Shantou textile and garment enterprises actively innovate to meet market demand

With the development and progress of the times and the prosperity of life, people are constantly pursuing the richness of aesthetic expression. The birth of a piece of clothing that is full of the beauty of the times requires not only the understanding and grasp of fabric selection and production processes by clothing practitioners, but also the designer’s unique and creative design concept. Textile and garment enterprises in our city adapt to the new needs of the times. While integrating clothing design into Chaoshan culture, they also actively pursue innovation and lead new fashion with cultural empowerment.

Integrating Chaoshan handicraft techniques into clothing design

Using the traditional techniques of Chaoshan embroidery

Classic and elegant fashion fabrics, embellished with colorful sequins and glass beads, sparkle slightly under the light, like dancing elves… In the fashion showroom of Zhang’s Antes Fashion Co., Ltd. Here, there is a dazzling array of fashion styles. Among them, a piece of knitted clothing caught the reporter’s attention: the clothing was embroidered with six monkeys of different shapes. They were climbing on tree vines, preparing to pick pineapples, peaches and other fruits. The images were vivid and lifelike. The company’s craftsman told reporters that this dress was made using traditional Chaoshan crafts such as crochet, beading, and patchwork. In particular, the monkey’s limbs and tail were hooked with rope strands to show its agility, and Chaoshan embroidery was used. The monkey’s body is embroidered using advanced pad embroidery techniques, making the image of the monkey more three-dimensional.

It is understood that clothing similar to this kind made using Chaoshan traditional crafts has been launched for more than 20 years. It has been exported to the United States, Europe and other places, with considerable sales. Foreign merchants also often ask the company to design different styles of fashions based on different seasonal themes. In particular, they “can’t put it down” for clothing with traditional Chaoshan craftsmanship elements. Some foreign consumers will also buy them for collection.

Nearly 30 years have passed since he founded the company. Zhang Chuhe, general manager of Zhang’s Antes Fashion Co., Ltd., has a special affection for Chaoshan traditional handicrafts. Although nowadays, with the popularization of mechanization, traditional handicrafts have been in the awkward situation of being out of business and lacking successors, companies still insist on retaining the elements of Chaoshan traditional handicrafts in clothing design and production.

In Zhang Chuhe’s view, Chaoshan traditional handicrafts are closely related to Chaoshan traditional culture. Clothing design and production draw artistic nutrients from Chaoshan traditional embroidery techniques such as Chaozhou embroidery, drawwork, and bead embroidery, and apply them to the necklines, chests, sleeves and other positions of clothing. Decoration and embellishment can make the whole outfit full of the charm of Chaoshan craftsmanship. “We strive to preserve Chaoshan craftsmanship and continue to promote this exquisite craftsmanship to the world.” Zhang Chuhe told reporters that many luxury goods abroad also have elements of Chaoshan craftsmanship, indicating that this kind of craft design can also be “made Very fashionable”.

Clothing design and production draw nutrients from Chaoshan embroidery skills

Integrating family culture into fashion design

On the basis of following the inheritance of Chaoshan handicraft techniques and integrating popular fashion elements, Shantou textile and garment enterprises also add more cultural elements into product design in the process of clothing production. “Clothing + Culture” also Become a fashion aesthetic that leads the new trend.

In the exhibition hall of Guangdong Kaidi Clothing Co., Ltd., dozens of employees are taking pictures of this year’s new home clothes and other new products, actively preparing for the upcoming China Chaoshan International Textile and Clothing Expo. The reporter saw at the scene that unlike the pajamas that most people have in mind, the styles of home clothes are more diverse, have a strong sense of fashion, and also incorporate cultural elements from different places. According to Ma Qingxuan, chairman of Guangdong Kaidi Clothing Co., Ltd., design and culture are closely related, and home clothes can best reflect people’s happiness.

For a long time, in the eyes of both producers and consumers, homewear has been nothing more than a by-product of underwear manufacturers and clothes worn at home. There are many overseas Chinese in Shantou, and they have a deep understanding of “family culture”. Ma Qingxuan believes that home clothes are the carrier of “home culture” and can reflect people’s life taste. For this reason, the company brings self-cultivation, fashion and other fashion elements into the design and production of home clothes to create fashionable home clothes that can be worn near home. Clothes. On this basis, they further subdivided home clothes into home clothes for guests, bathrobes, pajamas, aprons, towels, etc., and found new ways for the design and production of home clothes.

Cultural empowerment allows home clothes to better enhance people’s happiness

Enriching cultural connotation and leading new trends

In recent years, as consumers’ recognition of local brands continues to increase, textile and apparel brands have increasingly integrated culture into product design and other aspects. Enhancing cultural confidence has also become an important way to stabilize the market. .

Zhang Chuhe believes that in modern clothing design, drawing on, inheriting, improving, innovating and other traditional elements and giving them new forms and contents will not only promote the level of clothing design, but also allow Shantou fashion to move to a broader stage. Therefore, in the process of seeking transformation, enterprises should combine the characteristics of the times and fashion trends to simplify the craftsmanship requirements and design and produce documents.There are fashionable new era fashions that continue to spread Chaoshan craftsmanship.

“Clothing design is not just the matching of fabrics, styles, colors and other elements, but a design of lifestyle.” Ma Qingxuan said that today’s design pays more attention to connecting traditional culture with contemporary life fashion, drawing lessons from Traditional shapes, aesthetics or techniques are integrated into current technology and design language to create a dazzling array of fashion works. They are not only practical items, but also cultural products with rich connotations. Each fashion has its own unique culture. Diversified cultural empowerment will also bring a new fashion trend to Shantou textile and clothing.

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