country; its smart home appliance manufacturing technology is leading the country. (over)
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