Hangzhou Yishang Town, digital fashion to the future!

Yishang Town is located in the main production area of women’s clothing and home textiles in Hangzhou. It is a “China Garment Industry’The 13th Five-Year Plan‘Innovation Demonstration Base” is also the permanent site of the China Fashion Hangzhou Summit and the Asian Fashion Federation China Conference. The town takes clothing and fashion as its leading industries, and with East Lake Park as the center, it has built four fashionable districts of culture, art, history and fashion. In 2020, based on the transformation of the global apparel industry and the remarkable results of early all-round cooperation, the ChinaTextile IndustryFederation, China Garment Association, China Fashion Designers Association and local governments announced Jointly promote Hangzhou Yishang Town to build a world-class fashion town.

A beautiful place,

Famous fashion companies gather in the “most beautiful town”

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Hangzhou is known as “Paradise on Earth”, and the beautiful scenery is also a sincere feeling for everyone who first enters the town. The lake here is gleaming, the vegetation is flourishing, and the architecture is fashionable and modern. However, the beauty of Yishang Town is far more than that——

Yishang Town combines the beauty of industry. The town has gathered 2,011 companies such as Evely and INXX (English), including nearly 100 regional clothing company headquarters. In March 2021, the China Fashion Science and Technology Innovation Research Institute was officially unveiled and put into operation, introducing the China FashionIntelligent Manufacturing Innovation Alliance to build a national-level digital fashion scientific research center and R&D center.

The beauty of Yishang Town gathers talents. The town drives the transformation and upgrading of the traditional clothing industry through “talent leadership” and makes precise efforts to strengthen and strengthen the chain. Currently, Yishang Town has introduced 32 designers, and has initially formed new models such as “designer + internet celebrity” and “brand + celebrity”.

Yishang Town displays the beauty of ecology. The town integrates tradition and modernity, history and fashion, nature and humanity, and accelerates the formation of a “one center and four blocks” spatial pattern, highlighting the beauty of nature and humanity in the “center”, the beauty of fashion and history in the “blocks”, and the beauty of the integration of “supporting” functions.

Yishang Town, which was officially opened in September 2016, focuses on the goal of building “China’s No. 1 Digital Fashion Town”, benchmarks against international first-class, strengthens characteristic industries, creates a fashion highland, and strives to be the leader in the development of Zhejiang Province’s fashion industry. model benchmark. At present, there are the headquarters of clothing companies such as Evely, Yingshe, and Anshe Group (CHUU, Anne Klein), the regional headquarters of clothing companies such as Xtep, Daimaxi, and Dishang Group, and stars such as Kawakami Kaichi, Hixi, and Yudong Technology. Or Internet celebrity-led brands, leading companies in the Internet celebrity live broadcast industry such as Nas Agency and Scene Interactive Entertainment, innovative brands inherited from Chinese classical skills such as Li Jialin Brocade and Taiwan Embroidery, and international cooperation innovation incubation platforms such as the Korean Designer Center They have all settled in Yishang Town. The introduction of these leading companies has a strong attraction for upstream and downstream companies in the industry chain, as well as the introduction of similar brand companies.

What makes the builders even more gratified is that Yishang Town has won the titles of the first batch of textile and clothing creative design pilot parks, provincial characteristic towns, and provincial benchmark towns in the country, and has successfully held the China Fashion Week for four consecutive years. Major events such as the Hangzhou Summit and China Fashion Conference were awarded the title of “The Most Beautiful Town” at the HighQuality Development Promotion Conference of Characteristic Towns in May 2021.

Seize the opportunity,

Jointly build a “world-class fashion town pioneer area”

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Zheng Nianhua, chairman of Hangzhou Yishang Town Operation and Development Co., Ltd., said that Yishang Town has received strong support from national industry associations and local governments since its opening in 2016.

Since 2016, China National Textile and Apparel Federation, China National Garment Association, China Fashion Designers Association and other “national brand” industry associations have given full play to their industry influence, credibility and resource integration capabilities, and in industry-oriented, various high-quality resources The introduction, banner activity organizations and other aspects fully support the development of the town. In May 2020, the China National Textile and Apparel Council, the China National Garment Association, the China Fashion Designers Association and the local government officially signed the “Strategic Cooperation Agreement on Jointly Promoting the “Hangzhou·Yishang Town” to Build a World-class Fashion Town” to further Deepen strategic cooperation and jointly promote the international development of Yishang Town.

The “Thirteenth Five-Year Plan” period is a critical stage for the transformation and upgrading of China’s fashion industry and its transformation from a big fashion country to a powerful fashion country. In 2015, the People’s Government of Zhejiang Province issued the “Guiding Opinions on Accelerating the Development of the Fashion Industry”. It is planned that by 2020, the fashion industry in Zhejiang Province will be cultivated into an industry with a scale of over one trillion yuan, forming an industry with design and marketing as the core and intelligent manufacturing as the core. The foundation is a fashion industry system marked by independent brands. In 2015, Linping New Town seized the opportunity of the provincial government to create characteristic towns. Based on the traditional home textile and clothing industry and taking talent innovation as the entry point, Yishang Town was successfully included in the first provincial list of characteristic towns. In 2018, Yishang Town became a characteristic town directly contacted by Che Jun, the former Secretary of the Zhejiang Provincial Party Committee.

Over the years, the local government has continuously introduced policies including investment promotion,and the application of guidance companies.

“One core and four wings”,

A blueprint to create the future

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In the future, Yishang Town will form a “one core and four wings” development path, with Yishang Town as the core, assisting the transformation and implementation of scientific research results of the China Fashion Science and Technology Innovation Research Institute, and supporting the development of the International Fashion Institute of Zhejiang Sci-Tech University. Talent cultivation, while continuing to promote the construction and completion of future factories and industrial museums.

Zheng Nianhua said that China Fashion Science and Technology Innovation Research Institute will focus on the digital transformation business of the clothing industry, build ten R&D and innovation centers, and build a national-level clothing technology innovation platform and service organization.

The International Fashion College of Zhejiang Sci-Tech University will be deeply integrated with the headquarters park, leading enterprises, and scientific research institutions to closely integrate “industry, learning, and research”. Yishang Town will provide a powerful innovative technology application platform for the development of the college and guide the development of the college. Employment for industrial talents and promote high-quality and sustainable development of Linping District. On this basis, a high-end vocational training school should be formed, with the founders of domestic first-class fashion companies serving as school directors and teaching in person, so as to cultivate professional talents for fashion companies.

The construction of “Future Factory” is centered on the two major directions of digital reform and high-quality development, focusing on innovation in manufacturing methods, restructuring of corporate forms, and reorganization of factor resources, comprehensively deepening digital empowerment, and building integrated development of the digital economy and manufacturing. New models, new business formats and new mechanisms. It will advance from six aspects: industrial chain improvement, order diversion, integrated application, and park platform to build a working mechanism and space carrier that adapts to the “factory of the future” form.

The Fashion Industry Museum will be dedicated to displaying the results of the in-depth integration of Chinese culture and fashion industry. The project is currently in the planning stage.

Standing at the new starting point of the “14th Five-Year Plan”, Yishang Town will closely focus on the overall goal of building a “world-class fashion town”, focus on developing the digital fashion industry, and strengthen the “four endowments” of innovation, technology, culture, and finance. ability”, build an industrial ecosystem with “five chains in one” including channel chain, service chain, supply chain, innovation chain and policy chain, and strive to build “a new highland for China’s fashion industry”, “China’s leading place for online live broadcasting” and “China’s trendy cultural gathering place” “Place of pioneering creative design in China” and “Place of digital fashion integration in China”.

AAA

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